Music News from Leading Sonic Branding Agency

Gearbox Software – “Battleborn” Video Game

The elite developer Gearbox Software required an attention-grabbing, catchy and distinctive theme for the montage of character introductions in its “Battleborn” video game for Xbox One, Playstation 4 and PC. Stephen Arnold Music created the memorable Player Select Theme, a guitar-driven composition that features catchy, aggressive hooks fueling the fun of Battleborn’s rallying cry: “Calling All Badasses.” Live drums, driving guitars, gang vocals, and a shredding prog-synth solo provides the […]

Station Summit 2017: Local Newscast Guitar Giveaway!

Win a guitar for every segment of your news day. Once again, Stephen Arnold Music is giving away a handful of unique guitars at Station Summit in Las Vegas. This year it’s a NewsReady guitar giveaway featuring FIVE guitars up for grabs — each guitar represents a segment of a typical local newscast.

Promax 2017 – Yeah, Yeah, Yeah Beatles Guitar Giveaway!

The PromaxBDA Conference is coming up fast! This year, it’s at the JW Marriot in Los Angeles, June 5-8. Stephen Arnold Music (SAM) will once again be giving away a guitar. Be sure to stop by the Stephen Arnold Music kiosks to check out this year’s “Yeah, Yeah, Yeah” selection of legendary Beatles guitars. To enter the raffle, just drop off your business card in the box near the display […]

SAM Sonically Brands Relaunch of CCTV International as CGTN

DALLAS – Feb 28, 2017: The rebranding of a channel group that reaches over one billion people requires more than just a name change. China Central Television International (CCTV) is now China Global Television Network (CGTN), emphasizing an even more expansive worldview and mobile-first strategy. To make the updated focus crystal clear, Stephen Arnold Music continued its collaboration with the network to evolve its memorable theme. The new themes for […]

Station Summit 2017 – SAM JAM and NewsReady Guitars!

The annual Promax Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry! If you are attending the conference, then save this date! Thursday night, June 22nd, it’s our 7th annual “After Hours SAM JAM,” featuring the sensational Byron Bordeaux. We’ll be jammin’ again at Elton John’s FIZZ Bar at Caesar’s Palace along with our many station […]

I’m Weather Ready — And The Winner Is…

We are pleased to announce the winner of our I’m Weather Ready – Weather Proof Guitar Giveaway. This weather proof RainSong Smokey SMH guitar, which uses the latest in carbon fiber and glass fiber technology to produce a beautiful mellow and resonant tone goes to Mike Bush of KAAL-TV. Thanks so much for entering, everyone, and congrats to our winners!

I’m Weather Ready – Image Campaign and Guitar Giveaway

UPDATE: And The Winner Is … Watch, then enter to win a Weather Ready RainSong guitar. Did you say “Weather Proof Guitar?” Don’t fret about the weather with this cool, “Weather Ready” RainSong guitar! Strike a chord with you? You could win it! To enter, just listen to our new multi-platform weather image audio/video package, I’m Weather Ready, and leave your comment below. It’s that easy. We’ll print out all entries, […]

The Company We Keep

It was certainly a year to remember. I know I won’t forget it! Here at Stephen Arnold Music, we worked hard to help our clients be heard and stand out in 2016. And we helped them connect to their viewers and customers with custom music branding for news, sports and entertainment networks, global brands, video games and more.

More Than Just Guitars

Anyone who knows SAM knows we love our guitars. But since Stephen is an avid collector of more than just the classic six-string we all know so well, I thought it’d be fun to show off some of the less-well-known instruments we have around the studio.

The Six Strings of Christmas – Behind the Scenes

It’s been a few years since the successful launch of our 1st Christmas album, The Six Strings of Christmas. And with 100% of the proceeds of the sales benefiting Little Kids Rock, thousands of school-age disadvantaged kids across the nation received musical instruments and lessons at no cost. We’re pretty proud of that.

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