News & Press

Stephen Arnold Music Brain

5 Ways Music Affects the Brain

Music is more than just something that’s nice to have on in the background. It has powerful, far-reaching impact on your brain, and helps drive much of your behavior. Take a look at these research examples and see if you can identify these reactions in yourself! 1. Music Triggers Emotions One of the first things that happens when music enters our brains is the triggering of pleasure centers that release […]

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Sonic Branding

6 Brand Benefits of Sonic Branding

It’s no longer effective to just depend on a logo or a graphic identity to solidly brand a product or service. Sound travels much faster than imagery to the brain, and is processed in the same structure where decisions are made. In fact, hearing a sound helps predict what we are going to see as a visual! “According to a report by Medical Daily, a new study from the Institute […]

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stephen arnold music

Wanna Play? Here’s The Ultimate Beginner’s Guide To The Guitar

The Ultimate Beginner’s Guide to the Guitar Do you picture yourself as a rock star on stage shredding guitar solos like the greats, or just fancy playing around a campfire? Here at Stephen Arnold Music, we know there’s nothing more satisfying than creating music with your fingers. Naomi Wilson, a professional music teacher and experienced Guitarist, has created this comprehensive “Ultimate Beginner’s Guide to Learning the Guitar“. It’s a great […]

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Murrows Awards 2018

Stephen Arnold Music Red Carpet Sponsor at the 2018 Edward R. Murrow Awards

(Monday, October 22, 2018) Stephen Arnold Music recently attended the Edward R. Murrow Awards for Excellence in Journalism in New York City. As the red carpet sponsor, and true to SAM form, we gave away a beautiful Gretsch White Falcon acoustic guitar! An energetic and enthusiastic sold-out crowd of the nation’s top journalists packed historic Gotham Hall to celebrate the work of their colleagues across the country. In today’s political […]

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The Vault by Stephen Arnold Music

The 5 Biggest Music Library Mistakes

A great music library can be a critical, creative resource for any media outlet. But do all producers take full advantage of this sometimes pricey asset? Here are some of the mistakes to avoid when choosing – and using – a production music library: They don’t start their editing process with the music first. This is a common error. You’ve selected specific music because it sets a particular mood for […]

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The Biggest Thing Since The Last Biggest Thing + A Guitar Giveaway!

UPDATE: We Have Our Winner! Watch Stephen Arnold and Vault artist, Jon Christopher Davis, preview this amazing giveaway guitar for you. It’s an impressive Gretsch White Falcon Jumbo 12 String Acoustic-Electric Guitar! Stock Music Will Never Be The Same. Collaborating with BMG Production Music, created by one of the world’s largest record labels, The Vault just deposited thousands upon thousands of fresh, new tracks from internationally acclaimed composers and musicians. […]

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stephen arnold music

How is new technology changing the way music is produced?

Everything can be done faster and cheaper — or so clients keep telling us. The problem is that modern recording technology allows you to delay spontaneous (and sometimes brilliant) decisions as you save layers and layers of takes to evaluate later, instead of trusting your initial instincts. Come to think of it, technology doesn’t really save you any time. It just allows you to create more versions and gives you […]

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Battle of the Promo Superstars

Battle of the Promo Superstars – PromaxBDA Station Summit 2018

From left: Dave Bauman, Drew Sidner, Diane Hannes, Alissa Frick and Tim Sarquis For the 3rd consecutive year, Dave Baumann, our Marketing and Creative Director here at Stephen Arnold Music, hosted the popular “Battle of the Promo Superstars” session at the PromaxBDA Station Summit in Las Vegas, Nevada on June 28, 2018. And it did not disappoint! It’s a simple concept: Each of the four O&O TV station marketing panelists […]

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PromaxBDA Local Awards 2018

Stephen Arnold Music scores BIG at the PromaxBDA Local Awards

It was a great year for Stephen Arnold Music and our client stations at the PromaxBDA Local Awards Awards at Station Summit in Las Vegas on Thursday, June 28, 2018. We were recognized for excellence with TWO Gold Awards, and one Silver award. Our popular “Ready” campaign, which features separate themes for weather, morning news and a social/digital media presence, won a Gold award in the “Music Or Instrumental Theme […]

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