News & Events Archives - Stephen Arnold Music

image of histovery alamo surrounded experience

Stephen Arnold Music Creates Immersive Soundscapes for Histovery’s “Surrounded: The Alamo Augmented Experience”

DALLAS—December 3, 2024 — Stephen Arnold Music (SAM), the world leader in sonic branding, recreated the sounds of the most storied site in Texas history for Surrounded: The Alamo Augmented Experience now on view at The Alamo in San Antonio. SAM produced stunningly realistic, immersive soundscapes for the groundbreaking AR attraction, which takes visitors on a journey through The Alamo’s 300-year history. The sound environments bring vividly to life the […]

Stephen Arnold Music + WETA sonic branding

SAM & WETA PBS Hit All the Right Notes

At SAM, we’ve been creating music for PBS stations since we got our start over 30 years ago, and we’re especially proud of the collaboration we have with WETA PBS. Last year, SAM’s audio identity for WETA was rated one of the fastest growing sonic brands in the country according to The SoundOut Index 2023 report — a leading authority in sonic brand testing. Their research shows that listeners, including […]

What’s new from The World Leader in Sonic Branding – Summer Edition!

Our team at SAM has been busy this year with exciting projects for the Paris summer games, trending social media spots, experiential sound, news, trailer music and more. Hey, we’re even giving you a sneak peak at SAM’s new studio headquarters! Here’s a rundown of what we’ve been up to lately: Aiming for Gold Paris – CNN Worldwide For the 2024 Summer Games in Paris, CNN approached Stephen Arnold Music […]

TILT + 360 Chicago Ranked Among World’s Best Observation Experiences

Blooloop, a leading authority on museums, theme parks, and immersive attractions, recently published its list of the worlds’ 21 best observation experiences. Ranked among iconic attractions like the Eiffel Tower and Burj Khalifa was none other than 360 Chicago and TILT, the heart-pounding thrill ride with original music from SAM that ‘tilts’ visitors out over the city of Chicago from the 94th floor observation deck. SAM created three custom pieces […]

Watch Battle of the Promo Superstars 2024 – Virtual Edition

Get ready for the ultimate showdown as TV station marketing superstars apply their promo magic to the same news story! Thanks to all who attended our 8th Annual (and first virtual) Battle of the Promo Superstars event. For folks who couldn’t make it to our session (or if you simply want to watch it again), here’s the BATTLE. And a special THANK YOU to our 2024 participants. We couldn’t have […]

Get Your Game On

It’s game time…are you ready? You bring the inspiration, and we’ll bring the punch and adrenaline to your sports coverage music needs. Do you have a new sports franchise this year? From custom music to custom lyrics to syndicated tracks – Stephen Arnold Music has everything you need to inject BIG energy into your sports packages. Get your game face on – with sports music from Stephen Arnold Music! Take […]

Image of Modern Drummer Magizine article Dave Abbruzzese of Pearl Jam

Interview with Pearl Jam’s Dave Abbruzzese

It’s not every day that you get to talk shop with a true legend of grunge rock, so when Modern Drummer Magazine reached out asking if I might interview fellow Dallasite, Dave Abbruzzese of Pearl Jam, I didn’t hesitate. Dave Abbruzzese didn’t start out in Seattle — the birthplace of grunge — but he got there as quick as he could when fellow Texan and drum extraordinaire Matt Chamberlain gave […]

Can AI create better sonic branding than humans can?

With continued interest in generative AI for music and arts, we were curious to know if AI music platforms could create brand music as emotionally appealing as that of our professional composers. We decided to put machines to the test, partnering with the world leader in sonic testing, SoundOut. Together, we designed a two-part study measuring overall appeal and emotional accuracy of AI music versus human music. Creative briefs were […]

It’s Programming Everywhere at NAB 2024, and a Highway Guitar Giveaway!

We’re excited to be an official sponsor again of TVNewsCheck’s Programming Everywhere Conference which is part of the 2024 NAB Show in Las Vegas. The Programming Everywhere Conference is an all day event and will reside at the Encore Hotel, Beethoven Ballroom, on Sunday, April 14th. Our guitar giveaway is at 3 p.m. during the Networking Break. We hope to see you there. Programming Everywhere is about keeping a keen […]

What’s new from The World Leader in Sonic Branding

Our team at SAM was busy in 2023 with exciting projects for sports, news, commercials, trailer music and more. Hey, we even created our own SAM hero video via generative AI! Here’s a rundown of some recent projects: What’s the Sound of Your Brand? – SAM Brand Video Last year we produced a new SAM creative reel combining sonic branding with AI-generated animation. Created in association with transmedia company Elevate […]

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