News & Press

It’s Battle of the Promo Music – Guitar Giveaway!

UPDATE: We have our winner! Watch the drawing here » Music choices can transform the emotional tone and impact of a promo. We gave a local station promo four completely different musical treatments. Take a listen, leave a comment telling us which music option you prefer – and you’re instantly entered to win this amazing guitar! Special thanks to David Stotts and Patrick Tonkinson at WTKR News 3 for providing the […]

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Stephen Arnold Music Summer 2026 project showcase featuring World Cup 2026 fan village sound design, Fox Sports anthem branding, and CNN broadcast music.

What’s new from The World Leader in Sonic Branding® – Summer 2026

Our team at SAM has been busy with some exciting projects this year – creating custom sports anthems, experiential sound, and sonic branding for World Cup and CNN’s The Fourth in America events. World Cup 2026 – 30 Rock Fan Village When it comes to sports, it doesn’t get any bigger than the World Cup. SAM partnered with Quince Imaging to deliver immersive sound design for an 850-foot projection on […]

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A 9-piece grid layout highlighting Stephen Arnold Music's sports sonic branding projects for major sports events and teams.

Game On. SAM’s featured projects for Sports!

Our team at SAM has been setting the tempo in the sports world — creating sonic identities, show opens, custom music packages, live experiential sound, and syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of some featured projects for sports! World Cup 2026 | 30 Rock Fan Village Pinball Trophy Goal When it comes to sports, it doesn’t get much bigger than the World […]

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A stylized, high-contrast image of a black speaker with vibrant red and cyan "glitch" effects, featuring the text "Featured in Forbes" in the bottom right corner.

Sonic Branding: The Most Underused Asset In Marketing

Got a brand, but maybe you’re not using audio as strategically as you could be? You’re not alone. When it comes to marketing, sound is one of the most powerful and yet, least utilized brand assets available. Some studies even suggest it can increase brand awareness by nearly 200%. But don’t just take our word for it. In his latest Forbes article, Villanova University Professor of Marketing and Forbes Senior […]

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A Cadillac Green Gretsch Electromatic guitar with gold hardware, advertising a giveaway at the Programming Everywhere NAB Show on April 19, 2026, by Stephen Arnold Music.

It’s Programming Everywhere at NAB 2026, and a Gretsch Electromatic Guitar Giveaway!

We’re excited to once again be an official sponsor of TVNewsCheck’s Programming Everywhere Conference, which is part of the 2026 NAB Show in Las Vegas. The Programming Everywhere Conference is an all-day event and will be held at LVCC in meeting rooms W213-W214 on Sunday, April 19th. Our guitar giveaway happens at the end of our 2:45 p.m. Networking Break. We hope to see you there! The Gretsch G5655TG Electromatic […]

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A collage of 2026 MUSE Creative Award-winning projects by Stephen Arnold Music, featuring a central "Platinum Winner" seal. Surrounding images include branding for the MLB All-Star Game, American Revolution Augmented Experience, CNN's The Story Is, CNN Fast, New Orleans Pelicans, and Crazy Water.

SAM Wins Multiple Honors from 2026 MUSE Creative Awards

Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for eight MUSE Creative Awards in the Audio and Experiential & Immersive categories. The MUSE Creative Awards celebrate some of the most innovative work happening across creative design, advertising, and digital media around the world. Each year, the competition brings together entries from leading brands and top agencies pushing the bounds of marketing and creativity. This year, […]

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Tune up Your Station – Guitar Giveaway!

UPDATE: We have our winner! Watch the drawing here » Whether it’s News, Image, or The Vault, we’ve got you covered. It’s time to boost your station’s brand — and it’s time to win this amazing guitar and amp combo! To enter, simply check out our featured spots below and leave a comment on this post. It’s that easy! This beautiful Ibanez AEWC400 is a sleek, modern acoustic-electric guitar designed for […]

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A 6-up collage of sports broadcast graphics and team logos for CNN, NBA Pelicans, MLB, TGL Golf, Dallas Mavericks, and MLS, showcasing the Stephen Arnold Music tagline "Great Sports = Great Sound."

What’s new from The World Leader in Sonic Branding® – Sports Edition!

Our team at SAM has been setting the tempo in the sports world — creating sonic identities, show opens, custom music and sound, live experiential sound, and more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately for sports! CNN – Aiming for Gold | 2026 Winter Games For the 2026 Winter Games in Italy, […]

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