Stephen Arnold Music Creates Sonic Brand and Custom Music for WGN America’s “NewsNation”

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Kermit Texacaster Guitar

We LOVE giving away guitars! Promax 2020 Wrap Up

One our favorite things at Stephen Arnold Music is to share our love of music with others. And there’s no better way to do that than our ongoing Guitar Giveaways! This past June, we sponsored a virtual Guitar Giveaway in conjunction with the PROMAX Conference for local television marketing and advertising executives. Normally, we do it in person at the conference in Las Vegas, NV, but due to the COVID-19 […]

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Jesus Garcia

Music and Communications – Interview with Jesus Garcia

Article written by Jesus Parra from Tiburon Transmedia tiburon-transmedia.com It’s no secret that music plays a crucial role in storytelling. Since the early days of cinema, music has been a pillar to convey emotions and give moving images their intended meaning. Nowadays, music and audio have taken a major role – albeit with less awareness among the general public – in shaping the storytelling experience and even in marketing of […]

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Station Summit 2020 Guitar Winners

Winners! 2020 Station Summit Virtual Guitar Giveaway

Day 3: Guild D40 and Custom Texacaster Congratulations to today’s winners:  Kermit Stevenson from WQAD, winner of the Texacaster, and Patrick Williams from WVVA, winner of the Guild D40. We’d also like to thank everyone for entering, and we hope to see you all in person next year! Day 2: Fender “SRV” Stratocaster Today’s winner is Molly Browning from WSAZ-TV.  Congrats, Molly! Day 1: Fender “Road Worn” Telecaster Congratulations to […]

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Station Summit 2020 Guitar Giveaway

2020 Station Summit Virtual: The Collectors Series Guitar Giveaway!

*Winner Announcement: Click here for Winner Updates Hey everyone, we’re doing another Promax Station Summit Guitar Giveaway. Since Promax has gone virtual this year, so have we! Drawings to be held online on July 28, 29 & 30. I’ve been working from home and dusting off a few cool guitars that need some TLC, so I decided to give away a few of these beauties from my personal stash. We’re […]

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Featured Video Play Icon

What’s the Sound of Your Brand?

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also […]

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Acoustic, Bass and Electric Guitars

“Pick Your Guitar Package” Giveaway!

UPDATE:  We have our winner! Watch the drawing here » It’s guitar giveaway time here at Stephen Arnold Music. This time YOU get to pick your prize from one of three terrific packages! Each package includes: a guitar, amp, strap or microphone, and a cord To ENTER, just listen to some new, compelling playlists from The Vault: International  |  Serious Drama  |  Uplifting Then leave your comment below, and you’re […]

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Broadcasting&Cable logo

How a Peacock Introduced the First Sonic Brand

Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF »  |  Original article from Broadcasting+Cable can be found here » Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]

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Sonic Branding Roundup

Sonic Branding Roundup 2020

At Stephen Arnold Music, we are committed to the power of sonic branding and have a specialized approach. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. The critical importance of sonic branding is now recognized across every industry. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: NBC/Golf […]

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