We call it chewing gum stuck in your brain
Sonic Branding is the “PAVLOV’S BELL” of music. Brands delivered sonically reach a place in the brain that visual branding alone can’t approach. Learn more about Sonic Branding.
Sonic Branding Montage
What’s the sound or your brand? Is it memorable? Is it inspiring? Is it the sound of your story? Successful sonic branding embodies your identity. It’s part of everything you are, everything you do and everywhere you go. It transcends languages, geography, culture. It creates an immediate emotional connection. An unforgettable sonic brand is marketing gold.
Marketing Genius Promax Session
Watch Stephen Arnold, at this Promax Marketing Session, discuss the creative “sonic branding” process behind the original music for WGNO-TV, New Orleans, LA. This custom music campaign entitled “God Bless Louisiana” won multiple PromaxBDA Gold, Emmy, and Addy Awards and features the voice talent of renowned actor Wendell Pierce. Recorded in New Orleans, it features all local musicians.
CCTV International
China Central Television (CCTV) is part of a global broadcasting force that reaches over one billion people. CCTV International entrusted the sound of their 5 channel rebrand — Arabic, English, French, Russian, Spanish — to Stephen Arnold Music. Between working with decision-makers half a world away, navigating cultural differences, along with having unprecedented collaboration with graphics/set designers, CCTV was a sonic branding journey all its own.
