News & Press

Looking back at the origins of sonic branding

Stephen Arnold, President of Stephen Arnold Music, is recognized as one of the world’s foremost experts in the use of sound and music to identify a company or a product – otherwise known as sonic branding. His company’s “Commanding Sonic Branding” approach has brought an unforgettable audio signature to some of the world’s top brands, including The Weather Channel CNN Headline News, Fox Business Channel, HD Net, ESPN Outdoors, The […]

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