News & Press

Featured Video Play Icon

What’s the Sound of Your Brand?

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also […]

Read More »
Millennial Girl

Want to Reach Millennials? The Best Way May Be Through Their Ears.

For many brands, millennials are the holy grail. More than 80 million strong in the United States—a quarter of the country’s population—they are expected to spend a whopping $1.4 trillion this year (according to the consulting firm Accenture). Reaching these young people is a priority for most marketing campaigns, but to do so effectively, brands need to understand millennials’ buying patterns, lifestyle choices, entertainment preferences and ethics, and how they […]

Read More »
Vault Music Publishing Album Images

6 Tips for Securing Music Rights

Manage your expectations. OK…so you’re in deep on your perfect project, and you’ve found the perfect track – it’s from Coldplay!  Stop immediately!  Managing your – or your clients – expectations is the most important first step!  Commercially released songs from recording artists can be wildly expensive to clear, if they’ll even clear at all.  Instead, we typically use reference tracks not synchronized to a project to gauge the overall […]

Read More »

Stephen Arnold Music uses cookies. By using our services, you’re agreeing to our Privacy & Cookie Policy.

Get the latest updates

Stay informed about sonic branding, our projects, cool guitars and more. Delivered right to your inbox!