The NFL championship game is officially in the books, and with it, another year’s worth of unbelievable advertisements from some of the world’s biggest brands. While we love sports here at Stephen Arnold Music, as a sonic branding agency, we naturally pay close attention to the sounds of every spot, knowing that no matter how funny or weird or dramatic your commercial, one of the most eloquent and memorable expressions […]
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How a peacock gave birth to the first sonic brand. A true story. Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over ninety years ago, the National Broadcasting Company (NBC) — the network that years later would be canonized as the proud peacock — aired three distinctive chimes on radio for the very first time. Chimes that global marketing experts […]
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“Don’t Stop [Thinkin’ About Tomorrow]”; “Signed, Sealed, Delivered (I’m Yours)”;“Hold On, I’m Coming.” This time of the year, you don’t have to dial up Spotify or Apple Music to hear popular tracks, you’ll encounter them all along the campaign trail. Sonic branding for political campaigns is a real science. From the very founding of the Republic, candidates have been using popular songs to tug at the heartstrings of constituents and […]
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Earlier this year we put generative AI to the test to see if it could out-create a human composer when given specific musical briefs. The results (featured in Forbes) showed that while our human composer proved superior, AI’s creations rated highly for musical appeal. Its primary weakness, however, was emotional accuracy — inconsistently conveying specific emotional attributes in its creations. With rapid advancements in generative AI music platforms, we decided […]
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It’s December 2, 1983. You finish dinner early, throw the dishes into the sink, and race to secure your spot on the couch, perhaps fending off a sibling or two in the process. Shortly, MTV will air the world premiere of Michael Jackson’s highly anticipated music video, Thriller. The music world will never be the same. This was a fairly common occurrence in the early days of MTV. The build […]
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With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding […]
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We’ve all felt that awkwardness when a friend tells a joke and rushes the punchline, or places it in the wrong order. You do your best to feign a laugh, but the joke falls flat — the moment is gone. Music, like comedy, is all about timing. When it comes to audio branding, the right music at the right moment means the difference between making a deep connection and just […]
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Whether you find them enjoyable or annoying, commercial jingles gave sonic branding its start. You might be surprised to know how many famous musicians lent their abilities to creating some of those infamous tunes that you still can’t get out of your head. As The World Leader in Sonic Branding®, we’ve written our fair share of hits, but we’re never too proud to give credit where credit is due. From […]
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With continued interest in generative AI for music and arts, we were curious to know if AI music platforms could create brand music as emotionally appealing as that of our professional composers. We decided to put machines to the test, partnering with the world leader in sonic testing, SoundOut. Together, we designed a two-part study measuring overall appeal and emotional accuracy of AI music versus human music. Creative briefs were […]
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Wow…what a terrific championship football game! Both teams had so many tools with which to win, so it went right down to the wire. Patrick Mahomes appeared to be undeniable,
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