News & Press

Broadcasting&Cable logo

How a Peacock Introduced the First Sonic Brand

Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF »  |  Original article from Broadcasting+Cable can be found here » Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]

Read More »
stephen arnold playing guitar

Stephen Arnold: “Mistakes are the stairways to greatness”

Founded by Arianna Huffington, Thrive Global covers self-help, wellness advice and lifestyle. Its goal is to help readers reconnect with themselves and learn techniques for maintaining balance in order to live their best life. The original article is available here. By Yitzi Weiner, A “Positive” Influencer As a part of my series about how leaders create a “fantastic work culture,” I had the pleasure of interviewing Stephen Arnold, founder of […]

Read More »

Stephen Arnold Music uses cookies. By using our services, you’re agreeing to our Privacy & Cookie Policy.

Get the latest updates

Stay informed about sonic branding, our projects, cool guitars and more. Delivered right to your inbox!