Press Archives - Stephen Arnold Music

Stephen Arnold Music Creates Soundtrack for FIFA Fan Zone Projection Mapping Experience at Rockefeller Center

DALLAS—July 17, 2026—This summer, Rockefeller Center’s iconic tower became a 850-foot canvas for one of the most ambitious projection mapping displays ever staged in Manhattan. The centerpiece of FIFA’s World Cup festivities at the NYNJ World Cup 26 & Telemundo Fan Village, the display was conceived and produced by immersive technology pioneer Quince Imaging in collaboration with Telemundo. Stephen Arnold Music (SAM), the world leader in sonic branding, designed and […]

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Stephen Arnold Music Creates “The World Is Here” for Fox Television Stations’ FIFA World Cup Coverage

DALLAS— Stephen Arnold Music (SAM), the world leader in sonic branding, created a dynamic, soccer-themed anthem dubbed The World Is Here for Fox Television Stations (FTS) in support of coverage of FIFA World Cup on its stations nationwide. SAM worked under the supervision of FTS VP/Creative Services John Kukla. The anthem was used in promos and program graphics localized for each of FTS’s 29 stations, including those in Atlanta, Dallas […]

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Sonic Branding: The Most Underused Asset In Marketing

Got a brand, but maybe you’re not using audio as strategically as you could be? You’re not alone. When it comes to marketing, sound is one of the most powerful and yet, least utilized brand assets available. Some studies even suggest it can increase brand awareness by nearly 200%. But don’t just take our word for it. In his latest Forbes article, Villanova University Professor of Marketing and Forbes Senior […]

Stephen Arnold Music Creates Sonic Branding and Custom Music for Al Arabiya’s Global Rebrand

Dallas-based sonic branding agency delivers complete sonic identity — including network idents, programming themes, promos and customizable sonic toolkit — in support of the global news network’s comprehensive rebrand. DALLAS— Stephen Arnold Music (SAM) has created new sonic branding and custom music for Al Arabiya, the 24-hour television news channel based in Riyadh, Saudi Arabia. The network is accessible worldwide through cable, satellite, IPTV providers, live website streaming, and mobile […]

Stephen Arnold Music Creates Sonic Brand Identity for TMRW Sports

DALLAS— Stephen Arnold Music (SAM), the world leader in sonic branding, announces the creation of a bold new sonic identity for TMRW Sports. At the heart of the new sonic brand is a distinctive four-note mnemonic designed to accompany a newly animated TMRW Sports logo across broadcast, live events, streaming and digital media. The mnemonic serves as the company’s audio signature, reinforcing its presence and partnerships—including its work with the […]

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Good Commercial Music Targets Emotions – AI Music Is Bad at That

In her article ChatGPT Needs More Cowbell (Source: The Atlantic) – Nancy Walecki describes the history of jingles and the influence that human creativity has on emotional response. The piece centers on the idea that great commercial music – the kind that gets stuck in our heads – is built on crafting catchy, pop-like mnemonics, but also a willingness to take musical risks, which humans are more prone to do […]

Stephen Arnold Music (SAM) Creates New Orleans Style Sonic Branding for Gray Media’s Pelicans Broadcasts

DALLAS—October 29, 2025— Stephen Arnold Music (SAM) has created sonic branding and custom music for Gray Media’s slate of New Orleans Pelicans NBA basketball broadcasts. The music package builds upon SAM’s previous collaboration with Gray Media for its sports programming, including Atlanta Braves Major League Baseball coverage, extending Gray Media’s cohesive sports identity while capturing the unmistakable spirit and sound of New Orleans. The three-minute theme was recorded live in […]

Stephen Arnold Music Creates Sonic Branding for Sports Programming on Gray Media

DALLAS—March 10, 2025— Stephen Arnold Music (SAM) created sonic branding and custom music for Gray Media’s newly launched slate of Atlanta Braves baseball games. The package includes an original score, featuring all live orchestration, providing Gray Media with a strong and distinct sonic identity as a sports broadcaster and distribution partner. The three-minute theme has a modular structure that makes it easily adaptable to a range of programming and marketing […]

image of histovery alamo surrounded experience

SAM Creates Immersive Soundscapes for Histovery’s “Surrounded: The Alamo Augmented Experience”

DALLAS—December 3, 2024 — Stephen Arnold Music (SAM), the world leader in sonic branding, recreated the sounds of the most storied site in Texas history for Surrounded: The Alamo Augmented Experience now on view at The Alamo in San Antonio.

SAM Wins 6x MUSE Creative Awards!

Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for six awards at the 2024 MUSE Creative Awards in the categories of Audio, Experiential & Immersive, and Video. The MUSE Creative Awards is a prestigious international advertising awards platform, celebrating excellence and innovation for creative design, advertising, and digital media. The 2024 program attracted numerous high-profile creative agencies and brands vying for coveted recognition. Stephen Arnold […]

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