International and Regional Music Traditions

Stephen Arnold Music is a multiple award-winning music production company and renowned global leader in Sonic Branding with over 25 years of success in delivering the sounds that make a difference the world over. We have a great deal of experience in working with regional music traditions, use a wide variety of instrumentations, and approach our compositions with the mindset of communicating brand uniqueness.

International Projects

CCTV International

CCTV International

CCTV International

Package Montage
Sonic Logo Development
Regional Opens
Channel Idents

SAM Sonically Rebrands CCTV


Stephen Arnold Music was tasked with creating a sonic brand and comprehensive music package for CCTV that would be shared between their five CCTV International Channels – Arabic, English, French, Russian and Spanish — all while taking into account the individual channel regions, cultures, and target audiences. It proved to be a planet-spanning project as epically challenging as it was rewarding.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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China Global Television Network

China Global Television Network

China Global Television Network

Channel Idents And Promos
New Money
Global Business
Sonic Brand Montage

CGTN Channel Identity plus Show Packages for New Money, Global Business, Dialogue, and World Insight


The five international channels of China Global Television Network (CGTN), reaching over one billion people, have recently updated sonic brands. The latest sound of CGTN was created by Stephen Arnold Music, which returned to the network after launching its distinctive sonic brand in 2015.

Collaborating once again with design firm Flint Skallen, Stephen Arnold Music produced an extensive package of new show themes and promo music for CGTN’s five international channels: CGTN English, French (African), Spanish, Russian and Arabic. Together, the two firms forged fresh graphics and music to reflect the channels’ increased digital footprint and accessibility worldwide.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high profile project.

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CNN Worldwide – Aiming For Gold

CNN Worldwide – Aiming For Gold

CNN Worldwide – Aiming For Gold

Package Montage
Sonic Logo Creation
Korean Textures Only
Recording Strings: Legato
Recording Strings: Staccato

CNN Worldwide - Custom Music Package: 2018 PyeongChang Winter Olympics


“Aiming For Gold”, was created for CNN and aired on all of their channels worldwide during the 2018 PyeongChang Winter Olympics. The music was featured in various promos, in-show segments, and athlete profile pieces.

Our objective was to sonically express the majesty and excitement of the winter games – and to musically capture the drama, inspiration, and passion found on the world’s biggest stage of international competition. The music features live, lush orchestration with players from the Dallas Symphony Orchestra and Fort Worth Symphony Orchestra. Another important element was to incorporate some distinctive Korean instrument textures into the music – such as the gayageum, janggu drums, and the daegeum flute.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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Ada Derana 24×7 – Sri Lanka

Ada Derana 24×7 – Sri Lanka

Ada Derana 24×7 – Sri Lanka

Package Montage
Behind The Scenes
News Story Launch
Original Package

Ada Derana 24x7 Sri Lanka: Sonic Branding


Sri Lanka’s television news industry was brought closer to international standards on January 01, 2019 by the country’s most trusted news provider – Ada Derana, through the unveiling of a new state-of-the-art news studio and first 24-hour news channel.

Stephen Arnold Music was brought in to create a memorable and energized sonic brand and we delivered. This custom music package includes variations for news, sports, weather and business, spanning the channel with an international sonic signature of live strings, horns and traditional Sri Lankan percussion.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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Sharqiya News “Hasad”: Sonic Branding

Sharqiya News “Hasad”: Sonic Branding

Sharqiya News “Hasad”: Sonic Branding

Show Theme
Making of Hasad

Creating a Sonic Brand for Sharqiya News "Hasad"


Sharqiya News is the flagship news program of Hasad, Iraq’s first privately-owned satellite channel. Stephen Arnold Music’s deep international experience made us the top choice to create their custom sonic branding and music package.

We composed a theme imbued with confidence and a dramatic flair, as modern rhythms meet traditional Middle Eastern musical motifs. Our arrangement called for a completely live orchestration including French horns, trumpets, trombones, violins, viola and celli. Stephen Arnold Music’s original theme was custom scored to the visuals, achieving a seamless blend between sound and screen.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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CNN International: A Sonic Signature for “World Sport”

CNN International: A Sonic Signature for “World Sport”

CNN International: A Sonic Signature for “World Sport”

Show Theme

GOOOOOOOOOOOOAL!


The new, sleeker graphic look for CNN International’s flagship sports show, “World Sport,” called for a fresh music theme to capture the excitement and passion of global sports fans. Stephen Arnold Music was invited to build on the sonic brand and package it had originally created for the show and delivered with an enduring new music package for “World Sport.”

Stephen Arnold Music took an orchestral approach to developing a distinctive sonic signature, calling on elite players to record live strings, horns, and percussion, while weaving in subtle electronic elements to complete a multifaceted package for “World Sport.” The main theme of eventful anticipation is supplemented by compositions that are dramatic, driving, competitive, high energy, somber and serious.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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PBS/CNN “Amanpour & Company”: Sonic Branding

PBS/CNN “Amanpour & Company”: Sonic Branding

PBS/CNN “Amanpour & Company”: Sonic Branding

Show Theme
Show Package Montage

Amanpour/Amanpour & Company


Award-winning journalist Christiane Amanpour expanded her portfolio with “Amanpour & Company,” launched as a collaboration between CNN and PBS. Featuring in-depth conversations with global thought leaders and cultural influencers, Amanpour’s latest show once again was accompanied by sonic branding from Stephen Arnold Music.

After creating the theme for CNN’s flagship show “Amanpour,” we developed a fresh music package for “Amanpour & Company,” incorporating sophisticated strings and a host of energetic elements into the sound of intrigue.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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CNN International “Hala Gorani Tonight”: Sonic Branding

CNN International “Hala Gorani Tonight”: Sonic Branding

CNN International “Hala Gorani Tonight”: Sonic Branding

Show Package Montage

Hala Gorani Tonight


CNN International’s launch of “Hala Gorani Tonight” marked a complete refresh of the network’s cornerstone European prime time news hour. This new direction called for an original custom music package from Stephen Arnold Music that would reflect Gorani’s 25 years of international journalism experience.

Our new theme projects confidence, sophistication, and depth, instantly engaging audiences with an instantly recognizable blend of percussion, strings, electronica and tonal bells. Built around a distinctive four-note signature, the music package features multiple theme variations and mixes, all incorporating an international appeal and sensibilities of confidence, sophistication, and depth. Our work for “Hala Gorani Tonight” added to our previous CNN International original music themes including “Amanpour,” “World Sport,” “International Desk,” “Inside The Middle East,” “Inside Africa,” and others.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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UPS International Communications Campaign: Sonic Branding

UPS International Communications Campaign: Sonic Branding

UPS International Communications Campaign: Sonic Branding

APAC
ISMEA
Latin America

Global Reach


Logistics giant UPS proved that it connects every corner of the Earth with their latest campaign, a set of compelling videos that demonstrates their global capabilities to audiences everywhere.
Our score was critical to the project’s success, providing a memorable musical theme with the flexibility to be adapted regionally for Latin America, Asia and the Middle East. This modern track with an addictive beat was produced in step with the script, voiceover and visuals to drive powerful storytelling and an emotional connection with viewers worldwide.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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CNN Worldwide: Sonic Branding for the Royal Wedding

CNN Worldwide: Sonic Branding for the Royal Wedding

CNN Worldwide: Sonic Branding for the Royal Wedding

Open & Coverage Montage
Behind The Scenes
String Session

Here Comes the Brand!


The royal wedding of Prince Harry and Meghan Markle was a landmark television event, viewed by two billion+ people worldwide. CNN’s coverage was accompanied by custom music from Stephen Arnold Music, an original theme capturing a sense of anticipation, tradition and pageantry, blended with a fresh, youthful and vibrant sensibility.

Inspired by the beautiful graphic elements of CNN’s design team, our arrangement was performed by top players from both the Dallas and Fort Worth Symphony Orchestras, including violins, violas, celli, French horns, trumpets, trombones, piano, and various chapel bells. Among all cable networks that aired the ceremony, CNN was ranked #1 among adults 25-54 and 18-34, plus tens of millions more views on CNN Digital.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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Al Jazeera This Morning: Sonic Branding

Al Jazeera This Morning: Sonic Branding

Al Jazeera This Morning: Sonic Branding

Show Package Montage

Creating a Sonic Brand for Al Jazeera This Morning


We helped the Arabic news network Al Jazeera take flight, with a new sonic brand and music package for their morning news show. The objective: Create a theme that was bright, upbeat and positive, to complement bright colorful graphics driven by butterfly imagery.

The concept of butterflies in flight were the focal point for our inspiration. Their motion was reflected in the music, sparking strings with a fluttering sensibility, sweeping soundscapes, and subtle sound design. To uplift the visuals even further, we scored the open and interstitials to picture.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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CNN International “First Move with Julia Chatterley”: Sonic Branding

CNN International “First Move with Julia Chatterley”: Sonic Branding

CNN International “First Move with Julia Chatterley”: Sonic Branding

Show Package Montage

CNN International “First Move with Julia Chatterley”: Sonic Branding


The high-energy presence of financial reporter Julia Chatterley is perfectly matched with an all-new sonic brand by Stephen Arnold Music.

Our theme for her new CNN International show, “First Move with Julia Chatterley,” pulses to a decisive electronica beat that reinforces her reputation for staying one step ahead.


Want to learn more? Click the button below to contact our creative team. We’re happy to discuss the sonic branding research and strategic planning that was involved for this high-profile project.

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We can help you achieve a focused, consistent and distinctive sonic brand that is authentic and indigenous to your markets and target audience.

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