News & Press

How to Take “Waking Up My Day” to a NEW Level!

The promo geniuses at WJLA in Washington D.C., Stan Melton and Bonnie Wood, needed a sure-fire idea to promote ABC’s “American Idol,” premiering on their station this fall. And sitting on their desks were some valuable “front of the line” passes from the network to use at an upcoming local audition for the show. It made sense to them to conduct some sort of singing contest to win these tickets, […]

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Stephen Arnold Music Goes International – in a BIG Way

For Stephen Arnold Music, it helps to have an international reputation for your sonic branding expertise. It spawns conversations with overseas organizations like the China Global Television Network (CGTN). They were looking for a rebrand for not just one network, but FIVE international channels reaching viewers worldwide. Now THAT’S a project! Not being a company that’s intimidated by a big challenge, we dove right in. Working with the design firm […]

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