The SAM difference

Stephen Arnold Music Montage

At Stephen Arnold Music (SAM), passion is our driving force. We don’t just create music, we breathe it. For more than three decades, we’ve been combining versatile creativity and the highest standards to produce premium sonic solutions for leading brands worldwide – and loving every minute of it.

We’re also serious about the influence sound has on emotion. We’ve researched it extensively – it’s one of our core areas of expertise. It’s all about crafting that perfect earworm that gets stuck in your head, while finding a way into your heart as well. We call it the Science of Sound. Our favorite day, our perfect day, is a live session at the studio, an ice-cold beer in the evening, and wearing tees and jeans for both. Of course, you’re always welcome to join.


At SAM, we create remarkable sonic solutions that connect people with the world around them. We live to build meaningful relationships through music and sound.


Our Founder: Stephen Arnold

Stephen Arnold, Founder Stephen Arnold Music

Stephen Arnold founded Stephen Arnold Music in 1993 and served as president of the company until 2022. Stephen, who is often referred to as “the most-heard, least-known composer in the world,” was an early leader in Sonic Branding – blending original music compositions with unique tones and sounds to create distinct auditory signatures or logos. He and his handpicked team created numerous award-winning musical compositions for high-profile clients, including CNN, ABC News, CBS, The Weather Channel, CNN Headline News, National Geographic Channel, FOX, HBO, Time-Warner, Golf Channel, ESPN, as well as major advertisers like McDonald’s, Honda, Pizza Hut, Hershey and Kodak. Stephen also created sonic brands for many international clients, including Al Jazeera, Kuwait TV, India TV, TRK Ukraine, GSP Romania, Info TV (Slovenia), and Azteca TV (Mexico).

When asked about the key to his success, he immediately points to the SAM team: “These people are the strength behind the sound and service we provide.”


About Stephen Arnold Music

Stephen Arnold Music is an internationally acclaimed music branding company whose creativity is experienced every day in more than 1 billion homes worldwide. Based in Dallas, Texas, The World Leader In Sonic Branding® has 30 years of success delivering impactful, brand-defining music that makes a difference for today’s top networks, cable channels, content creators, television stations, digital media outlets, production companies, corporations and advertising agencies. With multiple Emmys, Promax Gold, ADDY and MUSE awards to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, research, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.