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Big league sports demand big league sound

Music is essential in defining the personality of your team and driving fan engagement. Sonic branding and custom music elevates the game for today’s hottest teams and sports events and scores big with fans. Step up your team’s audio game today.

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Elevate Your Game

SAM has created custom music and sonic brands for teams and sporting events including the Denver Nuggets, Ryder Cup, Augusta National Women’s Amateur tournament, Kansas City Royals, American Rodeo, and more. Let us develop the perfect audio solutions to fit your sports branding and marketing needs that will make your team sound like champions and leave a lasting impression.

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TGL Golf - ESPN

Stephen Arnold Music (SAM) created original music and sonic branding for TGL Golf presented by SoFi, the first-of-its-kind golf league that recently debuted in prime time on ESPN to a huge viewership and great acclaim. The global leader in sonic branding provided a comprehensive broadcast package that includes open, beds, promos, bumps, idents and other elements.

Founded by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR, TGL is a first-of-its-kind, three-on-three competition involving teams of top players from the PGA TOUR. Matches air and stream exclusively on ESPN platforms. The debut match from the SoFi Center in Palm Beach Gardens, Fla., attracted nearly one million viewers.

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Dallas Mavericks

SAM created a sonic brand and custom music package for the Dallas Mavericks. This epic three minute score features all live orchestration and drumline percussion. The extensive music package was created for MavsTV – where over 70 games that are not exclusively televised nationally – are available on the Dallas Mavericks Broadcast Network and the NBA App.

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Utah Hockey Club

Utah Hockey Club sought to break the ice on its inaugural season with an unforgettable projection display created by Quince Imaging on one of the most powerful projection systems in sports. SAM was brought in to create an immersive sound design for the experience, hyping up the sold-out crowd even more and blowing the roof off the Delta Center.

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CNN: Aiming for Gold - Paris

For the 2024 Summer Games in Paris, CNN International returned to SAM for a fourth iteration of the network’s custom music package and sonic brand “Aiming for Gold,” which aired on all its channels worldwide. The use of live symphony players creates a distinct identity that seamlessly blends Western sensibilities with regional French instrumentation, including the musette and French violin. SAM’s objective was to sonically express the drama, inspiration, and passion found on international competition’s biggest stage.

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Seattle Seahawks

Seattle Seahawks Broadcasting reached out to SAM to create a distinct sonic brand and iconic theme for their television and radio game broadcasts, promotions and marketing content. The theme needed to be epic, bold, exciting, and dynamic – and at the same production level of the best NFL themes out there. The music features all live orchestration paired with live drums, bass, and guitar, along with a multi-dimensional and modular theme that provides a wide variety of edits for opens, intros, outs, bumps, teases, transitions, interstitials, IDs and promos.

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Mets/Yankees "Game On"

In New York City, PIX11 means baseball! And we were plenty excited to take a swing at the music package for their new PIX11’s “Game On” Yankees/Mets promo campaign. This is a fun one – featuring an edgy blend of modern music styles, catchy hooks, and multi-vocal performances. It’s catchy and high energy, and really sets an exciting tone for a fresh season of baseball!

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NBC + Golf Channel: Augusta National

Our Mission: Compose and produce a theme that reflects and communicates the brand and legacy of Augusta National – as well as the excitement and new beginnings of the ANWA Tournament. The music needed to capture the emotion and tell the story of these women amateur golfers chasing their dream. The composition features live orchestration – and an all female string ensemble!

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Sony Interactive: MLB The Show

Sony Interactive reached out to SAM to create a distinct and compelling composition for their blockbuster smash, MLB The Show. They wanted a piece that had an epic ‘sports’ sound with modern electronic and urban elements. So we went to work, collaborating with players from the Dallas and Fort Worth Symphony Orchestras, as well as renowned beats producer Adrian Boeckeler. The result is an exciting theme that’s as big and thrilling as the game itself!

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Sports Production Music

The Vault production music library, by Stephen Arnold Music, has a vast collection of sports music. Our high energy, fresh tracks are guaranteed to drive your sports marketing and events into high gear. The Vault is a massive production music library of more than 350,000 premium tracks, so you’re sure to find what you need. Have a listen.

STEP UP YOUR TEAM’S AUDIO GAME

Let SAM bring your team and sports events come to life with custom music, sonic branding and production music. Connect with us today to learn more.

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