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Stephen Arnold Music Refreshes China Global Television Network (CGTN) With New Sonic Branding

Teams With Renowned Design Firm Flint Skallen To Create New Show Themes And Promos Across CGTN’s Five Networks DALLAS — The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. Collaborating once again with design firm Flint Skallen, Stephen […]

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Stephen Arnold Music Updates PBS’ ‘Washington Week’ Identity with New Sonic Brand and Custom Music Package

DALLAS, TX — Stephen Arnold Music, the World Leader in Sonic Branding™ brought a dynamic new sound to “Washington Week,” one of America’s longest-running public affairs programs produced by PBS and WETA-TV. The sonic branding expertise of Stephen Arnold Music was central to developing a distinctive, easily recognizable and accessible identity for “Washington Week,” the 50-plus year old show, currently moderated by Robert Costa, that has long been lauded for […]

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stephen arnold music

How is new technology changing the way music is produced?

Everything can be done faster and cheaper — or so clients keep telling us. The problem is that modern recording technology allows you to delay spontaneous (and sometimes brilliant) decisions as you save layers and layers of takes to evaluate later, instead of trusting your initial instincts. Come to think of it, technology doesn’t really save you any time. It just allows you to create more versions and gives you […]

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