News & Press

2015 – Is it Over Yet?

Whew! 2015 was the hottest year on record. And things really heated up as well for all of us here at Stephen Arnold Music with new, exciting musical branding projects for some top corporations, news and sports networks and live attractions. Successful branding is all about making emotional connections. Music is the fastest way to evoke an emotional response, and the most efficient way for a brand to associate itself […]

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Local News Themes

A Look Behind The Curtain – Creating “Guardian”

We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]

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