The Origins of Sonic Branding
There’s nothing new about the sonic brand, it’s been going on for tens of thousands of years. Think about the rooster crowing, the thunder from the lightning. All these things are basically the foundation of what a sonic brand is: They evoke an emotional response when somebody hears it. What a sonic brand really does is evoke something in your brain that says, “Hey, go do this,” or “Get ready […]
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