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How a Peacock Introduced the First Sonic Brand

Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF »  |  Original article from Broadcasting+Cable can be found here » Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]

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Sonic Branding client solutions

The Company We Keep – Sonic Branding Roundup

2018 was certainly a year to remember. The frenetic news cycle was off the charts. We worked non-stop last year to help our national and international clients be heard, remembered and stand out from the crowd. The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at […]

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Station Summit 2020 Guitar Winners

Winners! 2020 Station Summit Virtual Guitar Giveaway

Day 3: Guild D40 and Custom Texacaster Congratulations to today’s winners:  Kermit Stevenson from WQAD, winner of the Texacaster, and Patrick Williams from WVVA, winner of the Guild D40. We’d also like to thank everyone for entering, and we hope to see you all in person next year! Day 2: Fender “SRV” Stratocaster Today’s winner is Molly Browning from WSAZ-TV.  Congrats, Molly! Day 1: Fender “Road Worn” Telecaster Congratulations to […]

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Station Summit 2020 Guitar Giveaway

2020 Station Summit Virtual: The Collectors Series Guitar Giveaway!

*Winner Announcement: Click here for Winner Updates Hey everyone, we’re doing another Promax Station Summit Guitar Giveaway. Since Promax has gone virtual this year, so have we! Drawings to be held online on July 28, 29 & 30. I’ve been working from home and dusting off a few cool guitars that need some TLC, so I decided to give away a few of these beauties from my personal stash. We’re […]

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What’s the Sound of Your Brand?

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also […]

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Acoustic, Bass and Electric Guitars

“Pick Your Guitar Package” Giveaway!

UPDATE:  We have our winner! Watch the drawing here » It’s guitar giveaway time here at Stephen Arnold Music. This time YOU get to pick your prize from one of three terrific packages! Each package includes: a guitar, amp, strap or microphone, and a cord To ENTER, just listen to some new, compelling playlists from The Vault: International  |  Serious Drama  |  Uplifting Then leave your comment below, and you’re […]

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stephen arnold playing guitar

Stephen Arnold: “Mistakes are the stairways to greatness”

Founded by Arianna Huffington, Thrive Global covers self-help, wellness advice and lifestyle. Its goal is to help readers reconnect with themselves and learn techniques for maintaining balance in order to live their best life. The original article is available here. By Yitzi Weiner, A “Positive” Influencer As a part of my series about how leaders create a “fantastic work culture,” I had the pleasure of interviewing Stephen Arnold, founder of […]

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Sonic Branding Roundup

Sonic Branding Roundup 2020

At Stephen Arnold Music, we are committed to the power of sonic branding and have a specialized approach. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. The critical importance of sonic branding is now recognized across every industry. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: NBC/Golf […]

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Millennial Girl

Want to Reach Millennials? The Best Way May Be Through Their Ears.

For many brands, millennials are the holy grail. More than 80 million strong in the United States—a quarter of the country’s population—they are expected to spend a whopping $1.4 trillion this year (according to the consulting firm Accenture). Reaching these young people is a priority for most marketing campaigns, but to do so effectively, brands need to understand millennials’ buying patterns, lifestyle choices, entertainment preferences and ethics, and how they […]

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