Everyone is working on a WIDE variety of projects these days, and many of them require carefully nuanced emotional messaging. Here are some well-produced spots, most are crafted with tracks from our production music library, The Vault.
Read More »
Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF » | Original article from Broadcasting+Cable can be found here » Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]
Read More »
2018 was certainly a year to remember. The frenetic news cycle was off the charts. We worked non-stop last year to help our national and international clients be heard, remembered and stand out from the crowd. The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at […]
Read More »
It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also […]
Read More »
We have our winner! Congratulations to Tim Sturgess at WTWO-TV. Thanks to everyone who listened and entered the giveaway!
Read More »
UPDATE: We have our winner! Watch the drawing here » It’s guitar giveaway time here at Stephen Arnold Music. This time YOU get to pick your prize from one of three terrific packages! Each package includes: a guitar, amp, strap or microphone, and a cord To ENTER, just listen to some new, compelling playlists from The Vault: International | Serious Drama | Uplifting Then leave your comment below, and you’re […]
Read More »
Founded by Arianna Huffington, Thrive Global covers self-help, wellness advice and lifestyle. Its goal is to help readers reconnect with themselves and learn techniques for maintaining balance in order to live their best life. The original article is available here. By Yitzi Weiner, A “Positive” Influencer As a part of my series about how leaders create a “fantastic work culture,” I had the pleasure of interviewing Stephen Arnold, founder of […]
Read More »
At Stephen Arnold Music, we are committed to the power of sonic branding and have a specialized approach. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. The critical importance of sonic branding is now recognized across every industry. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: NBC/Golf […]
Read More »
For many brands, millennials are the holy grail. More than 80 million strong in the United States—a quarter of the country’s population—they are expected to spend a whopping $1.4 trillion this year (according to the consulting firm Accenture). Reaching these young people is a priority for most marketing campaigns, but to do so effectively, brands need to understand millennials’ buying patterns, lifestyle choices, entertainment preferences and ethics, and how they […]
Read More »
by Paul Greeley, TVNewsCheck Stephen Arnold Music has expanded its production music library, The Vault, by adding BMG Production Music, one of the world’s largest international music companies. The majority of 187,396 added tracks are new to the U.S. market. Stephen Arnold Music, often referred to as the most-heard, least-known composers in the world, has expanded by adding BMG Production Music, one of the world’s largest international music companies, to […]
Read More »
OK – you’ve searched and searched, and you STILL can’t find that “just perfect” piece of music for your new project. Sometimes close enough – just won’t cut it. You need a fresh, original piece of music. But how do you start? Brand Context First, examine the brand context of the entity that this music will represent. Make sure that you understand the brand fully before trying to express it […]
Read More »