News & Press

Stephen Arnold Music Delivers Sonic Branding to CNN, Sony Interactive, PBS, and CGTN

The World Leader in Sonic Branding® Launches New Custom Music and Sounds for Networks, Broadcasters, Video Games Our team has been busy working on projects with top content creators to forge enduring connections worldwide. Several of our newest sonic brands and custom music solutions are engaging global audiences of top networks, broadcasters, and video game studios. Recent highlights include: PBS/CNN — “Amanpour & Company” Award-winning journalist Christiane Amanpour continues to […]

Read More »
Featured Video Play Icon

Stephen Arnold Music Refreshes China Global Television Network (CGTN) With New Sonic Branding

Teams With Renowned Design Firm Flint Skallen To Create New Show Themes And Promos Across CGTN’s Five Networks DALLAS — The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. Collaborating once again with design firm Flint Skallen, Stephen […]

Read More »
Featured Video Play Icon

Stephen Arnold Music Updates PBS’ ‘Washington Week’ Identity with New Sonic Brand and Custom Music Package

DALLAS, TX — Stephen Arnold Music, the World Leader in Sonic Branding™ brought a dynamic new sound to “Washington Week,” one of America’s longest-running public affairs programs produced by PBS and WETA-TV. The sonic branding expertise of Stephen Arnold Music was central to developing a distinctive, easily recognizable and accessible identity for “Washington Week,” the 50-plus year old show, currently moderated by Robert Costa, that has long been lauded for […]

Read More »
stephen arnold music

How is new technology changing the way music is produced?

Everything can be done faster and cheaper — or so clients keep telling us. The problem is that modern recording technology allows you to delay spontaneous (and sometimes brilliant) decisions as you save layers and layers of takes to evaluate later, instead of trusting your initial instincts. Come to think of it, technology doesn’t really save you any time. It just allows you to create more versions and gives you […]

Read More »
Featured Video Play Icon

MLB The Show 18 – Sony Interactive

The SAM creative team was recently approached by Sony Interactive to create a distinctive and compelling composition for their then-upcoming blockbuster Major League Baseball title for PlayStation 4, The Show 18.  They wanted a piece that had an epic “sports” sound that included modern electronic and urban elements. So we went to work, collaborating with players from the Dallas and Fort Worth Symphony Orchestras, as well as renowned beats producer Adrian […]

Read More »
Battle of the Promo Superstars

Battle of the Promo Superstars – PromaxBDA Station Summit 2018

From left: Dave Bauman, Drew Sidner, Diane Hannes, Alissa Frick and Tim Sarquis For the 3rd consecutive year, Dave Baumann, our Marketing and Creative Director here at Stephen Arnold Music, hosted the popular “Battle of the Promo Superstars” session at the PromaxBDA Station Summit in Las Vegas, Nevada on June 28, 2018. And it did not disappoint! It’s a simple concept: Each of the four O&O TV station marketing panelists […]

Read More »
PromaxBDA Local Awards 2018

Stephen Arnold Music scores BIG at the PromaxBDA Local Awards

It was a great year for Stephen Arnold Music and our client stations at the PromaxBDA Local Awards Awards at Station Summit in Las Vegas on Thursday, June 28, 2018. We were recognized for excellence with TWO Gold Awards, and one Silver award. Our popular “Ready” campaign, which features separate themes for weather, morning news and a social/digital media presence, won a Gold award in the “Music Or Instrumental Theme […]

Read More »

Wanna Sound Like Jimi? Here’s the Ultimate Jimi Hendrix Guitar & Gear Guide

Jimi Hendrix, despite being the most innovative guitarist of his day, had a fairly limited collection of equipment during his music career. There are a number of reasons for this, but his tragic death at the early age of 27 certainly was one of the major ones. Our friends at Zing Instruments have created a “Jimi Hendrix Guitar and Gear Guide,” where they look at the equipment Jimi used throughout […]

Read More »

PromaxBDA 2018: Six-Strings of the ’60s Guitar Giveaway

SAM is returning to the PromaxBDA Conference and Station Summit this month, and we’ll be bringing – and giving away – some really cool, unique guitars. This year’s two giveaways feature replica guitars that were popular during the ’60s. At the PromaxBDA Conference, a lucky winner will go home with a custom Gibson SG, hand-painted with bright colors, peace signs, and other nods to the culture of that time. A […]

Read More »
Featured Video Play Icon

Sonic Branding for the Royal Wedding – CNN Worldwide

With more than two billion people worldwide watching the royal wedding of Prince Harry and Meghan Markle, it was one of the biggest television events of the year. And for those of you that may have watched the royal wedding coverage on CNN, we’re excited to say that our creative team at Stephen Arnold Music composed and produced the custom music for the event. The CNN coverage aired in 190 […]

Read More »