News & Press - Stephen Arnold Music

Stephen Arnold Music Celebrates Southern California’s Diversity in “Good Day L.A.” Theme

Sonic branding agency adds an infectious beat to the relaunch of the morning show as it welcomes veteran news anchor Michaela Pereira. DALLAS— Stephen Arnold Music evokes the spirit of Southern California in an uplifting new theme for KTTV Fox 11’s Good Day L.A. With its light, sparkling rhythm, the music is part of a complete relaunch of the popular morning show—coinciding with the addition of Michaela Pereira to its […]

Stephen Arnold Music Creates Sonic Brand and Custom Music for WGN America’s “NewsNation”

Sonic Branding Agency’s custom music package supports the launch of cable network’s 3-hour, nightly newscast delivering national news – without the slant. DALLAS—September 01, 2020— NewsNation, the new, 3-hour primetime newscast airing on Nexstar Media Group’s WGN America cable network, will deliver news reporting that is fact-based, impactful, educational and unbiased. The most ambitious national newscast to appear in decades, NewsNation is based at WGN America’s Chicago headquarters and led […]

Stephen Arnold Music Shines at Broadcast Production Awards with Four Wins

DALLAS—July 13, 2020— Stephen Arnold Music came up big at NewscastStudio’s annual Broadcast Production Awards, picking up four awards – including Best Overall Use of Music for CNN America’s Choice Debate “Super Open”, a fully orchestrated, three-act music score. Other honors came for the studio’s work for China Global Television Network (CGTN), Scripps Television Stations and WDAF/FOX 4 Kansas City. Now in its 11th year, the Broadcast Production Awards honor […]

Image is everything!

Winter’s on the way, but are you thinking about your station’s image? There will be some extra inventory available on your station next year, so it’s the perfect time to take a quick look at our latest image campaigns. Many viewers are now home all day… so it’s a unique opportunity to drive ratings with a fresh image marketing initiative! And remember, any of these can be customized for YOUR […]

We LOVE giving away guitars! Promax 2020 Wrap Up

One our favorite things at Stephen Arnold Music is to share our love of music with others. And there’s no better way to do that than our ongoing Guitar Giveaways! This past June, we sponsored a virtual Guitar Giveaway in conjunction with the PROMAX Conference for local television marketing and advertising executives. Normally, we do it in person at the conference in Las Vegas, NV, but due to the COVID-19 […]

Music and Communications – Interview with Jesus Garcia

Article written by Jesus Parra from Tiburon Transmedia tiburon-transmedia.com It’s no secret that music plays a crucial role in storytelling. Since the early days of cinema, music has been a pillar to convey emotions and give moving images their intended meaning. Nowadays, music and audio have taken a major role – albeit with less awareness among the general public – in shaping the storytelling experience and even in marketing of […]

Stephen Arnold Music and TradeCafe™ Leverage the Power of Sonic Branding

Bassett & Walker’s new cloud platform for trading agricultural commodities has a sonic signature that says “confidence, reliability and security.” DALLAS—August 3, 2020— As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. […]

Winners! 2020 Station Summit Virtual Guitar Giveaway

Day 3: Guild D40 and Custom Texacaster Congratulations to today’s winners: Kermit Stevenson from WQAD, winner of the Texacaster, and Patrick Williams from WVVA, winner of the Guild D40. We’d also like to thank everyone for entering, and we hope to see you all in person next year! Day 2: Fender “SRV” Stratocaster Today’s winner is Molly Browning from WSAZ-TV. Congrats, Molly! Day 1: Fender “Road Worn” Telecaster Congratulations to […]

2020 Station Summit Virtual: The Collectors Series Guitar Giveaway!

*Winner Announcement: Click here for Winner Updates Hey everyone, we’re doing another Promax Station Summit Guitar Giveaway. Since Promax has gone virtual this year, so have we! Drawings to be held online on July 28, 29 & 30. I’ve been working from home and dusting off a few cool guitars that need some TLC, so I decided to give away a few of these beauties from my personal stash. We’re […]

What’s the Sound of Your Brand?

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also […]

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