News & Press - Stephen Arnold Music

Stephen Arnold Music Adds 200,000 New Tracks To Library

by Paul Greeley, TVNewsCheck Stephen Arnold Music has expanded its production music library, The Vault, by adding BMG Production Music, one of the world’s largest international music companies. The majority of 187,396 added tracks are new to the U.S. market. Stephen Arnold Music, often referred to as the most-heard, least-known composers in the world, has expanded by adding BMG Production Music, one of the world’s largest international music companies, to […]

PROMAX North America Station Awards 2019

Stephen Arnold Music Nominated for Ten Promax Awards at 2019 Station Summit The World Leader in Sonic Branding® Recognized Across Multiple Categories DALLAS – June 6, 2019: Stephen Arnold Music, the World Leader in Sonic Branding™, announced that it has been nominated as a finalist with 10 entries in nine categories at the Promax North America Station Awards at the 2019 Station Summit in Las Vegas. The awards will be […]

The Company We Keep – Sonic Branding Roundup

2018 was certainly a year to remember. The frenetic news cycle was off the charts. We worked non-stop last year to help our national and international clients be heard, remembered and stand out from the crowd. The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at […]

Want to Reach Millennials? The Best Way May Be Through Their Ears.

For many brands, millennials are the holy grail. More than 80 million strong in the United States—a quarter of the country’s population—they are expected to spend a whopping $1.4 trillion this year (according to the consulting firm Accenture). Reaching these young people is a priority for most marketing campaigns, but to do so effectively, brands need to understand millennials’ buying patterns, lifestyle choices, entertainment preferences and ethics, and how they […]

How a peacock introduced the first sonic brand. A true story. By Stephen Arnold

Way more mellifluous than a squawk. More memorable than than any chirp, hoot, cluck or quack could ever be. Over ninety years ago, the National Broadcasting Company—the broadcast network that years later would be canonized as the proud peacock—aired three distinctive chimes on radio for the very first time. Chimes that global marketing experts have long identified as the first use of a “sonic” brand. A series of sounds so […]

The ABC’s of Commissioning Original Music

OK – you’ve searched and searched, and you STILL can’t find that “just perfect” piece of music for your new project. Sometimes close enough – just won’t cut it. You need a fresh, original piece of music. But how do you start? Brand Context First, examine the brand context of the entity that this music will represent. Make sure that you understand the brand fully before trying to express it […]

Coffee percolating, alarm ringing, toast popping – New Morning Image!

Imagine your morning routine – what do you hear? Fresh coffee percolating, your alarm awakening you, crisp toast popping up? These sounds, and others, combine to create a familiar, comforting beat – the soundtrack of your morning routine. Stephen Arnold Music is excited to announce the release of “Morning Routine”, our new morning image campaign: a fully produced, cost-effective marketing package for morning promotions. It’s sure to make a fun, […]

The Vault: A World Class Production Music Library

The Vault production music library from Stephen Arnold Music has added the world-renowned BMG Production Music Library. The Vault is now bigger, broader and deeper – and is designed to provide music with maximum emotional impact for advertising, productions and events. With more than 180,000 tracks from internationally-acclaimed artists, it’s used by top international ad agencies, corporate marketing teams, creative studios and post production houses. The Vault is the newest, […]

Sonic Branding for HLN Original Series “Lies, Crimes and Video”

Our creative team at Stephen Arnold Music recently created the custom sonic brand and music package for the HLN Original Series “Lies, Crimes and Video”. The eight-part series gives viewers an intimate look into terrifying 911 calls, police interrogations, jail house recordings, body camera and surveillance video captured as part of a criminal investigation. This series features riveting stories that incorporate video evidence in criminal cases and shocking courtroom testimony. […]

Stephen Arnold Music Creates Custom Sonic Brand & Music Package for Relaunch of Court TV

Bold orchestrated sounds enhance dramatic gavel-to-gavel legal programming DALLAS,TX – (May 29, 2019) – The recent relaunch of Court TV introduced new a new sonic brand and music package created by Stephen Arnold Music, The World Leader in Sonic Branding®, for the respected network devoted to live, gavel-to-gavel coverage, legal reporting and expert analysis of the nation’s most important and compelling trials. The Texas-based company utilized all live orchestration to […]

Using Music Effectively

It’s time to assemble your video masterpiece – but wait! First, check out these time-honored techniques for making music work harder for you in your productions. 1. YOUR FIRST DECISION When producing content, your FIRST decision should be about choosing your music and sound design. Your music selection will set the pace, tone and overall vibe of your content. You will find that your shot selection and editing will be […]

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