The SoundOut Index ranks WETA's new sonic brand as one of the fastest growing. View the report »

News & Press

Artificial Intelligence Sonic Branding

Can AI Create a Sonic Brand?

These days, AI, and more specifically generative AI — which produces things like text, images, video, and music — is creating a lot of buzz (or fear depending on your stance). With such a growing interest in generative AI and big companies like Google and Microsoft pushing to innovate in the field, what does this mean for music creators, and more specifically, for the sonic branding world — could AI […]

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Stephen Arnold Music Taps into the British Spirit for WETA UK’s New Image Campaign

DALLAS—May 1, 2023— Stephen Arnold Music captured the drama, intrigue, romance, action and mystery of WETA UK’s expansive programming in providing the musical theme for the station’s new on-air image campaign. The uplifting orchestral theme plays under a lively montage of clips from UK series, both classic and contemporary, while supporting the theme, “British Television at Its Best.” The studio’s creative brief was to produce a theme that evoked the […]

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Stephen Arnold Music Catches All The Laughs with Sonic Branding for New “Catchy Comedy” Network

DALLAS—April 12, 2023— Catchy Comedy, Weigel Broadcasting’s new sitcom-centric, over-the-air, national network, recently debuted with a line-up of all-time favorite TV comedies and a playful musical theme designed to appeal to viewers’ funny bones. Created by Stephen Arnold Music, the network’s sonic branding supports its “Catch All the Laughs” tagline and evokes the spirit of beloved shows as diverse as I Love Lucy, All in the Family, Cheers and Night […]

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WETA’s sonic brand ranked by The SoundOut Index as one of the fastest growing sonic brands

Great News! Our newly developed sonic brand for WETA, the leading public broadcasting station in our nation’s capital, has been rated by SoundOut as one of the fastest growing sonic brands in the country! SoundOut is the world leader in testing for audio branding, and we’re thrilled that their research shows that listeners are responding to and connecting with WETA’s audio signature in a big way! View the SoundOut Report […]

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Three Fresh News Packages from Stephen Arnold Music!

It’s been a busy spring at Stephen Arnold Music, as we’ve been crafting 3 fresh, distinct and compelling news music packages. Stream, Ascend and Unite are examples of strong sonic news brands for local TV stations, each reflecting a unique, yet powerful soundtrack to the news and information that audiences demand. Ascend Introducing Ascend, an Emmy-winning, modern cinematic soundtrack for news. In the style of a sweeping film score, Ascend […]

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Stephen Arnold Music Creates Sonic Branding for The Hill TV

DALLAS — February 2023 — Stephen Arnold Music has created original sonic branding for The Hill TV, Nexstar Digital’s recently launched streaming channel. The package includes the main theme for the channel and its popular digital counterpart, as well as variations for promos, IDs, intros, bumps and other elements. Debuting in January, the theme has a distinctive, infectious sound that evokes The Hill TV’s unique approach to political journalism and […]

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SAM Creates Original Music For The Florida Keys & Key West | Tinsley Advertising

The Florida Keys & Key West invite visitors to come as you are, a theme Tinsley Advertising, the Keys’ agency of record for over 30 years, knows all too well. When concepting the latest promotional campaign for Key West, Tinsley wanted audiences to feel its diverse, quirky, and genuine island vibe, and this meant bringing the sound of the Keys to life as much as the sights. SAM was brought […]

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It’s Programming Everywhere at NAB 2023, and a Programmable Guitar!

We’re excited to be an official sponsor of TVNewsCheck’s Programming Everywhere Summit which is part of this years NAB Show. The Programming Everywhere Summit is an all day event and will reside at the Wynn Hotel on Sunday, April 16th. Our guitar giveaway is at 3 p.m. during the Networking Break. We hope to see you there. To reflect the revolution of Programming Everywhere, we’re giving away the gold standard […]

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RTDNA First Amendment Awards Guitar winner

Stephen Arnold Music Red Carpet Sponsor at the 2023 RTDNA First Amendment Awards

(March 6, 2023) — One of the highlights of our winter at SAM is sponsoring and attending the RTDNA First Amendment Awards. As part of our sponsorship for this year’s event, we gave away a stunning 75th Anniversary Fender Stratocaster guitar. The winner, Paul Golden, the Director of Media Relations for NEFE, was thrilled to be the luckiest man in the enthusiastic crowd. Rock on, Paul! Stephen Arnold Music is […]

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SAM Sports Music

Creating a Sonic Brand That Scores Big with Sports Fans

DALLAS — Something about the lead up to spring always gets us thinking about sports — the Super Bowl, March Madness, the NHL and NBA in full swing, the English Premier League heating up, and the MLB and MLS seasons getting going — and of course, the sounds that define those experiences. Beyond the stadium chants, clock buzzers, crack of the bat, and scoring celebrations, there is a science to […]

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