We’re excited to be an official sponsor again of TVNewsCheck’s Programming Everywhere Conference, which is part of the 2025 NAB Show in Las Vegas. The Programming Everywhere Conference is an all-day event and will be held at the Encore Hotel on Sunday, April 6th. Our guitar giveaway is at 3 p.m. during the Networking Break. We hope to see you there! The Lâg HyVibe THV30 Acoustic Guitar Giveaway This year […]
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Is this the year you go all-in with your sonic brand? From in-person experiences to augmented reality and AI-integration, brands are tuning into their audiences more than ever using music, leading to deep emotional connections. Personalization and authenticity are on the rise, as is brand music incorporating human touch. 2025 isn’t just about making your brand sound good – it’s about creating audio that speaks uniquely to audience segments with […]
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The NFL championship game is officially in the books, and with it, another year’s worth of unbelievable advertisements from some of the world’s biggest brands. While we love sports here at Stephen Arnold Music, as a sonic branding agency, we naturally pay close attention to the sounds of every spot, knowing that no matter how funny or weird or dramatic your commercial, one of the most eloquent and memorable expressions […]
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At SAM, our creative team literally puts music into play with impact and emotions that fuel the game. We lean heavily on our expertise with custom branded music and sound design solutions to ignite fan loyalty and keep your team at the top of their game. Dallas Mavericks – MavsTV SAM created a sonic brand and custom music package for the Dallas Mavericks. This epic three minute score features all […]
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Our team at SAM has been busy with a wide range of exciting projects – custom music and sound for sports, news, experiential, augmented reality – as well as fresh music from our library, The Vault. Here’s a rundown of what we’ve been up to lately. TGL Golf – ESPN Stephen Arnold Music (SAM) created original music and sonic branding for TGL Golf presented by SoFi, the first-of-its-kind golf league […]
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DALLAS—December 3, 2024 — Stephen Arnold Music (SAM), the world leader in sonic branding, recreated the sounds of the most storied site in Texas history for Surrounded: The Alamo Augmented Experience now on view at The Alamo in San Antonio.
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Inspired by immersive audio work we’ve done with museums and attractions, and discussions we’ve had with the National Federation of the Blind, we were curious to explore music as a means of interpreting visual art for the sight impaired. We chose a painting entitled ‘PH-432, 1964’ by Clyfford Still, an American abstract expressionist similar to Jackson Pollock and Mark Rothko, whose color field paintings are expressed through dramatic strokes of […]
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How a peacock gave birth to the first sonic brand. A true story. Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over ninety years ago, the National Broadcasting Company (NBC) — the network that years later would be canonized as the proud peacock — aired three distinctive chimes on radio for the very first time. Chimes that global marketing experts […]
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“Don’t Stop [Thinkin’ About Tomorrow]”; “Signed, Sealed, Delivered (I’m Yours)”;“Hold On, I’m Coming.” This time of the year, you don’t have to dial up Spotify or Apple Music to hear popular tracks, you’ll encounter them all along the campaign trail. Sonic branding for political campaigns is a real science. From the very founding of the Republic, candidates have been using popular songs to tug at the heartstrings of constituents and […]
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Earlier this year we put generative AI to the test to see if it could out-create a human composer when given specific musical briefs. The results (featured in Forbes) showed that while our human composer proved superior, AI’s creations rated highly for musical appeal. Its primary weakness, however, was emotional accuracy — inconsistently conveying specific emotional attributes in its creations. With rapid advancements in generative AI music platforms, we decided […]
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