If a sonic logo is the only audio branding you have, you’re going to have trouble being heard. This isn’t because sonic logos — those catchy, often subliminal musical lines accompanying a brand’s visual mark — aren’t effective. In fact, many sonic logos are so good, we not only have trouble getting them out of our heads, we often recall them better than we do a company’s visual logo. The […]
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It was a great year for Stephen Arnold Music and our client stations at the PROMAX Local Virtual Awards Show for Local TV on Thursday, August 3, 2023. SAM was recognized with two Gold Awards and three Silver Awards. SAM brought home Gold with TV station KRQE in Albuquerque, New Mexico, for their “KRQE.com” website promotion spot. In order to promote the versatility and variety of their website, we created […]
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Have you ever used music to describe an experience so powerful, words and pictures couldn’t do it justice? At SAM, we often interpret the world through sound, especially when trying to make sense of visceral experiences. During a recent visit to Spain, we were fortunate to tour Antoni Gaudi’s masterpiece, Basílica de la Sagrada Família, and the experience left us, well… speechless. In an effort to describe how it made […]
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Our SAM team has been busy with exciting projects for tourism, experiential, broadcast, streaming and film. What they have in common are interesting challenges, diverse needs and impactful sonic branding solutions. These audio strategies helped drive immersive, emotional engagement in content, social media, and in-person experiences. Here’s a rundown of some recent projects: WETA PBS – Sonic Rebrand Stephen Arnold Music was privileged to create an all-new group sonic rebranding […]
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Great News! Our newly developed sonic brand for WETA, the leading public broadcasting station in our nation’s capital, has been rated by SoundOut as one of the fastest growing sonic brands in the country! SoundOut is the world leader in testing for audio branding, and we’re thrilled that their research shows that listeners are responding to and connecting with WETA’s audio signature in a big way! View the SoundOut Report […]
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These days, AI, and more specifically generative AI — which produces things like text, images, video, and music — is creating a lot of buzz (or fear depending on your stance). With such a growing interest in generative AI and big companies like Google and Microsoft pushing to innovate in the field, what does this mean for music creators, and more specifically, for the sonic branding world — could AI […]
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It’s been a busy spring at Stephen Arnold Music, as we’ve been crafting 3 fresh, distinct and compelling news music packages. Stream, Ascend and Unite are examples of strong sonic news brands for local TV stations, each reflecting a unique, yet powerful soundtrack to the news and information that audiences demand. Ascend Introducing Ascend, an Emmy-winning, modern cinematic soundtrack for news. In the style of a sweeping film score, Ascend […]
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DALLAS—May 1, 2023— Stephen Arnold Music captured the drama, intrigue, romance, action and mystery of WETA UK’s expansive programming in providing the musical theme for the station’s new on-air image campaign. The uplifting orchestral theme plays under a lively montage of clips from UK series, both classic and contemporary, while supporting the theme, “British Television at Its Best.” The studio’s creative brief was to produce a theme that evoked the […]
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DALLAS — February 2023 — Stephen Arnold Music has created original sonic branding for The Hill TV, Nexstar Digital’s recently launched streaming channel. The package includes the main theme for the channel and its popular digital counterpart, as well as variations for promos, IDs, intros, bumps and other elements. Debuting in January, the theme has a distinctive, infectious sound that evokes The Hill TV’s unique approach to political journalism and […]
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The Florida Keys & Key West invite visitors to come as you are, a theme Tinsley Advertising, the Keys’ agency of record for over 30 years, knows all too well. When concepting the latest promotional campaign for Key West, Tinsley wanted audiences to feel its diverse, quirky, and genuine island vibe, and this meant bringing the sound of the Keys to life as much as the sights. SAM was brought […]
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