News & Press

PROMAX North America Station Awards 2019

Stephen Arnold Music Nominated for Ten Promax Awards at 2019 Station Summit The World Leader in Sonic Branding® Recognized Across Multiple Categories DALLAS – June 6, 2019: Stephen Arnold Music, the World Leader in Sonic Branding™, announced that it has been nominated as a finalist with 10 entries in nine categories at the Promax North America Station Awards at the 2019 Station Summit in Las Vegas. The awards will be […]

Read More »

Augusta National Women’s Amateur

In 2018, Augusta National Golf Club announced a partnership with NBC and Golf Channel to broadcast the inaugural Augusta National Women’s Amateur (ANWA). This event, taking place the week before The Masters Tournament, was established to inspire greater interest and participation in the women’s game of golf. Our team at Stephen Arnold Music was tasked with composing a theme for the tournament – not just for the inaugural year, but […]

Read More »
Sonic Branding client solutions

The Company We Keep – Sonic Branding Roundup

2018 was certainly a year to remember. The frenetic news cycle was off the charts. We worked non-stop last year to help our national and international clients be heard, remembered and stand out from the crowd. The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at […]

Read More »
Featured Video Play Icon

Coffee percolating, alarm ringing, toast popping – New Morning Image!

Imagine your morning routine – what do you hear? Fresh coffee percolating, your alarm awakening you, crisp toast popping up? These sounds, and others, combine to create a familiar, comforting beat – the soundtrack of your morning routine. Stephen Arnold Music is excited to announce the release of “Morning Routine”, our new morning image campaign: a fully produced, cost-effective marketing package for morning promotions. It’s sure to make a fun, […]

Read More »
Featured Video Play Icon

The Vault: A World Class Production Music Library

The Vault production music library from Stephen Arnold Music has added the world-renowned BMG Production Music Library. The Vault is now bigger, broader and deeper – and is designed to provide music with maximum emotional impact for advertising, productions and events. With more than 180,000 tracks from internationally-acclaimed artists, it’s used by top international ad agencies, corporate marketing teams, creative studios and post production houses. The Vault is the newest, […]

Read More »
Featured Video Play Icon

Sonic Branding for HLN Original Series “Lies, Crimes and Video”

Our creative team at Stephen Arnold Music recently created the custom sonic brand and music package for the HLN Original Series “Lies, Crimes and Video”. The eight-part series gives viewers an intimate look into terrifying 911 calls, police interrogations, jail house recordings, body camera and surveillance video captured as part of a criminal investigation. This series features riveting stories that incorporate video evidence in criminal cases and shocking courtroom testimony. […]

Read More »
Featured Video Play Icon

Stephen Arnold Music Creates Custom Sonic Brand & Music Package for Relaunch of Court TV

Bold orchestrated sounds enhance dramatic gavel-to-gavel legal programming DALLAS,TX – (May 29, 2019) – The recent relaunch of Court TV introduced new a new sonic brand and music package created by Stephen Arnold Music, The World Leader in Sonic Branding®, for the respected network devoted to live, gavel-to-gavel coverage, legal reporting and expert analysis of the nation’s most important and compelling trials. The Texas-based company utilized all live orchestration to […]

Read More »
Sheet Music

Using Music Effectively

It’s time to assemble your video masterpiece – but wait! First, check out these time-honored techniques for making music work harder for you in your productions. 1. YOUR FIRST DECISION When producing content, your FIRST decision should be about choosing your music and sound design. Your music selection will set the pace, tone and overall vibe of your content. You will find that your shot selection and editing will be […]

Read More »
Grunge Guitars

Promax 2019: Grunge Guitar Giveaways!

SAM is returning to the Promax Conference and Station Summit this June, and we’ll be bringing – and giving away – some really cool, iconic guitars. This year’s we are doing “Grunge Guitar Giveaways,” which feature unique replicas of guitars popularized during the ‘90s grunge movement, including those played by Sonic Youth and Nirvana’s Kurt Cobain. The 2019 Promax Conference 1960’s Fender Jazzmaster Replica Introduced in 1958, following the success […]

Read More »
Vault Music Publishing Album Images

6 Tips for Securing Music Rights

Manage your expectations. OK…so you’re in deep on your perfect project, and you’ve found the perfect track – it’s from Coldplay!  Stop immediately!  Managing your – or your clients – expectations is the most important first step!  Commercially released songs from recording artists can be wildly expensive to clear, if they’ll even clear at all.  Instead, we typically use reference tracks not synchronized to a project to gauge the overall […]

Read More »
SAM JAM 2019 Montage

Station Summit 2019 – SAM JAM and It Smells Like a Guitar Giveaway!

The annual Promax Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry. We hope to see you there. If you are attending the conference, then save this date: Thursday night, June 20th. That’s when we’ll be hosting our 9th annual “After Hours SAM JAM” featuring the versatile Byron Bordeaux and his band. This year we’re jammin’ […]

Read More »