Music News from Leading Sonic Branding Agency

A young soccer fan wearing a red, white, and blue afro wig, American flag sunglasses, and an American flag scarf on a city street.

Stephen Arnold Music Creates “The World Is Here” for Fox Television Stations’ FIFA World Cup Coverage

DALLAS— Stephen Arnold Music (SAM), the world leader in sonic branding, created a dynamic, soccer-themed anthem dubbed The World Is Here for Fox Television Stations (FTS) in support of coverage of FIFA World Cup on its stations nationwide. SAM worked under the supervision of FTS VP/Creative Services John Kukla. The anthem was used in promos and program graphics localized for each of FTS’s 29 stations, including those in Atlanta, Dallas […]

A 9-piece grid layout highlighting Stephen Arnold Music's sports sonic branding projects for major sports events and teams.

Game On. SAM’s featured projects for Sports!

Our team at SAM has been setting the tempo in the sports world — creating sonic identities, show opens, custom music packages, live experiential sound, and syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of some featured projects for sports! World Cup 2026 | 30 Rock Fan Village Pinball Trophy Goal When it comes to sports, it doesn’t get much bigger than the World […]

Stephen Arnold Music Creates Sonic Branding and Custom Music for Al Arabiya’s Global Rebrand

Dallas-based sonic branding agency delivers complete sonic identity — including network idents, programming themes, promos and customizable sonic toolkit — in support of the global news network’s comprehensive rebrand. DALLAS— Stephen Arnold Music (SAM) has created new sonic branding and custom music for Al Arabiya, the 24-hour television news channel based in Riyadh, Saudi Arabia. The network is accessible worldwide through cable, satellite, IPTV providers, live website streaming, and mobile […]

Stephen Arnold Music Creates Soundtrack for FIFA Fan Zone Projection Mapping Experience at Rockefeller Center

DALLAS—July 17, 2026—This summer, Rockefeller Center’s iconic tower became a 850-foot canvas for one of the most ambitious projection mapping displays ever staged in Manhattan. The centerpiece of FIFA’s World Cup festivities at the NYNJ World Cup 26 & Telemundo Fan Village, the display was conceived and produced by immersive technology pioneer Quince Imaging in collaboration with Telemundo. Stephen Arnold Music (SAM), the world leader in sonic branding, designed and […]

SAM Sounds of the 80’s

Every decade has a distinct identity, recalled through cultural moments as well as art, technology, fashion, film, and especially sound. Because of sound’s deep ties to emotion and memory, something as simple as a song, a catchy jingle, or even a nostalgic product sound can instantly evoke an era. Inspired by this idea, we put together a short series of articles where we’ll explore the sounds that defined different decades, […]

A packed, high-energy soccer stadium during a match, viewed from behind the fans in the stands, featuring a striking blue and red lighting split.

Soccer Chants: The Sonic Brands of World Cup 2026

Whether you call it soccer or football, there is no denying the excitement around this summer’s World Cup! And while everyone is playing the same basic game on the field, there is a distinct style of play for every country – from the tiki-taka passing of Spain and Argentina, to the speed and precision of Japan, the fluid ‘total football’ of the Dutch, the physicality and possession of England and […]

What’s new from The World Leader in Sonic Branding^® – Spring 2026

Our team at SAM has been busy with a wide range of exciting projects this year – creating custom music and sound for sports, news, and international branding, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately. Mission To The Moon | Artemis II Launch – CNN Custom Music • Network News • Sonic Branding […]

An audience in a dark movie theater watching a large screen displaying an astronaut whose helmet visor reflects a glowing cosmic nebula.

Most Epic Space Themes Ever

Like most of us, we here at SAM have been in awe of the Artemis II mission, the poise and bravery of the crew, and the hope it represents. The entire spectacle has us feeling nostalgic, reminiscent of the excitement and dare-to-dream mentality of the Space Race and 1980’s NASA. Naturally, our minds went to music, sparking an internal debate about the most epic film and TV space themes of […]

Here’s The “Tune Up Your Station” Winner

We have our winner! Congratulations to Joey Kinsey from Lockwood Broadcast Group Thank you to everyone who checked out our featured videos and entered the giveaway!

A stylized, high-contrast image of a black speaker with vibrant red and cyan "glitch" effects, featuring the text "Featured in Forbes" in the bottom right corner.

Sonic Branding: The Most Underused Asset In Marketing

Got a brand, but maybe you’re not using audio as strategically as you could be? You’re not alone. When it comes to marketing, sound is one of the most powerful and yet, least utilized brand assets available. Some studies even suggest it can increase brand awareness by nearly 200%. But don’t just take our word for it. In his latest Forbes article, Villanova University Professor of Marketing and Forbes Senior […]

It’s Programming Everywhere at NAB 2026, and a Gretsch Electromatic Guitar Giveaway!

We’re excited to once again be an official sponsor of TVNewsCheck’s Programming Everywhere Conference, which is part of the 2026 NAB Show in Las Vegas. The Programming Everywhere Conference is an all-day event and will be held at LVCC in meeting rooms W213-W214 on Sunday, April 19th. Our guitar giveaway happens at the end of our 2:45 p.m. Networking Break. We hope to see you there! The Gretsch G5655TG Electromatic […]

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