A great music library can be a critical, creative resource for any media outlet. But do all producers take full advantage of this sometimes pricey asset? Here are some of the mistakes to avoid when choosing – and using – a production music library: They don’t start their editing process with the music first. This is a common error. You’ve selected specific music because it sets a particular mood for […]
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Stock Music Will Never Be The Same. Collaborating with BMG Production Music, created by one of the world’s largest record labels, The Vault just deposited thousands upon thousands of fresh, new tracks from internationally acclaimed composers and musicians. Still meticulously curated as always, and now even more fortified, The Vault is a safe bet that all your projects get the right feel and sound to elevate your work. We want […]
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The World Leader in Sonic Branding® Launches New Custom Music and Sounds for Networks, Broadcasters, Video Games Our team has been busy working on projects with top content creators to forge enduring connections worldwide. Several of our newest sonic brands and custom music solutions are engaging global audiences of top networks, broadcasters, and video game studios. Recent highlights include: PBS/CNN — “Amanpour & Company” Award-winning journalist Christiane Amanpour continues to […]
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Teams With Renowned Design Firm Flint Skallen To Create New Show Themes And Promos Across CGTN’s Five Networks DALLAS — The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. Collaborating once again with design firm Flint Skallen, Stephen […]
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DALLAS, TX — Stephen Arnold Music, the World Leader in Sonic Branding™ brought a dynamic new sound to “Washington Week,” one of America’s longest-running public affairs programs produced by PBS and WETA-TV. The sonic branding expertise of Stephen Arnold Music was central to developing a distinctive, easily recognizable and accessible identity for “Washington Week,” the 50-plus year old show, currently moderated by Robert Costa, that has long been lauded for […]
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Everything can be done faster and cheaper — or so clients keep telling us. The problem is that modern recording technology allows you to delay spontaneous (and sometimes brilliant) decisions as you save layers and layers of takes to evaluate later, instead of trusting your initial instincts. Come to think of it, technology doesn’t really save you any time. It just allows you to create more versions and gives you […]
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The SAM creative team was recently approached by Sony Interactive to create a distinctive and compelling composition for their then-upcoming blockbuster Major League Baseball title for PlayStation 4, The Show 18. They wanted a piece that had an epic “sports” sound that included modern electronic and urban elements. So we went to work, collaborating with players from the Dallas and Fort Worth Symphony Orchestras, as well as renowned beats producer Adrian […]
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From left: Dave Bauman, Drew Sidner, Diane Hannes, Alissa Frick and Tim Sarquis For the 3rd consecutive year, Dave Baumann, our Marketing and Creative Director here at Stephen Arnold Music, hosted the popular “Battle of the Promo Superstars” session at the PromaxBDA Station Summit in Las Vegas, Nevada on June 28, 2018. And it did not disappoint! It’s a simple concept: Each of the four O&O TV station marketing panelists […]
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It was a great year for Stephen Arnold Music and our client stations at the PromaxBDA Local Awards Awards at Station Summit in Las Vegas on Thursday, June 28, 2018. We were recognized for excellence with TWO Gold Awards, and one Silver award. Our popular “Ready” campaign, which features separate themes for weather, morning news and a social/digital media presence, won a Gold award in the “Music Or Instrumental Theme […]
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Jimi Hendrix, despite being the most innovative guitarist of his day, had a fairly limited collection of equipment during his music career. There are a number of reasons for this, but his tragic death at the early age of 27 certainly was one of the major ones. Our friends at Zing Instruments have created a “Jimi Hendrix Guitar and Gear Guide,” where they look at the equipment Jimi used throughout […]
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