News & Press

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Get Your Game On

It’s game time…are you ready? You bring the inspiration, and we’ll bring the punch and adrenaline to your sports coverage music needs. Do you have a new sports franchise this year? From custom music to custom lyrics to syndicated tracks – Stephen Arnold Music has everything you need to inject BIG energy into your sports packages. Get your game face on – with sports music from Stephen Arnold Music! Take […]

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What’s new from The World Leader in Sonic Branding

Our team at SAM was busy in 2023 with exciting projects for sports, news, commercials, trailer music and more. Hey, we even created our own SAM hero video via generative AI! Here’s a rundown of some recent projects: What’s the Sound of Your Brand? – SAM Brand Video Last year we produced a new SAM creative reel combining sonic branding with AI-generated animation. Created in association with transmedia company Elevate […]

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Top Ad Jingles by Famous Musicians

Whether you find them enjoyable or annoying, commercial jingles gave sonic branding its start. You might be surprised to know how many famous musicians lent their abilities to creating some of those infamous tunes that you still can’t get out of your head. As The World Leader in Sonic Branding®, we’ve written our fair share of hits, but we’re never too proud to give credit where credit is due. From […]

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Interview with Pearl Jam’s Dave Abbruzzese

It’s not every day that you get to talk shop with a true legend of grunge rock, so when Modern Drummer Magazine reached out asking if I might interview fellow Dallasite, Dave Abbruzzese of Pearl Jam, I didn’t hesitate. Dave Abbruzzese didn’t start out in Seattle — the birthplace of grunge — but he got there as quick as he could when fellow Texan and drum extraordinaire Matt Chamberlain gave […]

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Can AI create better sonic branding than humans can?

With continued interest in generative AI for music and arts, we were curious to know if AI music platforms could create brand music as emotionally appealing as that of our professional composers. We decided to put machines to the test, partnering with the world leader in sonic testing, SoundOut. Together, we designed a two-part study measuring overall appeal and emotional accuracy of AI music versus human music. Creative briefs were […]

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SAM Wins 6x MUSE Creative Awards!

Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for six awards at the 2024 MUSE Creative Awards in the categories of Audio, Experiential & Immersive, and Video. The MUSE Creative Awards is a prestigious international advertising awards platform, celebrating excellence and innovation for creative design, advertising, and digital media. The 2024 program attracted numerous high-profile creative agencies and brands vying for coveted recognition. Stephen Arnold […]

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Programming Everywhere Guitar Giveaway

It’s Programming Everywhere at NAB 2024, and a Highway Guitar Giveaway!

We’re excited to be an official sponsor again of TVNewsCheck’s Programming Everywhere Conference which is part of the 2024 NAB Show in Las Vegas. The Programming Everywhere Conference is an all day event and will reside at the Encore Hotel, Beethoven Ballroom, on Sunday, April 14th. Our guitar giveaway is at 3 p.m. during the Networking Break. We hope to see you there. Programming Everywhere is about keeping a keen […]

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Music for Brands: Why it’s better to create your own sonic identity

Amidst licensing and royalty battles over popular music, brands can more efficiently reach audiences by taking control of their sonic image. A dispute over royalties between music publishers and social media platforms is currently making headlines worldwide. Songs by some of the best loved artists are being scrubbed from social platforms because licensing agreements for their music were not renewed. Thousands of popular videos are being pulled down or put […]

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Stephen Arnold Music (SAM) Creates the Immersive Cyberpunk Sound of ATL 2023

DALLAS—February 26, 2024— Stephen Arnold Music (SAM), The World Leader In Sonic Branding®, recently joined Attractions Technology Lab (ATL) for an immersive dive into the latest innovations in themed entertainment. SAM was one of nearly two dozen creative, design and engineering agencies who together created an immersive cyberpunk world—including a full-scale dark ride—at the annual event, offering a glimpse into the future of rides and attractions. ATL is a week-long, […]

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Stephen Arnold Music (SAM) Adds Licensing Pros Jeff Ryan and Kevin Richards

DALLAS—February 13, 2024—Stephen Arnold Music (SAM), The World Leader In Sonic Branding®, has added two highly regarded music industry veterans to its licensing team. Jeff Ryan joins the sonic branding agency as Director of Music Licensing, while Kevin Richards assumes the role of Director of Creative Licensing. They will report to Noelle Fowler, VP of Licensing and Sales. Jeff Ryan, Director of Music Licensing Kevin Richards, Director of Creative Licensing […]

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