The sound of the story

SAM creates iconic sonic identities for the world’s leading news brands including: CNN, CNN International, CCTV China/CGTN International, Associated Press, Al Jazeera, and many more. We bring your news stories to life with custom music that distinguishes your brand in the industry.

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Now Hear This

With more than 30 years of experience, SAM understands the challenges and needs of news programming and promotion. The SAM creative team collaborates with global networks, broadcast channels, OTT’s, and local media to achieve focused, consistent and distinctive brands that are authentic and indigenous to each market and target audience.

CNN News Central

SAM was thrilled to develop a custom thematic music package for CNN News Central, the network’s 6-hour daily programming block, bringing a more dynamic and illustrative sound to their already legendary news presence. The package centers on a confident and uplifting main identity along with all live orchestration to give CNN News Central a sound all its own in the industry.

The Hill TV

Nexstar Digital recently launched The TV channel. We created a sonic signature package that evokes The Hill’s unique political journalism with a distinctive, infectious sound that is consistently used on idents, intros, teases, and other elements. It’s a departure from typical news themes, with great energy and versatility to work with a wide range of political and news topics, while appealing to a younger news audience as well.

Al Jazeera Rebrand

For its 25th anniversary, Al Jazeera Media Network relaunched its Arabic language channel, overhauling nearly every part of its appearance and sound. Advancing their 20+ year sonic branding history with Al Jazeera, SAM created an expansive, fully-orchestrated programming and brand identity music package for the network.


Stephen Arnold Music created a bold, modern theme for Cuomo, the new primetime news show hosted by multi-award-winning broadcast journalist Chris Cuomo. Airing weekdays in primetime from 8-9pm ET/7-8pm CT on NewsNation, the show examines the day’s most important news stories from all angles. The music for Cuomo brings a new vibe and energy to the entire network.

Queen City

Charlotte, North Carolina’s Fox 46 didn’t just unveil a new brand image, they amplified it with a custom musical theme fit for a big-budget Hollywood film. The station’s new sound had to feel human and accessible, which prompted the use of live instrumentation rather than synthesized sounds. Modern and cinematic, the composition reaches audiences emotionally, helping to restore trust in local journalism and keeping Charlotte residents informed of the latest their community.

Atlanta News First

To support WGCL-TV Atlanta’s rebrand to “Atlanta News First” (WANF-TV), SAM’s composers set to work creating a custom sonic brand and music package unlike any other. The urban-flavored theme is a unique musical blend of hip-hop and R&B, reflecting many of today’s popular music trends.


Let SAM bring your News projects life with sonic branding and custom music. Reach out today to discuss your custom sonic needs.

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