News & Press

Promax 2015 Tom Petty GG

“Guitar Legends” Giveaway – Promax 2015

We’re excited to announce our annual guitar giveaway for PromaxBDA 2015: Straight from Stephen’s collection, an American Standard Fender Stratocaster signed by Tom Petty! The Tom Petty six-string will be part of our “Guitar Legends” exhibit on display at the Stephen Arnold Music kiosk throughout PromaxBDA. Joining Petty’s axe will be a signed B.B. King “Lucille” Gibson, an exact replica of Stevie Ray Vaughan’s Fender Stratocaster, and a historic 1927 […]

Read More »
B.B. King

Long Live The King

In the world of music – be it blues, rock, pop or even country – there are few names as revered as B.B. King. He was a pioneer of popularizing a sound that had been brewing along the banks of the Mississippi for generations. As a very young man in the mid-‘90s, I was lucky enough to see B.B. King at the (then) recently rejuvenated, and now defunct, Bronco Bowl, […]

Read More »

Get the latest updates

Stay informed about sonic branding, our projects, cool guitars and more. Delivered right to your inbox!