News & Press

A stylized, high-contrast image of a black speaker with vibrant red and cyan "glitch" effects, featuring the text "Featured in Forbes" in the bottom right corner.

Sonic Branding: The Most Underused Asset In Marketing

Got a brand, but maybe you’re not using audio as strategically as you could be? You’re not alone. When it comes to marketing, sound is one of the most powerful and yet, least utilized brand assets available. Some studies even suggest it can increase brand awareness by nearly 200%. But don’t just take our word for it. In his latest Forbes article, Villanova University Professor of Marketing and Forbes Senior […]

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A collage of 2026 MUSE Creative Award-winning projects by Stephen Arnold Music, featuring a central "Platinum Winner" seal. Surrounding images include branding for the MLB All-Star Game, American Revolution Augmented Experience, CNN's The Story Is, CNN Fast, New Orleans Pelicans, and Crazy Water.

SAM Wins Multiple Honors from 2026 MUSE Creative Awards

Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for eight MUSE Creative Awards in the Audio and Experiential & Immersive categories. The MUSE Creative Awards celebrate some of the most innovative work happening across creative design, advertising, and digital media around the world. Each year, the competition brings together entries from leading brands and top agencies pushing the bounds of marketing and creativity. This year, […]

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