Stephen Arnold Music Takes Home Nine Wins at Broadcast Production Awards - View Projects

News & Press

Sonic Branding Mistake

5 Biggest Sonic Branding Mistakes

Most of us know what big companies look like. They’ve spent millions of dollars on market research, focus groups, graphics designers, social media and televisions spots. Some of these companies are iconic brands: Apple, Microsoft, Intel, General Motors, Nike, etc. And they all feature highly refined logos and graphic consistency. But what do they sound like? Branding has been a hot concept for the past 20 years, but with the […]

Read More »