News & Press

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Get Your Game On

It’s game time…are you ready? You bring the inspiration, and we’ll bring the punch and adrenaline to your sports coverage music needs. Do you have a new sports franchise this year? From custom music to custom lyrics to syndicated tracks – Stephen Arnold Music has everything you need to inject BIG energy into your sports packages. Get your game face on – with sports music from Stephen Arnold Music! Take […]

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SAM Wins 6x MUSE Creative Awards!

Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for six awards at the 2024 MUSE Creative Awards in the categories of Audio, Experiential & Immersive, and Video. The MUSE Creative Awards is a prestigious international advertising awards platform, celebrating excellence and innovation for creative design, advertising, and digital media. The 2024 program attracted numerous high-profile creative agencies and brands vying for coveted recognition. Stephen Arnold […]

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What’s new from The World Leader in Sonic Branding

Our team at SAM was busy in 2023 with exciting projects for sports, news, commercials, trailer music and more. Hey, we even created our own SAM hero video via generative AI! Here’s a rundown of some recent projects: What’s the Sound of Your Brand? – SAM Brand Video Last year we produced a new SAM creative reel combining sonic branding with AI-generated animation. Created in association with transmedia company Elevate […]

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Bacardi & Vans: Featured Projects from The Vault

BACARDÍ – Raising Spirits BACARDÍ was in search of a haunting musical score to support its national Halloween ad campaign, “Raising Spirits: Chapter 2, Blood Moon.” The SAM creative team selected a fitting track from The Vault production music library balancing a chilling vibe with the bold, iconic feel of the BACARDÍ brand.

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Stephen Arnold Music Creates Custom Show Themes for CNN

Our team at Stephen Arnold Music composed the original music for CNN’s new show King Charles, airing Wednesdays at 10pm ET, along with CNN’s new Saturday morning line-up: First of All with Victor Blackwell, The Chris Wallace Show, and The Amanpour Hour. We’re excited to share the new themes we created! CNN – King Charles King Charles, the weekly CNN Primetime show, features Gayle King and Charles Barkley in freewheeling […]

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Stephen Arnold Music Creates Sonic Branding for International Cultural Festival “Riyadh Season”

DALLAS—(October 16, 2023)— Stephen Arnold Music, the world leader in sonic branding, created a new sonic identity for Riyadh Season, a months-long mega festival comprising cultural, arts, sports and entertainment events in Saudi Arabia. The studio delivered a complete sonic toolkit of thematically and emotionally consistent sounds and music evoking the spirit of Riyadh Season and designed to capture the imagination of a diverse global audience. Developed by Saudi Arabia’s […]

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Stephen Arnold Music Sets the Emotional Tone for KRQE’s “KRQE Cares”

Original song promotes annual fundraiser to provide shoes and more to low income students. DALLAS—September 11, 2023— Stephen Arnold Music recently teamed with KRQE on an inspirational original theme song for the Albuquerque television station’s KRQE Cares campaign. Making a Difference is being used in promos and other marketing media supporting the annual fundraiser, which provides shoes and more to local children from families experiencing financial hardship. The campaign runs […]

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What’s new from The World Leader in Sonic Branding

Our SAM team has been busy with exciting projects for tourism, experiential, broadcast, streaming and film. What they have in common are interesting challenges, diverse needs and impactful sonic branding solutions. These audio strategies helped drive immersive, emotional engagement in content, social media, and in-person experiences. Here’s a rundown of some recent projects: WETA PBS – Sonic Rebrand Stephen Arnold Music was privileged to create an all-new group sonic rebranding […]

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Three Fresh News Packages from Stephen Arnold Music!

It’s been a busy spring at Stephen Arnold Music, as we’ve been crafting 3 fresh, distinct and compelling news music packages. Stream, Ascend and Unite are examples of strong sonic news brands for local TV stations, each reflecting a unique, yet powerful soundtrack to the news and information that audiences demand. Ascend Introducing Ascend, an Emmy-winning, modern cinematic soundtrack for news. In the style of a sweeping film score, Ascend […]

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Stephen Arnold Music Taps into the British Spirit for WETA UK’s New Image Campaign

DALLAS—May 1, 2023— Stephen Arnold Music captured the drama, intrigue, romance, action and mystery of WETA UK’s expansive programming in providing the musical theme for the station’s new on-air image campaign. The uplifting orchestral theme plays under a lively montage of clips from UK series, both classic and contemporary, while supporting the theme, “British Television at Its Best.” The studio’s creative brief was to produce a theme that evoked the […]

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