Our team at SAM has been busy with some exciting projects this year – creating custom sports anthems, experiential sound, and sonic branding for World Cup and CNN’s The Fourth in America events. World Cup 2026 – 30 Rock Fan Village When it comes to sports, it doesn’t get any bigger than the World Cup. SAM partnered with Quince Imaging to deliver immersive sound design for an 850-foot projection on […]
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We’re living in an experiential time where brands are increasingly defined by immersive interactions and real world experiences. More than ever before it’s about being in the moment – or often creating the moment – with your audience. From live events to fan experiences, activations, sponsorships, and more, brands are finding unique ways to engage through moment branding – and as always, sound plays a pivotal role. Key moments like […]
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When CNN set out to reimagine its Fourth of July coverage for the country’s 250th birthday, the network didn’t just need a new look. It needed a new sound. That’s where Stephen Arnold Music (SAM) came in, composing a full custom music package to underscore CNN’s multi-day Celebrating 250 broadcast events, working in step with an all-new graphics package to give the network’s biggest summer programming event a fresh identity. […]
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Our team at SAM has been setting the tempo in the sports world — creating sonic identities, show opens, custom music packages, live experiential sound, and syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of some featured projects for sports! World Cup 2026 | 30 Rock Fan Village Pinball Trophy Goal When it comes to sports, it doesn’t get much bigger than the World […]
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Our team at SAM has been busy with a wide range of exciting projects this year – creating custom music and sound for sports, news, and international branding, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately. Mission To The Moon | Artemis II Launch – CNN Custom Music • Network News • Sonic Branding […]
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Our team at SAM has been setting the tempo in the sports world — creating sonic identities, show opens, custom music and sound, live experiential sound, and more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately for sports! CNN – Aiming for Gold | 2026 Winter Games For the 2026 Winter Games in Italy, […]
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Our team at SAM has been busy with a wide range of exciting projects — creating custom music and sound for advertising, sports, news, experiences, and lots more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately. TGL Golf Season 2 – Sonic Identity Founded by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership […]
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For over three decades, we’ve had the pleasure of crafting unforgettable sonic identities and custom music for many of the world’s top international brands, and we’re continuing to amp things up! From distinctive sonic identities for major news and television networks, to sonic logos for worldwide corporations and entertainment groups, to brand themes for global festivals, our creative team strives to emotionally connect audiences with brands across every platform. Take […]
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Our team at SAM has been busy with a wide range of exciting projects this year, creating custom music and sound for sports, news, and immersive experiences, plus offering fresh tracks from The Vault, our production music library. Here’s a rundown of what we’ve been up to lately. MLB All-Star Game – Image Engineering Image Engineering was asked to create an immersive, projection-mapped, pyrotechnic-filled tribute to Hank Aaron for the […]
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Our team at SAM has been busy with a wide range of exciting projects – custom music and sound for sports, news, experiential, augmented reality – as well as fresh music from our library, The Vault. Here’s a rundown of what we’ve been up to lately. TGL Golf – ESPN Stephen Arnold Music (SAM) created original music and sonic branding for TGL Golf presented by SoFi, the first-of-its-kind golf league […]
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