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What’s New From The World Leader in Sonic Branding

From New York to Doha, from Atlanta to Iraq… Our creative team at SAM has been working non-stop to help our diverse and amazing clients be heard and stand out from the crowd. Check out highlights from some of our recent Sonic Branding projects. CNN “New Day” CNN was looking to re-launch their “New Day” morning show with refreshed graphics and music. Our team at Stephen Arnold Music jumped at […]

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Stephen Arnold Music Creates Theme for CNN International’s New Africa-Centric News Show “One World with Zain Asher”

DALLAS—May 6, 2021— One World with Zain Asher, the new global news program on CNN International, features a spirited musical theme rooted in the diversity, vibrant cultures and promising future of Africa. Created by Stephen Arnold Music, the theme blends contemporary African rhythms and upbeat grooves to underscore the inclusive perspective of the show, which “captures the conversation beyond the headlines in the U.S., Asia and Europe and showcases stories […]

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NewsNation Anchors

Stephen Arnold Music scored big in 2020 for NewsNation, CNN, HLN, CNBC and others across the U.S. and the World

DALLAS—January 7, 2021— Stephen Arnold Music enjoyed a banner year in 2020, creating sonic branding and custom music for national and local clients across the United States and internationally. Highlights of the studio’s work included a complete branding package supporting the launch of NewsNation, a groundbreaking, 3-hour primetime newscast that debuted on Nexstar Media Group’s NewsNation in September.  The package included the show’s spirited main theme as well as thematically-related […]

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Las Vegas News Anchors at desk

Image is everything!

Winter’s on the way, but are you thinking about your station’s image? There will be some extra inventory available on your station next year, so it’s the perfect time to take a quick look at our latest image campaigns. Many viewers are now home all day… so it’s a unique opportunity to drive ratings with a fresh image marketing initiative!

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Stephen Arnold Music Celebrates Southern California’s Diversity in “Good Day L.A.” Theme

Sonic branding agency adds an infectious beat to the relaunch of the morning show as it welcomes veteran news anchor Michaela Pereira. DALLAS— Stephen Arnold Music evokes the spirit of Southern California in an uplifting new theme for KTTV Fox 11’s Good Day L.A. With its light, sparkling rhythm, the music is part of a complete relaunch of the popular morning show—coinciding with the addition of Michaela Pereira to its […]

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Stephen Arnold Music Creates Sonic Brand and Custom Music for WGN America’s “NewsNation”

Sonic Branding Agency’s custom music package supports the launch of cable network’s 3-hour, nightly newscast delivering national news – without the slant. DALLAS—September 01, 2020— NewsNation, the new, 3-hour primetime newscast airing on Nexstar Media Group’s WGN America cable network, will deliver news reporting that is fact-based, impactful, educational and unbiased. The most ambitious national newscast to appear in decades, NewsNation is based at WGN America’s Chicago headquarters and led […]

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What’s the Sound of Your Brand?

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also […]

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Sonic Branding Roundup

Sonic Branding Roundup 2020

At Stephen Arnold Music, we are committed to the power of sonic branding and have a specialized approach. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. The critical importance of sonic branding is now recognized across every industry. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: NBC/Golf […]

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Coffee percolating, alarm ringing, toast popping – New Morning Image!

Imagine your morning routine – what do you hear? Fresh coffee percolating, your alarm awakening you, crisp toast popping up? These sounds, and others, combine to create a familiar, comforting beat – the soundtrack of your morning routine. Stephen Arnold Music is excited to announce the release of “Morning Routine”, our new morning image campaign: a fully produced, cost-effective marketing package for morning promotions. It’s sure to make a fun, […]

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