Every destination has a distinct vibe, from the people and culture, to the food and entertainment, to the imagery, colors, and yes, even sounds. Stephen Arnold Music — friends call us ‘SAM’ — has been creating custom and production music for over 30 years. As the world leader in sonic branding, we’ve worked with destinations and tourism clients around the globe to ensure their advertising, social content, logos and more […]
Read More »
Our team at SAM has been busy this year with exciting projects for the Paris summer games, trending social media spots, experiential sound, news, trailer music and more. Hey, we’re even giving you a sneak peak at SAM’s new studio headquarters! Here’s a rundown of what we’ve been up to lately: Aiming for Gold Paris – CNN Worldwide For the 2024 Summer Games in Paris, CNN approached Stephen Arnold Music […]
Read More »
At SAM, we’ve been creating music for PBS stations since we got our start over 30 years ago, and we’re especially proud of the collaboration we have with WETA PBS. Last year, SAM’s audio identity for WETA was rated one of the fastest growing sonic brands in the country according to The SoundOut Index 2023 report — a leading authority in sonic brand testing. Their research shows that listeners, including […]
Read More »
It’s game time…are you ready? You bring the inspiration, and we’ll bring the punch and adrenaline to your sports coverage music needs. Do you have a new sports franchise this year? From custom music to custom lyrics to syndicated tracks – Stephen Arnold Music has everything you need to inject BIG energy into your sports packages. Get your game face on – with sports music from Stephen Arnold Music! Take […]
Read More »
Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for six awards at the 2024 MUSE Creative Awards in the categories of Audio, Experiential & Immersive, and Video. The MUSE Creative Awards is a prestigious international advertising awards platform, celebrating excellence and innovation for creative design, advertising, and digital media. The 2024 program attracted numerous high-profile creative agencies and brands vying for coveted recognition. Stephen Arnold […]
Read More »
Our team at SAM was busy in 2023 with exciting projects for sports, news, commercials, trailer music and more. Hey, we even created our own SAM hero video via generative AI! Here’s a rundown of some recent projects: What’s the Sound of Your Brand? – SAM Brand Video Last year we produced a new SAM creative reel combining sonic branding with AI-generated animation. Created in association with transmedia company Elevate […]
Read More »
BACARDÍ – Raising Spirits BACARDÍ was in search of a haunting musical score to support its national Halloween ad campaign, “Raising Spirits: Chapter 2, Blood Moon.” The SAM creative team selected a fitting track from The Vault production music library balancing a chilling vibe with the bold, iconic feel of the BACARDÍ brand.
Read More »
Our team at Stephen Arnold Music composed the original music for CNN’s new show King Charles, airing Wednesdays at 10pm ET, along with CNN’s new Saturday morning line-up: First of All with Victor Blackwell, The Chris Wallace Show, and The Amanpour Hour. We’re excited to share the new themes we created! CNN – King Charles King Charles, the weekly CNN Primetime show, features Gayle King and Charles Barkley in freewheeling […]
Read More »
DALLAS—(October 16, 2023)— Stephen Arnold Music, the world leader in sonic branding, created a new sonic identity for Riyadh Season, a months-long mega festival comprising cultural, arts, sports and entertainment events in Saudi Arabia. The studio delivered a complete sonic toolkit of thematically and emotionally consistent sounds and music evoking the spirit of Riyadh Season and designed to capture the imagination of a diverse global audience. Developed by Saudi Arabia’s […]
Read More »
Original song promotes annual fundraiser to provide shoes and more to low income students. DALLAS—September 11, 2023— Stephen Arnold Music recently teamed with KRQE on an inspirational original theme song for the Albuquerque television station’s KRQE Cares campaign. Making a Difference is being used in promos and other marketing media supporting the annual fundraiser, which provides shoes and more to local children from families experiencing financial hardship. The campaign runs […]
Read More »