What is Sonic Branding?
How a peacock gave birth to the first sonic brand. A true story. Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over ninety years ago, the National Broadcasting Company (NBC) — the network that years later would be canonized as the proud peacock — aired three distinctive chimes on radio for the very first time. Chimes that global marketing experts […]
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