Chad Cook, Author at Stephen Arnold Music

Stephen Arnold Music Creates Sonic Branding for Scripps Florida 24 Network

Continuing its work for The E.W. Scripps Company, the studio creates a sonic identity designed to win the hearts of viewers across one of the country’s most diverse states. DALLAS—September 21, 2021— Stephen Arnold Music tapped into the diversity, spirit and dynamism of the Sunshine State in creating sonic branding for Florida 24 Network, the newly-launched statewide news network from The E.W. Scripps Company. The studio delivered a flexible, multifaceted […]

Stephen Arnold Music scores big for NewsNation, CNN, HLN, CNBC and others across the U.S. and the World

DALLAS—2021— Stephen Arnold Music enjoyed a banner year in 2020, creating sonic branding and custom music for national and local clients across the United States and internationally. Highlights of the studio’s work included a complete branding package supporting the launch of NewsNation, a groundbreaking, 3-hour primetime newscast that debuted on Nexstar Media Group’s NewsNation in September. The package included the show’s spirited main theme as well as thematically-related cues for […]

What’s New From The World Leader in Sonic Branding

From New York to Doha, from Atlanta to Iraq… Our creative team at SAM has been working non-stop to help our diverse and amazing clients be heard and stand out from the crowd. Check out highlights from some of our recent Sonic Branding projects. CNN “New Day” CNN was looking to re-launch their “New Day” morning show with refreshed graphics and music. Our team at Stephen Arnold Music jumped at […]

KTNV Taps Stephen Arnold Music to Deliver a Message of Community and Hope

DALLAS—June 9, 2021— Scripps-owned Las Vegas television station KTNV is highlighting its connection to a community that has more to offer than its famous Strip through an inspiring, new theme created by Stephen Arnold Music. Titled Home Is Las Vegas, the song is an integral part of a rebranding campaign for the station’s award-winning evening news broadcast, Action News, and its mission to “provide news that matters to Nevadans with […]

Stephen Arnold Music Creates Theme for CNN International’s New Africa-Centric News Show “One World with Zain Asher”

DALLAS—May 6, 2021— One World with Zain Asher, the new global news program on CNN International, features a spirited musical theme rooted in the diversity, vibrant cultures and promising future of Africa. Created by Stephen Arnold Music, the theme blends contemporary African rhythms and upbeat grooves to underscore the inclusive perspective of the show, which “captures the conversation beyond the headlines in the U.S., Asia and Europe and showcases stories […]

Saluting Super Bowl’s Unsung Heroes

A critical factor in this year’s Super Bowl was the play of the Tampa Bay Buccaneers’ offensive line. They dominated Kansas City, limiting its defense to one sack and paved the way for the Buc’s running attack. While quarterback Tom Brady and his star backs and receivers got the headlines, the guys in the trenches were no less essential to the team’s win. This year’s crop of Super Bowl ads […]

Image is everything!

Winter’s on the way, but are you thinking about your station’s image? There will be some extra inventory available on your station next year, so it’s the perfect time to take a quick look at our latest image campaigns. Many viewers are now home all day… so it’s a unique opportunity to drive ratings with a fresh image marketing initiative!

Stephen Arnold Music Celebrates Southern California’s Diversity in “Good Day L.A.” Theme

Sonic branding agency adds an infectious beat to the relaunch of the morning show as it welcomes veteran news anchor Michaela Pereira. DALLAS— Stephen Arnold Music evokes the spirit of Southern California in an uplifting new theme for KTTV Fox 11’s Good Day L.A. With its light, sparkling rhythm, the music is part of a complete relaunch of the popular morning show—coinciding with the addition of Michaela Pereira to its […]

Stephen Arnold Music Creates Sonic Brand and Custom Music for WGN America’s “NewsNation”

Sonic Branding Agency’s custom music package supports the launch of cable network’s 3-hour, nightly newscast delivering national news – without the slant. DALLAS—September 01, 2020— NewsNation, the new, 3-hour primetime newscast airing on Nexstar Media Group’s WGN America cable network, will deliver news reporting that is fact-based, impactful, educational and unbiased. The most ambitious national newscast to appear in decades, NewsNation is based at WGN America’s Chicago headquarters and led […]

Music and Communications – Interview with Jesus Garcia

Article written by Jesus Parra from Tiburon Transmedia It’s no secret that music plays a crucial role in storytelling. Since the early days of cinema, music has been a pillar to convey emotions and give moving images their intended meaning. Nowadays, music and audio have taken a major role – albeit with less awareness among the general public – in shaping the storytelling experience and even in marketing of major […]

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