AI brings new depth and dimension to the sonic branding process, supporting everything from creative discovery to audio testing. At SAM, we incorporate these tools where it makes sense, while maintaining a musician-led creative approach. We actively research and experiment with emerging AI innovations, blending the speed of technology with human touch to create impactful audio.
Developing a sonic brand shouldn’t be guesswork. While intuition and feel are essential, creating and curating the best audio means understanding how well it suits your brand. Through our partnership with SoundOut — The World Leader in Sonic Testing — we utilize an AI-powered platform built on music psychology and consumer studies to align audio in minutes with your brand’s personality, values, and emotional goals. Together we define your sonic persona from over 300 attributes, and then test your musical concepts against them to identify tracks that deliver the strongest brand fit — enhancing subjective music decisions with informed creative direction.
See how your intended brand positioning compares to real audience perception – and how well your sound aligns with both.
Test any piece of audio against your core emotional attributes to determine which most strongly expresses your brand.
Map your brand personality across 300+ emotional attributes to define a clear emotional target for your audio.
Some of the ways in which SAM uses AI innovation to expand creative possibilities, streamline workflows, and enhance the value of our music.
Our creative team uses the latest AI platforms to inspire early-stage concepts and audio moodboards, accelerating creative exploration and enabling more time for production.
Where needed, our production team incorporates generative AI into voiceover and sound design work, expanding creative possibilities and speeding up turnaround.
AI allows for faster early-stage creative exploration and collaboration with clients, as well as the ability to audition musical variations before production.
AI enables real-time comparison of audio concepts with brand DNA and desired emotional attributes, helping ensure brand fit.
Insights, research, and perspectives on how AI is shaping sonic branding
In her article ChatGPT Needs More Cowbell (Source: The Atlantic) – Nancy Walecki describes the history of jingles and the influence that human creativity has on emotional response. The pie…
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AI is helping us reconnect with music, though not in the way you might think. It’s not the speed or pristine songwriting, composition, and production that’s redefining our relationship w…
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Earlier this year we put generative AI to the test to see if it could out-create a human composer when given specific musical briefs. The results (featured in Forbes) showed that while our h…
Read More »Your brand has a story. We’ll give it a sound. Our team specializes in creating powerful brand audio that’s instantly recognizable, emotionally resonant, and unforgettable. At SAM, we’ve helped thousands of companies across industries worldwide craft iconic sonic identities. Tell us about your project, and let’s make some music together.
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