It’s no longer effective to just depend on a logo or a graphic identity to solidly brand a product or service. Sound travels much faster than imagery to the brain, and is processed in the same structure where decisions are made. In fact, hearing a sound helps predict what we are going to see as a visual! “According to a report by Medical Daily, a new study from the Institute […]
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Teams With Renowned Design Firm Flint Skallen To Create New Show Themes And Promos Across CGTN’s Five Networks DALLAS — The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. Collaborating once again with design firm Flint Skallen, Stephen […]
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Our team at Stephen Arnold Music was thrilled to participate once again in the Scripps Howard Awards, one of the nation’s most prestigious journalism competitions, by providing all of the music supervision services utilizing our production library, The Vault. Many of our clients and friends in the industry are journalism and news media professionals, so our involvement in this event has been particularly meaningful. Held this past April 19, 2018 in […]
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The World Leader in Sonic Branding Innovates for Elite Content Creators Our custom music team at Stephen Arnold Music has had the privilege to work on some amazing projects over the last few months. The challenge of working with our clients to create distinctive and innovative sonic brands is our greatest passion. Here are some recent project highlights! CNN – Aiming for Gold: PyeongChang 2018 Music brings an inspirational lift […]
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The annual Promax Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry! If you are attending the conference, then save this date! Thursday night, June 22nd, it’s our 7th annual “After Hours SAM JAM,” featuring the sensational Byron Bordeaux. We’ll be jammin’ again at Elton John’s FIZZ Bar at Caesar’s Palace along with our many station […]
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There’s certainly no rest for the weary after two full, non-stop days in beautiful Santa Monica, CA! Now in its 3rd year, the Production Music Association (PMA) held its annual Production Music Conference featuring some of the most knowledgeable folks in the music industry.
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UPDATE: We have our winners! Watch, Then Enter to Win One of Three Stunning Guitars! We’ve NEVER done anything like this before! Here’s THREE chances to win a cool instrument, just by listening and commenting on our our brand-new multiplatform/social image package: “Everywhere I Go.” First prize: Get your inner rockabilly on with this spectacular orange Gretsch 5420 Electromatic guitar. Next up: A stunning Martin Koa Wood Acoustic/Electric guitar. Amaze […]
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People sometimes refer to Stephen Arnold Music (SAM) as the most-heard, least-known composers in America; a small company doing big things; The World Leader in Sonic Branding; etc.
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The summer is definitely heating up here in Texas, so naturally we’re sending anyone that can go to this year’s Promax events: PromaxBDA in New York City and, of course, our annual pilgrimage to Las Vegas for Station Summit! If you get a chance to attend either event, you’ve got to check out our “Guitar Gods” and “Yeah, Yeah, Yeah” (Beatles) guitar displays – and be sure to drop your […]
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I remember back in the summer of 2011 getting a call from Texas photographer Chris Fritchie. “I have this idea,” began our phone conversation, “May I borrow a couple of your favorite guitars for a few days? . . . Trust me,” he said. Chris has a passion for music – especially guitars – and what he always loved about talking “guitars” with me was that it was never about […]
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