News & Press

SAM Drives Sonic Branding for CNN, Altitude Sports, Sri Lanka’s Ada Derana, and More

The World Leader in Sonic Branding Innovates for Elite Content Creators Our custom music team at Stephen Arnold Music has had the privilege to work on some amazing projects over the last few months. The challenge of working with our clients to create distinctive and innovative sonic brands is our greatest passion. Here are some recent project highlights! CNN – Aiming for Gold: PyeongChang 2018 Music brings an inspirational lift […]

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How to Take “Waking Up My Day” to a NEW Level!

The promo geniuses at WJLA in Washington D.C., Stan Melton and Bonnie Wood, needed a sure-fire idea to promote ABC’s “American Idol,” premiering on their station this fall. And sitting on their desks were some valuable “front of the line” passes from the network to use at an upcoming local audition for the show. It made sense to them to conduct some sort of singing contest to win these tickets, […]

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SAM JAM 2017

Station Summit 2017 – SAM JAM and NewsReady Guitars!

The annual Promax Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry! If you are attending the conference, then save this date! Thursday night, June 22nd, it’s our 7th annual “After Hours SAM JAM,” featuring the sensational Byron Bordeaux. We’ll be jammin’ again at Elton John’s FIZZ Bar at Caesar’s Palace along with our many station […]

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PMA Show 2016

Production Music Conference 2016 & Mark Awards

There’s certainly no rest for the weary after two full, non-stop days in beautiful Santa Monica, CA! Now in its 3rd year, the Production Music Association (PMA) held its annual Production Music Conference featuring some of the most knowledgeable folks in the music industry.

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EIG Giveaway

Everywhere I Go – Mega Guitar (and Uke) Giveaway!

UPDATE: We have our winners! Watch, Then Enter to Win One of Three Stunning Guitars! We’ve NEVER done anything like this before! Here’s THREE chances to win a cool instrument, just by listening and commenting on our our brand-new multiplatform/social image package: “Everywhere I Go.” First prize: Get your inner rockabilly on with this spectacular orange Gretsch 5420 Electromatic guitar. Next up: A stunning Martin Koa Wood Acoustic/Electric guitar. Amaze […]

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Favorite Guitars

“Why in the world would you want to give away your own guitars?”

The summer is definitely heating up here in Texas, so naturally we’re sending anyone that can go to this year’s Promax events: PromaxBDA in New York City and, of course, our annual pilgrimage to Las Vegas for Station Summit! If you get a chance to attend either event, you’ve got to check out our “Guitar Gods” and “Yeah, Yeah, Yeah” (Beatles) guitar displays – and be sure to drop your […]

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Can I Borrow Your Favorite Guitar

“Can I borrow a couple of your favorite guitars for a few days?”

I remember back in the summer of 2011 getting a call from Texas photographer Chris Fritchie. “I have this idea,” began our phone conversation, “May I borrow a couple of your favorite guitars for a few days? . . . Trust me,” he said. Chris has a passion for music – especially guitars – and what he always loved about talking “guitars” with me was that it was never about […]

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One Liberty Ob Deck

It’s VIEW-tiful up here…

How Killer Marketing, Great Music, and the Best in the Business Launched a Top Tourist Attraction in the City of Brotherly Love Well, as our company President Stephen wrote in our last post – it was a great a 2015! And featured in our greatest hits was a project I got to know VERY well… Let me take you back a bit. The year was 2014, and we were called […]

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2015 – Is it Over Yet?

Whew! 2015 was the hottest year on record. And things really heated up as well for all of us here at Stephen Arnold Music with new, exciting musical branding projects for some top corporations, news and sports networks and live attractions. Successful branding is all about making emotional connections. Music is the fastest way to evoke an emotional response, and the most efficient way for a brand to associate itself […]

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