Clients keep telling me about the new newscasts they’re launching and so, anecdotally, I know local news is doing well. But last week, Stephen forwarded to me a recent study from the Pew Research Center. Their research concluded that local television’s average viewership grew in 2014. And those gains were predominately made in nontraditional timeslots – namely the very early, midday, and 7pm. Although these newscasts still account for a […]
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What a long strange trip it’s been. As you can guess from my last name, I’ve been around Stephen Arnold Music for quite a long time. I’ve often mused that it was quite an eye-opening discovery, around age 8 or 9, to find out that EVERYONE didn’t have a recording studio. While the business has changed from its humble origins as Stephen Arnold Productions, one thing has remained the same: […]
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We’ve had quite an eventful year here at SAM – which we’ll no doubt touch on very soon, so check back here in the coming weeks! But in a year where we saw one of our largest rebranding projects EVER in CCTV International, we just had to get out to Promax Asia, held this year in Singapore! Stephen Arnold Music was pleased to be a sponsor this year, and if […]
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Working for The World Leader in Sonic Branding™ means I’m well versed in the Pavlovian effect music has on the human brain. Which is a fancy way of saying that as a mega sports fan, I know that when I hear this: …I’m ready for some Football! That, of course, is Sonic Branding: Being able to identify something – anything – based only on the music or notes associated […]
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Coming from a country where oil refineries are the bread and butter of life, you wouldn’t be surprised to know that a music career doesn’t sound too appealing to the ears of some parents where I grew up. That was kind of my case. I was born and raised in a little town in the north part of Venezuela, on a little peninsula called Paraguana. There are three things you […]
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We’ve been making music for a long time. And we’ve been lucky enough to produce branded music packages for some of the largest networks in the world. When we produce a volume of production music for our production music collection, The Vault, our same standards carry over into every step along the way. Accomplishing that, of course, is easier said than done. So you want to produce a volume of […]
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Sometimes being the “new kid on the block” has its perks! Especially when it means joining the Stephen Arnold Music team just in time for their Promax conferences in NYC and Las Vegas! PromaxDBA: The Conference in New York was the beginning of a whole new world for me. So much to soak up, in so little time! Amidst all the hustle and meeting new clients, I was able to […]
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Happy Monday everyone! It’s another gorgeous Spring day here in New York and, after lounging in Central Park most of the weekend, I’m so thankful that I won’t have to leave the city for this year’s PromaxDBA: The Conference! Stephen, Chad, and Lyndsey will all be joining me in NYC for the June 10-12th conference. I moseyed over to the Hilton Midtown last week to check out the venue, and I […]
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Very happy to announce the winner of our Dean Resonator giveaway, which we drew for today! Congrats to Dave Shelly of KFSM-TV in Fort Smith! Thanks to everyone for all of your great comments and feedback on Canvas, This Is The Place, All About Early and iNergy! And definitely stay tuned for information on our next drawing. Until next time!!
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Releasing an awesome ad-friendly catalog makes you want to… jump! jump! no, wait……give away some headphones! You’ll need some of these trendy LSTN headphones while you’re listening to Song Zu’s The :30 Spot – Music for Advertising. Even Dave Grohl loves em and heck, he’s probably listening to Song Zu….. Stay tuned as this is the first of a 10+ volume collection and don’t forget to click in to win! Drawing […]
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