Our team at SAM has been busy with some exciting projects this year – creating custom sports anthems, experiential sound, and sonic branding for World Cup and CNN’s The Fourth in America events. World Cup 2026 – 30 Rock Fan Village When it comes to sports, it doesn’t get any bigger than the World Cup. SAM partnered with Quince Imaging to deliver immersive sound design for an 850-foot projection on […]
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We’re living in an experiential time where brands are increasingly defined by immersive interactions and real world experiences. More than ever before it’s about being in the moment – or often creating the moment – with your audience. From live events to fan experiences, activations, sponsorships, and more, brands are finding unique ways to engage through moment branding – and as always, sound plays a pivotal role. Key moments like […]
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When CNN set out to reimagine its Fourth of July coverage for the country’s 250th birthday, the network didn’t just need a new look. It needed a new sound. That’s where Stephen Arnold Music (SAM) came in, composing a full custom music package to underscore CNN’s multi-day Celebrating 250 broadcast events, working in step with an all-new graphics package to give the network’s biggest summer programming event a fresh identity. […]
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