It’s not just music they’re playing on those Super Bowl ads – the smart sponsors are applying Sonic Branding. Sonic Branding done right reinforces memory recall and the message, and connects products and services with emotions. Combine story, visuals, and sound in an appealing alchemy – especially during the Super Bowl – and you’ve got a spot that everyone will be talking about at the water cooler for weeks. Later […]
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UPDATE: We have our winner!! It’s time once again to give away one of Stephen’s guitars. We’re doing something a little different this time, though. The winner gets to pick their guitar from these three great axes. Fender Squire Telecaster – Brown … Fender Telecaster – Sunburst … Fender Squire Vintage Modified Mustang – Red The rules are simple: Leave a comment below, telling us what you think of the […]
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Sonic Branding Leaders Update Their Long-Running Show Package with Dubstep, Dance, and Indie Rock-Style Arrangements Updating one of the top daily entertainment shows on TV can be a daunting challenge. HLN’s long-running program “Showbiz Tonight” stayed with the sonic branding of Stephen Arnold Music for their makeover, turning once again to the original music creators that helped launch the show in 2005. The composers at Stephen Arnold Music wrote five […]
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Happy New Years everyone. Wow, 2012 just blew on by over here at Stephen Arnold Music and we are ready to rock n’ roll once again in 2013. We have another exciting year of Sonic Branding and News Music mapped out ahead of us and it’s all because of you guys — the best clients ever (you know who you are). We look forward to our continued creative collaborations and […]
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You too could be like our friend Kathy from FX Design Group. If you would like one of our new S.A.M. I AM vinyl LP’s (for free and in 3D!) just click on the email link below to send us your request: sam@stephenarnoldmusic.com Thanks Kathy for the awesome photo!
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Update: We Have Our Winner!! Check out our new “iNERGY” and “This Is The Place” news branding packages for a chance to win this guitar! Enter a comment below for your chance to win this Fender “Road-Worn” 60’s Telecaster used to create “iNERGY” and “This Is The Place”. Drawing to be held Friday, October 19th, 2012 Click here for contest rules and eligibility requirements Good luck!
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Stephen Arnold, the big guy over here at Stephen Arnold Music, was recently profiled in the summer edition of “Dallas Hotel Magazine”. This in-depth article covers Stephen’s roots, his thoughts on Sonic Branding and why it is so important, the reason for writing his book “A Story of Six Strings”, technology, connectivity and life today at SAM! Just click the link below to download a PDF of the article: Stephen […]
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The highly anticipated launch of AXS TV and the channel’s new brand identity focuses on live entertainment and lifestyle programming. Weaving together sound design, live instruments and modern rhythms, the Channel ID and Promo music pieces were created to capture the anticipation and atmosphere that comes from being front and center at a live event. AXS TV is committed to presenting the best of pop culture. We knew that called […]
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Sonic Branding Experts Compose Evocative Soundtrack to Match the Global Leadership of Network’s Sports Coverage DALLAS, April 24, 2012 | SHOOT Publicity Wire | — Viewers who tune into CNN International’s long-running show, “World Sport,” see sports news unfolding on a global scale, with breaking information on soccer, golf, tennis, motorsports, the Olympics, and more. Sonic branding experts Stephen Arnold Music composed the enduring new theme and music package for […]
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Stephen Arnold Music Creates Sonic Brand for China Central Television America Launch Mainland China’s Predominant Network Debuts US Programming from Washington, DC Studios with Custom Music from Sonic Branding Experts —– DALLAS, TX – With the launch of China Central Television America (CCTVA), the network has expanded the presence of mainland China’s predominant television outlet – with 42 channels reaching some 1.2 billion people — into the U.S. market for […]
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