SAM Studios
Welcome to the home of SAM. Built from the ground up in the historic McKinney Cotton Mill, our 5,500 sq ft creative space features a custom live room, state-of-the-art control room, edit suites with immersive audio, and much more!
Innovation In Production
Cutting-Edge Studios
SAM’s creative, production, and recording studio features state-of-the-art design and recording equipment to tackle everything from intimate sessions to fully immersive projects. With an 800 sq ft live recording room, SAM can accommodate very large recording sessions.
Hands-On
Wherever possible SAM seeks to incorporate local musicians and regional instruments into our sonic solutions. Human elements — such as fingers on strings and hand percussion — elevate the emotional appeal and success of our projects in a way that synthesized music alone cannot.
Progressive Tech
Our composers and engineers use the latest recording platforms and plug-in libraries which we blend with live recordings to give compositions a progressive feel, while maintaining warmth and depth.
World-Class
Our creative team features world-class composers, engineers, and sound designers with experience that seamlessly blends creative and technical execution to address our client’s unique audio needs.
Generative AI
AI can’t replace humans when it comes to emotional expression, but using it as a tool for inspiration while paired with sonic attribute testing opens up a world of possibilities. SAM is at the forefront of Gen AI research as it relates to music and brands.
Data-Driven
The creative process can be very subjective. To keep our sonic solutions on point and guide decision making for our clients, SAM relies on proven research and data techniques, such as audience perception testing and sonic attribute testing.
