How Killer Marketing, Great Music, and the Best in the Business Launched a Top Tourist Attraction in the City of Brotherly Love Well, as our company President Stephen wrote in our last post – it was a great a 2015! And featured in our greatest hits was a project I got to know VERY well… Let me take you back a bit. The year was 2014, and we were called […]
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Whew! 2015 was the hottest year on record. And things really heated up as well for all of us here at Stephen Arnold Music with new, exciting musical branding projects for some top corporations, news and sports networks and live attractions. Successful branding is all about making emotional connections. Music is the fastest way to evoke an emotional response, and the most efficient way for a brand to associate itself […]
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We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]
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Season’s Greetings Everyone, We’re back again this Holiday Season hoping to make our industry aware of this great organization, Little Kids Rock™. Little Kids Rock™ provides free music lessons and instruments to underserved public school kids around the country. In the last three years, through the purchase of our CD by our peers in the broadcast industry, we have been able to put 100+ brand new acoustic guitars into the […]
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We’re very proud of our international work for networks like Al Jazeera (Qatar), Alhurra (Middle East), India TV, GSP Sports (Romania), TRK (Norway), TRT1 (Turkey) … it’s a pretty long list! A decade ago, we delivered music via FedEx – now we can FTP our latest mixes instantaneously. But in either case, we’re usually tracking and mixing in our Texas studio while our clients are a VERY long way away. […]
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We want to thank everyone for participating in our Name That News Package Giveaway. As you know, everyone who participated was entered to win a 2000 Fender Artist Series Stevie Ray Vaughan Stratocaster. We’ve drawn our winner, so congrats to Greg Suchanek from WHAG-TV! We also now have a killer name for our latest news music package. We got a ton of great suggestions and found the perfect fit: Guardian! […]
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UPDATE: And The Winner Is … Hey, you. Wanna win a guitar? We’ve got two chances for you to win! Straight from Stephen’s collection – a 15 year old, slightly abused 2000 Fender Artist Series Stevie Ray Vaughan Stratocaster could be all yours. To enter, just listen to the demo of our latest news music package, then leave a comment below suggesting a name for the package (serious suggestions only, […]
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It’s that time of year, and International Strange Music Day is once again upon us — can you believe it’s already been a year?? Okay, okay … none of us have actually ever heard of this holiday, but when it came across the calendar, I just had to have a little fun with it. So what actually qualifies as “strange music”? Well that, of course, depends on your definition of […]
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We here at SAM can’t resist having fun with music – in all its forms. Now we’re doing it again with the latest in our series of limited edition vinyl releases. Behold our latest creation, “What’s Printed Where.” What’s the deal? Well, take a clear vinyl record that you can see through. Next, slip it into a transparent sleeve with a yellow image, then slide that sleeve into an […]
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We’re excited to announce our guitar giveaway for Texas Association of Broadcasters 2015: A Road Worn Fender Stratocaster signed by Tom Petty! The Tom Petty six-string will be part of our “Guitar Legends” exhibit on display at the Stephen Arnold Music kiosk throughout TAB2015. Joining Petty’s axe will be a signed B.B. King “Lucille” Gibson, an exact replica of Stevie Ray Vaughan’s Fender Stratocaster, and a historic 1927 Gibson L-1 […]
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