Clients keep telling me about the new newscasts they’re launching and so, anecdotally, I know local news is doing well. But last week, Stephen forwarded to me a recent study from the Pew Research Center. Their research concluded that local television’s average viewership grew in 2014. And those gains were predominately made in nontraditional timeslots – namely the very early, midday, and 7pm. Although these newscasts still account for a […]
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Well, that’s another pair of Promax conferences wrapped up and in the vault (no, not that Vault). It was great getting to see everyone in Los Angeles and Las Vegas this year! Normally, we’d be congratulating our two guitar winners, but this year we think Stephen may’ve been affected by that 115º Vegas summer heat, because he decided to give away six (6!) extra guitars in Vegas! So first off, […]
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We’re excited to announce our annual guitar giveaway for Promax Station Summit: Straight from Stephen’s collection, a Gibson Les Paul signed by the late jazz guitarist and electronics inventor Les Paul! The autographed Gibson Les Paul six-string will be part of our “Guitar Legends” exhibit on display at the Stephen Arnold Music kiosk throughout Station Summit at The Mirage in Las Vegas. Joining the Les Paul will be a signed […]
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The annual Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry! If you are attending the conference at The Mirage in Las Vegas, then stop by our special Promax guitar display — you’ll see some amazing legendary guitars from Stephen’s personal collection that are featured in his book, A Story […]
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What a long strange trip it’s been. As you can guess from my last name, I’ve been around Stephen Arnold Music for quite a long time. I’ve often mused that it was quite an eye-opening discovery, around age 8 or 9, to find out that EVERYONE didn’t have a recording studio. While the business has changed from its humble origins as Stephen Arnold Productions, one thing has remained the same: […]
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A generation ago, the music listening experience was just that: an experience. Having returned from the record store, the eager listener – usually in the company of like-minded friends – would peel the shrinkwrap from the rather large cardboard sleeve and remove the inner, thinner paper sleeve to reveal the all-important vinyl record that awaited inside. After placing the fragile disc carefully on the turntable, the stylus would be lowered […]
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We are excited to announce the release of “Waking Up My Day”, our new morning show image campaign: a fully produced, cost-effective marketing package for morning promotions sure to make an emotional connection with viewers.
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Tinley and I are back in the office today after having a great trip to DC this week for the RTDNF First Amendment Awards. Stephen Arnold Music was the entertainment sponsor (very fitting!) for the 25th annual event honoring individuals and organizations for their work on behalf of First Amendment freedom. SAM also provided special silver pens for all attendees, commemorating the 25th year of this amazing event. Some of […]
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The Leaders in Sonic Branding Have Momentum Heading into 2015 with Diversifying Portfolio, Plus Successful Launch of Sam2 Media Artists DALLAS – January 20, 2015: Stephen Arnold Music (www.stephenarnoldmusic.com) comes into 2015 with plenty of momentum, following a prolific year packed with high-profile projects and successful new business initiatives. “The media and brand universe is evolving faster than ever,” says Stephen Arnold, President of Stephen Arnold Music. “Important developments in […]
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Season’s Greetings Everyone, We’re back again this Holiday Season hoping to make our industry aware of this great organization, Little Kids Rock™. Little Kids Rock™ provides free music lessons and instruments to underserved public school kids around the country. Last year we were able to put 60 brand new acoustic guitars into the hands of children by raising over $3000 selling our Christmas CD, The Six Strings Of Christmas, which features […]
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