Few can deny that music is an indelible part in their lives. But how does that happen? When does it start? And why is it so persistent and pervasive? Many say we were first exposed to music through our mother’s womb, but I can’t say that Patty Page and Perry Como made much of an impression on me as a child! But it certainly starts penetrating our brains at an […]
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There’s just something so lost in today’s working world. With all the newest technology, our tablets and smartphones are the way we communicate. What ever happened to the good ol’ fashioned, face-to-face conversation … you know, with eye contact and actually having to use your voice to talk (and ears to listen)? Or heaven forbid the phone call? It seems having to have a two-way conversation is just so “old […]
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This past Sunday was officially the return of America’s pastime, Opening Day for Major League Baseball – a time to escape our busy lives and enjoy nine innings of a game full of tradition. Baseball is not only big in America. I came from Venezuela, and baseball is “the sport” everybody follows. I have been playing baseball since I learned how to walk, from little league until college. One of […]
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“We’re turning into our very own Comic-Con!” Those were the words of Coheed and Cambria front man Claudio Sanchez as he pulled back his massive coiffe to welcome the capacity crowd and its many costumed attendees. You see, Coheed fans don’t simply ignore the “never wear the shirt of the band you’re there to see” rule; they break it to a whole new level! The only people in the audience […]
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The comments are in, the drawing is done, and we have a winner in our CBS Local Guitar Giveaway! Congratulations to Jerry Bever from KTVA. This beautiful 60th Anniversary Fender Stratocaster is all yours!
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Hey Clients & Friends! Happy Tuesday! I know many of you spend your days looking for new ways to promote your station, network, show or product. So the next time you need to produce a promo, try a different creative approach: login to your music library FIRST. That might sound completely backwards, but music is actually your most effective tool to evoke an emotional response. Login to a great production […]
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Update: We have our winner! Enter to win this Fender 60th Anniversary Stratocaster! 60th Anniversary Fender Stratocaster Imagine this exquisite Fender Stratocaster electric guitar – in YOUR hands! It’s easy … just take a listen to our new “CBS Local” news and branding music package from Stephen Arnold Music, and leave a comment below to enter* for your chance to win this spectacular axe!! Drawing to be held on Friday, […]
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Election season is upon us once again, and it’s shaping up to be a doozy! Between the caucuses and primaries – not to mention the late-night Twitter wars amongst the candidates – there’s a lot going on and a lot to cover. That’s why we’re so excited to announce our latest offering: Decision 2016. This market exclusive music package includes four sonically-branded themes for promo and in-show use, as well […]
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How Killer Marketing, Great Music, and the Best in the Business Launched a Top Tourist Attraction in the City of Brotherly Love Well, as our company President Stephen wrote in our last post – it was a great a 2015! And featured in our greatest hits was a project I got to know VERY well… Let me take you back a bit. The year was 2014, and we were called […]
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Whew! 2015 was the hottest year on record. And things really heated up as well for all of us here at Stephen Arnold Music with new, exciting musical branding projects for some top corporations, news and sports networks and live attractions. Successful branding is all about making emotional connections. Music is the fastest way to evoke an emotional response, and the most efficient way for a brand to associate itself […]
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