News & Press

Get READY for a Guitar Giveaway

UPDATE: We have our winners!

Are you ready for “READY“? It’s Stephen Arnold Music’s newest and biggest multi-platform image campaign ever! It reflects how viewers feel when your station gets them ready for their morning, ready for the weather…ready for anything. It’s essentially what your local news does – prepare your viewers for what lies ahead in their lives. And this is a big package, with two separate songs, embedded video, and a total of six different lyric packages with local lyric customization options.

To celebrate this launch of “READY“, we’re giving away THREE guitars, reflecting the three themes of the campaign:

Morning Ready – Sunburst Vintage Epiphone Les Paul Standard Pro

Weather ReadyWeatherproof Martin Compressed Laminate (HPL) Acoustic Electric Cutaway

Always ReadyCollapsible Travel Guitar, Journey Overhead Model OF420

These are three really cool rigs, just waiting for you to own one and play!

To enter, just listen to this new multi-platform image audio/video package “READY”, and leave your comment below. How’s that for easy? We’ll print out all entries, choose three names from our infamous fishbowl, and send each of the winners one of these beautiful “READY” guitars. C’mon! Get ready to win a guitar just for watching and listening to “READY“, the newest image campaign from Stephen Arnold Music, the World Leader in Sonic Branding!



Drawing to be held on Wednesday, August 30, 2017 at 3pm CT.  Click here for complete rules and regulations »

Good luck and thanks for listening to “READY“!

  1. Kevin Wuzzardo says:

    I like the upbeat tone of these. Very strong and memorable.

  2. Gary Wolverton says:

    Another nice package ready to customize. All are strong. The morning version is my favorite. It gets people moving and hits on the benefits of why to watch mornings.

  3. Mike Cunningham says:

    Love the energy & drive. Very fresh & contemporary.

  4. Sam Day says:

    Very nice.

  5. Pete George says:

    Nice upbeat campaign with attractive images.

  6. Jeff Laundergan says:

    I really like the new “Ready” campaign. Positive, upbeat. Clear message.

  7. Cassie Busdeker says:

    I Love it!!!!I think this would work great in my market.

  8. Eric Wotila says:

    Sounds awesome!

  9. David Reeve says:

    Great! It’s a perfect fit for our branding.

  10. Scott Warder says:

    Nicely done!

  11. Roger Smith says:

    Super package. Love it!

  12. Cory Bayle says:

    I’m READY to put this on my air today!

  13. Drew Bush says:

    I dig it!

  14. Patricia McRae says:

    Snappy, lively and now stuck in my head! Effective.

  15. Eric Hultz says:

    Nice! The first one is my favorite.

  16. Jet Townsend says:

    Morning Ready?? After Listening to that I’m “All Day Ready” and ready to take on the day!!!
    Very Uplifting song!!

  17. Brian Bledsoe says:

    Thanks, now I’ll have this song stuck in my head for the rest of the day… not a bad thing! 😉

  18. Dave Medley says:

    Great image music from the experts at Stephen Arnold Music!

  19. Paul Farmer says:

    Ready to win! Nice tune.

  20. Don Richards says:

    I liked these so much I grabbed my Taylor off the wall and played along. I wanted to play along with an electric but alas…I don’t own one. Had to sell it to feed my dog. Ok, that part’s not true but the rest is.

  21. Chris Pruitt says:

    Very catchy tune and chorus

  22. Jim Bernhardt says:

    Nice, I’m always ready to listen to a great campaign.

  23. Tamy Wagner says:

    Anything that will give an edge to break through, grab attention and support brand recall is vital. SAM, you did it again. Nice work!

  24. Jill Olsen says:

    I love the WCCO spot! Very talented team over there and great use of the music.

  25. James Bartone says:

    Catchy tune and great energy.

  26. Terry Kowalski says:

    SAM – the masters of sonic branding – hit a home run with this campaign. I’d be proud to have the “Get Ready” image campaign in my market.

  27. David Shearer says:

    You’ve done it, again.

  28. Sean Trcalek says:

    Great energy – the Morning versions are my favorite! I’m dying to get more SA product on our air – maybe 2018!

  29. Eric Blackstock says:

    Both of these are great, but Song #2 may be my personal favorite of the two options. Great work!

  30. Tim Sturgess says:

    Stephen- I’m “Ready” to finally win one of your guitars!!! Keep providing us great music.

  31. Tom Hebel says:

    Nice package…..wait that doesn’t sound right.

  32. Larry Doyle says:

    This is the best one yet! Nice job!

  33. Jim Hays says:


  34. Eric Holbrook says:

    sometimes a little tough to hear the lyrics…good vibe

  35. Brad Klukow says:

    Love it! You nailed it again SAM. This will go over Great!! It makes you want to sing along with it. Well done. Keep up the good work!

  36. Travis Dent says:

    I love these. Great job!

  37. Michael Turner says:

    Another tremendous campaign from SAM! And yes…I’m READY!!

  38. Dan Coyle says:

    Nicely done! Love that you’ve produced three distinct messages here…a true campaign with legs. Top notch musicianship and performances, as always. Very viewer-centric yet highlights the station…nice work Stephen and team!

  39. Greg Suchanek says:

    Very Nice, Indeed/ Good Peppy/ Up-Feeling & Comfortable Listening Experience- You Soft Rock! Thanks-

  40. Rick Snyder says:

    Nice work!

  41. Kurt Lahrman says:

    Fun. That will be stuck in my head for a while… but that is exactly the point. Right? Well done.

  42. Coby Cooper says:

    Great sound and lots of energy! Well done!

  43. Heather S. Delphin says:

    Well played… You truly understand local news. Your creative is such an asset to your stations. Mahalo,

  44. amanda molina says:

    Sound great!

  45. Karen Yarbrough says:

    I’m ALWAYS ready for jingle packages from SAM!!!! <3

  46. Dave Rawson says:

    Catchy and memorable. I’m READY.

  47. Chad Larsen says:

    Nice looking campaign! I like version #1 the best.

  48. Randy Stone says:

    Top notch…relevant…viewer involved.
    Great Stuff!

  49. Kyle Brinkman says:

    Number 2 is my fav

  50. Brandon McElroy says:

    Great package. Sounds great! Great potential to expand this spot into a brand.

  51. Robyn Keeney says:

    Nicely done! I’d give the slight edge to the female vocalist. Nice images too.

  52. Pablo Alfaro says:

    Me encanta! Love it! Makes me feel ready!

  53. Allan Snyder says:

    Sounds great!

  54. Heather O'Hara says:

    super bright and fresh. I think I prefer 1, but both sound great!

  55. Jeff Winget says:

    I’m ready! Incredible and relevant music as always from Stephen Arnold. We have a customized package of ‘Everywhere I Go’ and love it.

  56. Mike Raite says:

    More great music to help take my promos/commercials to the next level!!!!!

  57. Wes Pollard says:

    Nice! I like both…the second one a little more.

  58. JessicaGrace De Vries says:

    Love it!! I love Wake Up My Day as well! You guys rock!

  59. Steve Denari KATU says:

    Sounds Great!

  60. Steve Tubbs says:

    Another hit! And some more awesome visuals that make me feel inferior as a producer. Great job all around!

  61. Roger Ingram says:

    This sounds like a fun idea. Nice work.

  62. Eric Hultz says:

    Fantastic! Perfect fit for a morning show.

  63. Kellen Dargle says:

    Awesome, as always!

  64. Dan Schillinger says:

    Cool sing. Great message. And bonus points for using the Vikings stadium in the ‘CCO spot!

  65. sue dobmeier says:

    Love the new songs, Everywhere I go has worked great for us, I’m sure this will be a great campaign as well!

  66. John Rice says:

    Nice work.

    Another in a great line of efforts.

    For what it’s worth…we’re still very please with the Everywhere campaign. We held it for a later launch this summer. We’re loving it.

    I do like the “Ready” female sing better…

    • Tinley Bone says:

      Thanks, John!! We all LOVE what you guys have done with the Everywhere I Go campaign! Awesome spots 🙂

  67. Steve Poitras says:

    Great stuff. Can’t wait to put in motion.

  68. Deidre Pyron says:

    Wish I had room for this campaign, but the other two we bought from SAM are working too well!! Another great catchy campaign!

  69. Shannon Isbell says:

    Love the energy

  70. David says:

    Again nicely done! Love the vibe and it is a perfect fit for morning show trying to be different. Kudos!

  71. Dean Poor says:

    Wow- not a fan of most jingles but damn, these WORK! Prefer #2….poppy, catchy as hell! Good job SAM!

  72. Chris Best says:

    I like the concept of getting ready…love the image that matches of the guy on the motorcycle checking the app…looks like my life.

  73. Melissa Stoner says:

    Great energy! I prefer the male track. What’s this I hear about Weather Ready? That’s intriguing…

  74. Wade Capps says:

    Fantastic! I’m ready for READY!

  75. Chris Best says:

    Nice work…

  76. Chris Watson says:

    Here at WITN this campaign has gone over like gangbusters. We have produced a version of Weather Ready and Morning Ready, we customized each one with our talent and recognizable market images. We have also had several request from viewers about the songs, what they are and how they can get them. We appreciate the compliments but we are going to keep the songs for ourselves, until the contract is up. Ha Ha

  77. Taraielle says:

    [As a non-morning person] I appreciate a team with energy! Very nice job on the packages (I am partial to #2).

  78. Mike Hanger says:

    So the problem is…

    We have a customized version of “Waking Up My Day” that we love. So I am not supposed to like another. Not yet anyway. Now I feel guilty, like I am cheating on a girlfriend. Morning Ready is awesome and this is a great campaign. The Stephen Arnold Team knocks it out of the park once again.

    The team also has the best reps of any business out there @NoelleAlanis.

    Keep it up guys!!!

  79. Eric VanWinkle says:

    Another solid offering from SAM. I prefer song 1.

  80. Jonathan Shannon says:

    I love this new campaign! The perfect sound for embracing the new day!