The Science of Sound By Dr. Sol Marghzar AuD, CCCA, Director of Audiology, Stephen Arnold Music If you’re of a certain age and hear the opening chords to Lalo Shifren’s theme from Mission: Impossible, you probably recognize it immediately. You may even remember your favorite members of the cast. But something else is also happening, because hormones are being secreted in your body—triggering a sense of danger. Our ears direct […]
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Continuing its work for The E.W. Scripps Company, the studio creates a sonic identity designed to win the hearts of viewers across one of the country’s most diverse states. DALLAS—September 21, 2021— Stephen Arnold Music tapped into the diversity, spirit and dynamism of the Sunshine State in creating sonic branding for Florida 24 Network, the newly-launched statewide news network from The E.W. Scripps Company. The studio delivered a flexible, multifaceted […]
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DALLAS—2021— Stephen Arnold Music enjoyed a banner year in 2020, creating sonic branding and custom music for national and local clients across the United States and internationally. Highlights of the studio’s work included a complete branding package supporting the launch of NewsNation, a groundbreaking, 3-hour primetime newscast that debuted on Nexstar Media Group’s NewsNation in September. The package included the show’s spirited main theme as well as thematically-related cues for […]
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DALLAS—June 9, 2021— Scripps-owned Las Vegas television station KTNV is highlighting its connection to a community that has more to offer than its famous Strip through an inspiring, new theme created by Stephen Arnold Music. Titled Home Is Las Vegas, the song is an integral part of a rebranding campaign for the station’s award-winning evening news broadcast, Action News, and its mission to “provide news that matters to Nevadans with […]
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DALLAS — Stephen Arnold Music enjoyed another strong showing at NewcastStudio’s annual Broadcast Production Awards, tallying six wins including Best Overall Use of Music. That high honor was awarded for an expansive sonic branding package for the Qatari station, 37 TV. Also winning awards was the studio’s work for CNBC, KTNV Las Vegas and CGTN International. The Vault, Stephen Arnold Music’s premium production music library, was also honored with two […]
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Sonic Branding Agency’s custom music package supports the launch of cable network’s 3-hour, nightly newscast delivering national news – without the slant. DALLAS—September 01, 2020— NewsNation, the new, 3-hour primetime newscast airing on Nexstar Media Group’s WGN America cable network, will deliver news reporting that is fact-based, impactful, educational and unbiased. The most ambitious national newscast to appear in decades, NewsNation is based at WGN America’s Chicago headquarters and led […]
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Article written by Jesus Parra from Tiburon Transmedia It’s no secret that music plays a crucial role in storytelling. Since the early days of cinema, music has been a pillar to convey emotions and give moving images their intended meaning. Nowadays, music and audio have taken a major role – albeit with less awareness among the general public – in shaping the storytelling experience and even in marketing of major […]
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Bassett & Walker’s new cloud platform for trading agricultural commodities has a sonic signature that says “confidence, reliability and security.” DALLAS—August 3, 2020— As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. […]
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by Paul Greeley, TVNewsCheck Stephen Arnold Music has expanded its production music library, The Vault, by adding BMG Production Music, one of the world’s largest international music companies. The majority of 187,396 added tracks are new to the U.S. market. Stephen Arnold Music, often referred to as the most-heard, least-known composers in the world, has expanded by adding BMG Production Music, one of the world’s largest international music companies, to […]
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Bold orchestrated sounds enhance dramatic gavel-to-gavel legal programming DALLAS,TX – (May 29, 2019) – The recent relaunch of Court TV introduced new a new sonic brand and music package created by Stephen Arnold Music, The World Leader in Sonic Branding®, for the respected network devoted to live, gavel-to-gavel coverage, legal reporting and expert analysis of the nation’s most important and compelling trials. The Texas-based company utilized all live orchestration to […]
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