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Stephen Arnold Music Refreshes China Global Television Network (CGTN) With New Sonic Branding

Teams With Renowned Design Firm Flint Skallen To Create New Show Themes And Promos Across CGTN’s Five Networks DALLAS — The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. Collaborating once again with design firm Flint Skallen, Stephen […]

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Stephen Arnold Music Updates PBS’ ‘Washington Week’ Identity with New Sonic Brand and Custom Music Package

DALLAS, TX — Stephen Arnold Music, the World Leader in Sonic Branding™ brought a dynamic new sound to “Washington Week,” one of America’s longest-running public affairs programs produced by PBS and WETA-TV. The sonic branding expertise of Stephen Arnold Music was central to developing a distinctive, easily recognizable and accessible identity for “Washington Week,” the 50-plus year old show, currently moderated by Robert Costa, that has long been lauded for […]

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The PromaxBDA Daily Brief Podcast: Sonic Branding with Stephen Arnold Music

Stephen Arnold Music President Stephen Arnold and VP, Creative Services Chad Cook join PromaxBDA Editorial Director Paige Albiniak to discuss the latest in creating custom music branding for such organizations as CNN Worldwide and China Global Television Network, incorporating music and settings from around the world in these packages, designing sounds for video games such as Playstation’s upcoming Major League Baseball game and the firm’s bread-and-butter: building comprehensive sonic brands […]

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SAM Drives Sonic Branding for CNN, Altitude Sports, Sri Lanka’s Ada Derana, and More

The World Leader in Sonic Branding Innovates for Elite Content Creators Our custom music team at Stephen Arnold Music has had the privilege to work on some amazing projects over the last few months. The challenge of working with our clients to create distinctive and innovative sonic brands is our greatest passion. Here are some recent project highlights! CNN – Aiming for Gold: PyeongChang 2018 Music brings an inspirational lift […]

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SAM Wins Gold at PromaxBDA Station Summit 2017

“DALLAS –(SPW)– Stephen Arnold Music, the World Leader in Sonic Branding®, was recognized for excellence with a Gold PromaxBDA Award at Station Summit 2017, held June 22, 2017 in Las Vegas at the Mirage Hotel & Casino. The Gold award was for Stephen Arnold Music’s work on Seattle’s ABC affiliate KOMO and their “So Northwest” campaign. A customized version of Stephen Arnold Music’s popular “Everywhere I Go” market exclusive image […]

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SAM Sonically Brands Relaunch of CCTV International as CGTN

DALLAS – Feb 28, 2017: The rebranding of a channel group that reaches over one billion people requires more than just a name change. China Central Television International (CCTV) is now China Global Television Network (CGTN), emphasizing an even more expansive worldview and mobile-first strategy. To make the updated focus crystal clear, Stephen Arnold Music continued its collaboration with the network to evolve its memorable theme. The new themes for […]

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Local News Themes

A Look Behind The Curtain – Creating “Guardian”

We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]

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Stephen Arnold Music Celebrates a Sweet-Sounding 2014 with Projects for CCTV International, Golf Channel Ryder Cup, Golf Films, ESPN Deportes, CNN and Much More

The Leaders in Sonic Branding Have Momentum Heading into 2015 with Diversifying Portfolio, Plus Successful Launch of Sam2 Media Artists DALLAS – January 20, 2015: Stephen Arnold Music (www.stephenarnoldmusic.com) comes into 2015 with plenty of momentum, following a prolific year packed with high-profile projects and successful new business initiatives. “The media and brand universe is evolving faster than ever,” says Stephen Arnold, President of Stephen Arnold Music. “Important developments in […]

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PGM

Breaking News!! SAM to partner with PGM Artists!!

We have a new partnership that we want to tell you about: Stephen Arnold Music and PGM Artists http://pgmartists.com/ are now collaborating on select original music and sonic branding projects for the advertising sector. PGM Artists is a high-level “matchmaker” that draws companies together from across a broad range of complementary disciplines. The firm was founded by marketing and production veteran Phil McIntyre, and they excel at connecting advertising agencies and corporations […]

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Showbiz Tonight

Stephen Arnold Music Recharges ‘Showbiz Tonight’ on HLN With Bold New Music

Sonic Branding Leaders Update Their Long-Running Show Package with Dubstep, Dance, and Indie Rock-Style Arrangements Updating one of the top daily entertainment shows on TV can be a daunting challenge. HLN’s long-running program “Showbiz Tonight” stayed with the sonic branding of Stephen Arnold Music for their makeover, turning once again to the original music creators that helped launch the show in 2005. The composers at Stephen Arnold Music wrote five […]

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