News & Press

PromaxBDA 2018: Six-Strings of the ’60s Guitar Giveaway

SAM is returning to the PromaxBDA Conference and Station Summit this month, and we’ll be bringing – and giving away – some really cool, unique guitars. This year’s two giveaways feature replica guitars that were popular during the ’60s. At the PromaxBDA Conference, a lucky winner will go home with a custom Gibson SG, hand-painted with bright colors, peace signs, and other nods to the culture of that time. A […]

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Sonic Branding for the Royal Wedding – CNN Worldwide

With more than two billion people worldwide watching the royal wedding of Prince Harry and Meghan Markle, it was one of the biggest television events of the year. And for those of you that may have watched the royal wedding coverage on CNN, we’re excited to say that our creative team at Stephen Arnold Music composed and produced the custom music for the event. The CNN coverage aired in 190 […]

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SAM JAM Station Summit 2018

Station Summit 2018 – SAM JAM and Six Strings of the ’60s Guitar Giveaway

Summer is on the way, and so is PromaxBDA’s Station Summit! Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry. We hope to see you there. If you are attending the conference, then save this date: Thursday night, June 28th. That’s when we’ll be hosting our 8th annual “After Hours SAM JAM” featuring the versatile Byron Bordeaux and his band. This year […]

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Winner Announcement – Tom Petty Autographed Stratocaster

After an unprecedented response of over 300 entries, we have drawn a winner for our The Vault: Tom Petty Autographed Guitar Giveaway. A big congratulations to Russell Streit of TruTV! Thanks to everyone for checking out The Vault and entering our drawing!  Stay tuned to S.A.M. for more music and, of course, MORE GUITARS!

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The PromaxBDA Daily Brief Podcast: Sonic Branding with Stephen Arnold Music

Stephen Arnold Music President Stephen Arnold and VP, Creative Services Chad Cook join PromaxBDA Editorial Director Paige Albiniak to discuss the latest in creating custom music branding for such organizations as CNN Worldwide and China Global Television Network, incorporating music and settings from around the world in these packages, designing sounds for video games such as Playstation’s upcoming Major League Baseball game and the firm’s bread-and-butter: building comprehensive sonic brands […]

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CNN Worldwide – Aiming For Gold: PyeongChang 2018

With the winter games at hand, we wanted to share a project our team at Stephen Arnold Music is really excited about – a custom music package, “Aiming For Gold”, created for CNN and airing on all of their channels worldwide. The music is featured in various promos, in-show segments, and athlete profile pieces. Our objective was to sonically express the majesty and excitement of the winter games – and […]

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SAM Drives Sonic Branding for CNN, Altitude Sports, Sri Lanka’s Ada Derana, and More

The World Leader in Sonic Branding Innovates for Elite Content Creators Our custom music team at Stephen Arnold Music has had the privilege to work on some amazing projects over the last few months. The challenge of working with our clients to create distinctive and innovative sonic brands is our greatest passion. Here are some recent project highlights! CNN – Aiming for Gold: PyeongChang 2018 Music brings an inspirational lift […]

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Stephen Arnold Music Rings in the New Year with Custom Music for CNN.

CNN wanted some fresh, custom music for their big, on-air effort with Anderson Cooper and Andy Cohen on New Year’s Eve. As you could imagine, we jumped at THAT opportunity! They were thinking of a classic, art deco style for the graphics, and wanted up-tempo music to match the mood. So how do you re-recreate the retro feel of the 30’s? With a real, live orchestra – featuring trumpets, trombones, […]

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CNN International – “Hala Gorani Tonight”

CNN International recently refreshed it’s key European prime time news hour, with the launch of Hala Gorani Tonight. Stephen Arnold Music was excited to be called upon to create a new sonic brand and custom music package for the show. Airing weeknights at 9pm CET, the new show will draw on Gorani’s 25 years of international journalism experience to put the key stories of the day in context. The hour-long […]

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UPS – International Communications Campaign

The logistics giant proved that it connects every corner of the Earth with their latest campaign, a set of compelling videos that demonstrates UPS’s global capabilities to audiences everywhere. Stephen Arnold Music’s score was critical to the success of the project, providing a memorable musical theme with the flexibility to be adapted regionally for Latin America, Asia and the Middle East. This modern track with an addictive beat was produced […]

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