Sonic Branding Archives - Page 4 of 11

Stephen Arnold Music Creates Themes for NewsNation’s “Dan Abrams Live” and “Morning in America”

New sonic show packages further the studio’s work in support of the expanding news network’s commitment to unbiased coverage. DALLAS—October 5, 2021—Stephen Arnold Music delivered sonic branding and custom music for two new shows debuting on NewsNation, Nexstar Media Group Inc.’s cable news network. The project includes branded themes for Dan Abrams Live, a weekday primetime show featuring the veteran legal analyst, and Morning in America, an all-new, 3-hour morning […]

Stephen Arnold Music Creates Sonic Branding for Scripps Florida 24 Network

Continuing its work for The E.W. Scripps Company, the studio creates a sonic identity designed to win the hearts of viewers across one of the country’s most diverse states. DALLAS—September 21, 2021— Stephen Arnold Music tapped into the diversity, spirit and dynamism of the Sunshine State in creating sonic branding for Florida 24 Network, the newly-launched statewide news network from The E.W. Scripps Company. The studio delivered a flexible, multifaceted […]

Stephen Arnold Music scores big for NewsNation, CNN, HLN, CNBC and others across the U.S. and the World

DALLAS—2021— Stephen Arnold Music enjoyed a banner year in 2020, creating sonic branding and custom music for national and local clients across the United States and internationally. Highlights of the studio’s work included a complete branding package supporting the launch of NewsNation, a groundbreaking, 3-hour primetime newscast that debuted on Nexstar Media Group’s NewsNation in September. The package included the show’s spirited main theme as well as thematically-related cues for […]

Stephen Arnold Music Creates Theme for CNN International’s New Africa-Centric News Show “One World with Zain Asher”

DALLAS—May 6, 2021— One World with Zain Asher, the new global news program on CNN International, features a spirited musical theme rooted in the diversity, vibrant cultures and promising future of Africa. Created by Stephen Arnold Music, the theme blends contemporary African rhythms and upbeat grooves to underscore the inclusive perspective of the show, which “captures the conversation beyond the headlines in the U.S., Asia and Europe and showcases stories […]

Stephen Arnold Music Celebrates Southern California’s Diversity in “Good Day L.A.” Theme

Sonic branding agency adds an infectious beat to the relaunch of the morning show as it welcomes veteran news anchor Michaela Pereira. DALLAS— Stephen Arnold Music evokes the spirit of Southern California in an uplifting new theme for KTTV Fox 11’s Good Day L.A. With its light, sparkling rhythm, the music is part of a complete relaunch of the popular morning show—coinciding with the addition of Michaela Pereira to its […]

Stephen Arnold Music Creates Sonic Brand and Custom Music for WGN America’s “NewsNation”

Sonic Branding Agency’s custom music package supports the launch of cable network’s 3-hour, nightly newscast delivering national news – without the slant. DALLAS—September 01, 2020— NewsNation, the new, 3-hour primetime newscast airing on Nexstar Media Group’s WGN America cable network, will deliver news reporting that is fact-based, impactful, educational and unbiased. The most ambitious national newscast to appear in decades, NewsNation is based at WGN America’s Chicago headquarters and led […]

Music and Communications – Interview with Jesus Garcia

Article written by Jesus Parra from Tiburon Transmedia It’s no secret that music plays a crucial role in storytelling. Since the early days of cinema, music has been a pillar to convey emotions and give moving images their intended meaning. Nowadays, music and audio have taken a major role – albeit with less awareness among the general public – in shaping the storytelling experience and even in marketing of major […]

Stephen Arnold Music and TradeCafe™ Leverage the Power of Sonic Branding

Bassett & Walker’s new cloud platform for trading agricultural commodities has a sonic signature that says “confidence, reliability and security.” DALLAS—August 3, 2020— As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. […]

Stephen Arnold Music Shines at Broadcast Production Awards with Four Wins

DALLAS—July 13, 2020— Stephen Arnold Music came up big at NewscastStudio’s annual Broadcast Production Awards, picking up four awards – including Best Overall Use of Music for CNN America’s Choice Debate “Super Open”, a fully orchestrated, three-act music score. Other honors came for the studio’s work for China Global Television Network (CGTN), Scripps Television Stations and WDAF/FOX 4 Kansas City. Now in its 11th year, the Broadcast Production Awards honor […]

What’s the Sound of Your Brand?

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also […]

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