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Stephen Arnold Music scores big for NewsNation, CNN, HLN, CNBC and others across the U.S. and the World

DALLAS—2021— Stephen Arnold Music enjoyed a banner year in 2020, creating sonic branding and custom music for national and local clients across the United States and internationally. Highlights of the studio’s work included a complete branding package supporting the launch of NewsNation, a groundbreaking, 3-hour primetime newscast that debuted on Nexstar Media Group’s NewsNation in September. The package included the show’s spirited main theme as well as thematically-related cues for […]

Stephen Arnold Music Creates Theme for CNN International’s New Africa-Centric News Show “One World with Zain Asher”

DALLAS—May 6, 2021— One World with Zain Asher, the new global news program on CNN International, features a spirited musical theme rooted in the diversity, vibrant cultures and promising future of Africa. Created by Stephen Arnold Music, the theme blends contemporary African rhythms and upbeat grooves to underscore the inclusive perspective of the show, which “captures the conversation beyond the headlines in the U.S., Asia and Europe and showcases stories […]

Stephen Arnold Music Celebrates Southern California’s Diversity in “Good Day L.A.” Theme

Sonic branding agency adds an infectious beat to the relaunch of the morning show as it welcomes veteran news anchor Michaela Pereira. DALLAS— Stephen Arnold Music evokes the spirit of Southern California in an uplifting new theme for KTTV Fox 11’s Good Day L.A. With its light, sparkling rhythm, the music is part of a complete relaunch of the popular morning show—coinciding with the addition of Michaela Pereira to its […]

Stephen Arnold Music Creates Sonic Brand and Custom Music for WGN America’s “NewsNation”

Sonic Branding Agency’s custom music package supports the launch of cable network’s 3-hour, nightly newscast delivering national news – without the slant. DALLAS—September 01, 2020— NewsNation, the new, 3-hour primetime newscast airing on Nexstar Media Group’s WGN America cable network, will deliver news reporting that is fact-based, impactful, educational and unbiased. The most ambitious national newscast to appear in decades, NewsNation is based at WGN America’s Chicago headquarters and led […]

Music and Communications – Interview with Jesus Garcia

Article written by Jesus Parra from Tiburon Transmedia It’s no secret that music plays a crucial role in storytelling. Since the early days of cinema, music has been a pillar to convey emotions and give moving images their intended meaning. Nowadays, music and audio have taken a major role – albeit with less awareness among the general public – in shaping the storytelling experience and even in marketing of major […]

Stephen Arnold Music and TradeCafe™ Leverage the Power of Sonic Branding

Bassett & Walker’s new cloud platform for trading agricultural commodities has a sonic signature that says “confidence, reliability and security.” DALLAS—August 3, 2020— As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. […]

Stephen Arnold Music Shines at Broadcast Production Awards with Four Wins

DALLAS—July 13, 2020— Stephen Arnold Music came up big at NewscastStudio’s annual Broadcast Production Awards, picking up four awards – including Best Overall Use of Music for CNN America’s Choice Debate “Super Open”, a fully orchestrated, three-act music score. Other honors came for the studio’s work for China Global Television Network (CGTN), Scripps Television Stations and WDAF/FOX 4 Kansas City. Now in its 11th year, the Broadcast Production Awards honor […]

What’s the Sound of Your Brand?

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also […]

Sonic Branding Roundup 2020

At Stephen Arnold Music, we are committed to the power of sonic branding and have a specialized approach. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. The critical importance of sonic branding is now recognized across every industry. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: NBC/Golf […]

Sonic Branding for HLN Original Series “Lies, Crimes and Video”

Our creative team at Stephen Arnold Music recently created the custom sonic brand and music package for the HLN Original Series “Lies, Crimes and Video”. The eight-part series gives viewers an intimate look into terrifying 911 calls, police interrogations, jail house recordings, body camera and surveillance video captured as part of a criminal investigation. This series features riveting stories that incorporate video evidence in criminal cases and shocking courtroom testimony. […]

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