Think about how much your life has changed in the last 15 years. You wanted to take a picture, you used your camera. You wanted to add up some numbers, you used your calculator. You wanted to send a message, you’d sit down at your computer – and so on and so forth. Now, ALL of those features and more sit in your purse or your pocket – on a […]
Read More »
“DALLAS –(SPW)– Stephen Arnold Music, the World Leader in Sonic Branding®, was recognized for excellence with a Gold PromaxBDA Award at Station Summit 2017, held June 22, 2017 in Las Vegas at the Mirage Hotel & Casino. The Gold award was for Stephen Arnold Music’s work on Seattle’s ABC affiliate KOMO and their “So Northwest” campaign. A customized version of Stephen Arnold Music’s popular “Everywhere I Go” market exclusive image […]
Read More »
It was certainly a year to remember. I know I won’t forget it! Here at Stephen Arnold Music, we worked hard to help our clients be heard and stand out in 2016. And we helped them connect to their viewers and customers with custom music branding for news, sports and entertainment networks, global brands, video games and more.
Read More »
We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]
Read More »
Clients keep telling me about the new newscasts they’re launching and so, anecdotally, I know local news is doing well. But last week, Stephen forwarded to me a recent study from the Pew Research Center. Their research concluded that local television’s average viewership grew in 2014. And those gains were predominately made in nontraditional timeslots – namely the very early, midday, and 7pm. Although these newscasts still account for a […]
Read More »
My first ever SMTE conference, in San Antonio, Texas, was much bigger and better than I could’ve imagined! I mean—Small Market—it’s right up my alley being from a tiny little town in Arkansas. These guys really are the heart and soul of their towns. I remember what a big deal it was when the local news stations would come to our high school football games to get highlights for the 10pm […]
Read More »
Sometimes being the “new kid on the block” has its perks! Especially when it means joining the Stephen Arnold Music team just in time for their Promax conferences in NYC and Las Vegas! PromaxDBA: The Conference in New York was the beginning of a whole new world for me. So much to soak up, in so little time! Amidst all the hustle and meeting new clients, I was able to […]
Read More »
We came, we saw, we ruled the Roulette table. NAB 2013 was quite an experience…. from DTS’s 11.1 Surround Sound Headphones to the American Idol judges that seemed to be at every session. But alas we were not there to purchase the latest technologies or try our hand in a singing competition but rather for a chance to meet clients, colleagues and eat pricey dinners on the company credit card! […]
Read More »