Music News from Leading Sonic Branding Agency

The Vault Tom Petty Autographed Guitar Giveaway

UPDATE: We have our winner! Our team at SAM is excited to announce a significant expansion of our production music library, The Vault. Now encompassing over 125,000 tracks, The Vault represents the new standard for production music, with highly curated content that builds on Stephen Arnold Music’s status as an internationally-renowned source for music and sonic branding. The Vault has experienced steady growth, most recently adding a wealth of selections […]

SAM Drives Sonic Branding for CNN, Altitude Sports, Sri Lanka’s Ada Derana, and More

The World Leader in Sonic Branding Innovates for Elite Content Creators Our custom music team at Stephen Arnold Music has had the privilege to work on some amazing projects over the last few months. The challenge of working with our clients to create distinctive and innovative sonic brands is our greatest passion. Here are some recent project highlights! CNN – Aiming for Gold: PyeongChang 2018 Music brings an inspirational lift […]

Stephen Arnold Music Rings in the New Year with Custom Music for CNN.

CNN wanted some fresh, custom music for their big, on-air effort with Anderson Cooper and Andy Cohen on New Year’s Eve. As you could imagine, we jumped at THAT opportunity! They were thinking of a classic, art deco style for the graphics, and wanted up-tempo music to match the mood. So how do you re-recreate the retro feel of the 30’s? With a real, live orchestra – featuring trumpets, trombones, […]

6 Ways a Musical Instrument Can Be The PERFECT Gift!

Let’s face it. Sometimes, giving a musical instrument as a Christmas gift can be a bummer. That expensive guitar or keyboard can lay dormant in the corner after the initial excitement wanes, and eventually end up for sale on Craigslist. But given the right circumstances, it can also be the best gift you can ever give anyone, especially a child! Here are a few reasons why a musical instrument can […]

CNN International – “Hala Gorani Tonight”

CNN International recently refreshed it’s key European prime time news hour, with the launch of Hala Gorani Tonight. Stephen Arnold Music was excited to be called upon to create a new sonic brand and custom music package for the show. Airing weeknights at 9pm CET, the new show will draw on Gorani’s 25 years of international journalism experience to put the key stories of the day in context. The hour-long […]

FOX finds the Devil – in the Musical Details

How do you re-launch a hit show for its third season, and make it a HOT premiere? Well, first you start looking in The Vault from Stephen Arnold Music for a smokin’ music track, of course. Our friends from the crack promo team at FOX needed to make a big splash for LUCIFER, a dramatic series about how the original “fallen angel” Lucifer gets bored with Hell and moves to […]

Stephen Arnold Music Goes International – in a BIG Way

For Stephen Arnold Music, it helps to have an international reputation for your sonic branding expertise. It spawns conversations with overseas organizations like the China Global Television Network (CGTN). They were looking for a rebrand for not just one network, but FIVE international channels reaching viewers worldwide. Now THAT’S a project! Not being a company that’s intimidated by a big challenge, we dove right in. Working with the design firm […]

Puzzling Diseases – And How to Compose Music for Them

Talk about an intriguing project! For the HLN news network’s 6-part documentary “Something’s Killing Me,” Stephen Arnold Music was tasked with the unusual challenge of creating a musical score that accompanies stories about diseases and symptoms that result in near-death struggles for the victims. It’s depicts a race against time to discover what, or who is killing the victim. This series, from the CNN Original Series Development team, was dramatically […]

UPS – International Communications Campaign

The logistics giant proved that it connects every corner of the Earth with their latest campaign, a set of compelling videos that demonstrates UPS’s global capabilities to audiences everywhere. Stephen Arnold Music’s score was critical to the success of the project, providing a memorable musical theme with the flexibility to be adapted regionally for Latin America, Asia and the Middle East. This modern track with an addictive beat was produced […]

CNN/HLN – “How It Really Happened”

Fresh, original content is in development at HLN, with new offerings like “How It Really Happened” leading the way as the first of several series. Newly debuted on the network, the show is hosted by actor Hill Harper and delves deeply into notorious crimes, mysteries, trials and celebrity tragedies. SAM’s custom music package includes the show open and many other film score-style themes that capture the tension and eerie atmospheres […]

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