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Stephen Arnold Music Taps into the British Spirit for WETA UK’s New Image Campaign

DALLAS—May 1, 2023— Stephen Arnold Music captured the drama, intrigue, romance, action and mystery of WETA UK’s expansive programming in providing the musical theme for the station’s new on-air image campaign. The uplifting orchestral theme plays under a lively montage of clips from UK series, both classic and contemporary, while supporting the theme, “British Television at Its Best.” The studio’s creative brief was to produce a theme that evoked the […]

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Stephen Arnold Music Creates Sonic Branding for The Hill TV

DALLAS — February 2023 — Stephen Arnold Music has created original sonic branding for The Hill TV, Nexstar Digital’s recently launched streaming channel. The package includes the main theme for the channel and its popular digital counterpart, as well as variations for promos, IDs, intros, bumps and other elements. Debuting in January, the theme has a distinctive, infectious sound that evokes The Hill TV’s unique approach to political journalism and […]

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SAM Creates Original Music For The Florida Keys & Key West | Tinsley Advertising

The Florida Keys & Key West invite visitors to come as you are, a theme Tinsley Advertising, the Keys’ agency of record for over 30 years, knows all too well. When concepting the latest promotional campaign for Key West, Tinsley wanted audiences to feel its diverse, quirky, and genuine island vibe, and this meant bringing the sound of the Keys to life as much as the sights. SAM was brought […]

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Stephen Arnold Music Catches All The Laughs with Sonic Branding for New “Catchy Comedy” Network

DALLAS—April 12, 2023— Catchy Comedy, Weigel Broadcasting’s new sitcom-centric, over-the-air, national network, recently debuted with a line-up of all-time favorite TV comedies and a playful musical theme designed to appeal to viewers’ funny bones. Created by Stephen Arnold Music, the network’s sonic branding supports its “Catch All the Laughs” tagline and evokes the spirit of beloved shows as diverse as I Love Lucy, All in the Family, Cheers and Night […]

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Stephen Arnold Music Creates Bold Theme for NewsNation’s Newly-Launched “Cuomo”

DALLAS—October 17, 2022— Stephen Arnold Music created a bold, modern theme for Cuomo, the new primetime news show hosted by multi-award-winning broadcast journalist Chris Cuomo. Airing weekdays in primetime from 8-9pm ET/7-8pm CT on NewsNation, the show examines the day’s most important news stories from all angles. The infectious theme celebrates Chris Cuomo’s highly anticipated return to cable news. It employs drums, guitars and bass in a distinctive groove blending […]

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Stephen Arnold Music Elevates 360 CHIGAGO’s TILT Thrill Ride with Immersive Sound Experience

DALLAS—November 10, 2022 — Stephen Arnold Music helped take TILT—Magnicity’s thrill ride at the 360 CHICAGO Observation Deck—to a whole, new level with a custom audio, sound experience that syncs perfectly with every heart-pounding moment of the immersive, experiential attraction. One of the highest thrill rides on the planet, TILT allows visitors to 360 CHICAGO, located on the observation deck of 875 North Michigan Avenue (formerly the John Hancock building), […]

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Stephen Arnold Music Creates Sonic Brand for WETA PBS

Public broadcasting station’s first-ever sonic brand will be used across its sub-channels, programming and marketing media. DALLAS—May 9, 2022— Stephen Arnold Music supported the rebranding of WETA PBS, a flagship public broadcasting station in the nation’s capital, by creating its first-ever sonic brand. The classically-inspired sonic signature, featuring a modern, upbeat sound performed on piano and strings, will be used alongside new visual branding on WETA and each of its […]

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Sonic Branding Round-Up 2022

From Chicago to Doha, from Atlanta to China… Our creative team at SAM has been working non-stop to help our diverse and amazing clients be heard and stand out from the crowd. Check out highlights from some of our recent Sonic Branding projects. Here’s what we’ve been up to lately: Al Jazeera: 25th Anniversary Relaunch For its 25th anniversary, Al Jazeera Media Network relaunched its Arabic language channel, overhauling nearly […]

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Dan Abrams Live

Stephen Arnold Music Creates Themes for NewsNation’s “Dan Abrams Live” and “Morning in America”

New sonic show packages further the studio’s work in support of the expanding news network’s commitment to unbiased coverage. DALLAS—October 5, 2021—Stephen Arnold Music delivered sonic branding and custom music for two new shows debuting on NewsNation, Nexstar Media Group Inc.’s cable news network. The project includes branded themes for Dan Abrams Live, a weekday primetime show featuring the veteran legal analyst, and Morning in America, an all-new, 3-hour morning […]

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