For those in the industry, you know that mastering a song takes time and effort. Record producer Rick Rubin requested an iTunes-specific master on the latest Red Hot Chili Peppers release, I’m With You. The song now has three formats one for iTunes, one for CD, and one for Vinyl. Although unusual now, this trio of formats, may soon become mainstream. Which format do you prefer – tell us your thoughts! http://bit.ly/qBN4iC
Read More »“Troubadour TX” … is a 22 one hour episode television series following talented singer songwriters as they chase their dreams across the Lone Star State. Debuts all across America beginning September 22.
Read More »This is a clip from the Promax NYC “Marketing Genius” session this June showing the creative behind the WGNO-TV, New Orleans “God Bless Louisiana” campaign.
Read More »When it comes to writing music for a documentary series, reality show, film or even the network news, the process is always the same. In order to create a piece that fits your client best, it is essential to determine what sound your client is looking for. It is best to sit down with your client and ask them essential questions such as: What image are you wishing to convey […]
Read More »There’s nothing new about the sonic brand, it’s been going on for tens of thousands of years. Think about the rooster crowing, the thunder from the lightning. All these things are basically the foundation of what a sonic brand is: They evoke an emotional response when somebody hears it. What a sonic brand really does is evoke something in your brain that says, “Hey, go do this,” or “Get ready […]
Read More »Heard a great unknown singer-songwriter? indie band? We’re looking for them. Send us a track (stephenarnold@stephenarnoldmusic.com) and each month we will post and everyone will vote. The winner will receive a very cool guitar from Stephen’s collection. All entries must be received via email by 30th of each month. Winner will be annouced 7 days later. Kool stuff from your friends at SAM.
Read More »At last week’s PromaxBDA conference in New York City we gave away more cool stuff, including 2 guitars (one ‘Hendrix’ model Strat, and a Tom Petty autographed Telecaster), as well as some awesome leather jackets & boots, and even a copy of Stephen Arnold’s forthcoming book “A Story of Six Strings.” Congratulations to all our winners: • Elizabeth Massip of Bravo won the Fender Telecaster autographed by Tom Petty. • […]
Read More »Check out our latest innovation — “Locals Only™” — an entirely new user/client-sourced music package and platform that provides clients with music branding that constantly evolves and refreshes. Tapping the efficiency of social media applications, ”Locals Only” is a unique, private community that shares in the use and creation of branded music content. Check out this article from TV Newscheck.com and this one from Broadcasting & Cable. And if you’re […]
Read More »Be sure to stop by our display at this year’s PROMAX in New York at the Grand Ballroom Entrance, 3rd Floor. We’ll be giving away five amazing items: A one of a kind, “Hendrix” replica Fender Strat, a Fender Telecaster autographed by Tom Petty, two beautiful Texas leather jackets, and Stephen’s book “A Story of Six Strings.” Drawing this Thursday, June 30th, 12:30pm. Also, Stephen & Chad will be speaking […]
Read More »What happened in Vegas is NOT staying in Vegas. Here are some more photos from last week’s PROMAX Station Summit.
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