2018 was certainly a year to remember. The frenetic news cycle was off the charts. We worked non-stop last year to help our national and international clients be heard, remembered and stand out from the crowd. The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at […]
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The World Leader in Sonic Branding® Launches New Custom Music and Sounds for Networks, Broadcasters, Video Games Our team has been busy working on projects with top content creators to forge enduring connections worldwide. Several of our newest sonic brands and custom music solutions are engaging global audiences of top networks, broadcasters, and video game studios. Recent highlights include: PBS/CNN — “Amanpour & Company” Award-winning journalist Christiane Amanpour continues to […]
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Everything can be done faster and cheaper — or so clients keep telling us. The problem is that modern recording technology allows you to delay spontaneous (and sometimes brilliant) decisions as you save layers and layers of takes to evaluate later, instead of trusting your initial instincts. Come to think of it, technology doesn’t really save you any time. It just allows you to create more versions and gives you […]
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The SAM creative team was recently approached by Sony Interactive to create a distinctive and compelling composition for their then-upcoming blockbuster Major League Baseball title for PlayStation 4, The Show 18. They wanted a piece that had an epic “sports” sound that included modern electronic and urban elements. So we went to work, collaborating with players from the Dallas and Fort Worth Symphony Orchestras, as well as renowned beats producer Adrian […]
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With more than two billion people worldwide watching the royal wedding of Prince Harry and Meghan Markle, it was one of the biggest television events of the year. And for those of you that may have watched the royal wedding coverage on CNN, we’re excited to say that our creative team at Stephen Arnold Music composed and produced the custom music for the event. The CNN coverage aired in 190 […]
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When you’re thinking about producing your next video, most likely you’re focusing on your visuals. I mean … it’s called video, right? But the heart and soul of your production is really your music. Think about it. Is a beautiful graphic itself that memorable? Is that grandiose shot as grand without the audio? Is your voiceover good enough to stand on its own? It’s the music you choose that really […]
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With the winter games at hand, we wanted to share a project our team at Stephen Arnold Music is really excited about – a custom music package, “Aiming For Gold”, created for CNN and airing on all of their channels worldwide. The music is featured in various promos, in-show segments, and athlete profile pieces. Our objective was to sonically express the majesty and excitement of the winter games – and […]
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The World Leader in Sonic Branding Innovates for Elite Content Creators Our custom music team at Stephen Arnold Music has had the privilege to work on some amazing projects over the last few months. The challenge of working with our clients to create distinctive and innovative sonic brands is our greatest passion. Here are some recent project highlights! CNN – Aiming for Gold: PyeongChang 2018 Music brings an inspirational lift […]
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CNN International recently refreshed it’s key European prime time news hour, with the launch of Hala Gorani Tonight. Stephen Arnold Music was excited to be called upon to create a new sonic brand and custom music package for the show. Airing weeknights at 9pm CET, the new show will draw on Gorani’s 25 years of international journalism experience to put the key stories of the day in context. The hour-long […]
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For Stephen Arnold Music, it helps to have an international reputation for your sonic branding expertise. It spawns conversations with overseas organizations like the China Global Television Network (CGTN). They were looking for a rebrand for not just one network, but FIVE international channels reaching viewers worldwide. Now THAT’S a project! Not being a company that’s intimidated by a big challenge, we dove right in. Working with the design firm […]
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