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Sonic Branding for HLN Original Series “Lies, Crimes and Video”

Our creative team at Stephen Arnold Music recently created the custom sonic brand and music package for the HLN Original Series “Lies, Crimes and Video”. The eight-part series gives viewers an intimate look into terrifying 911 calls, police interrogations, jail house recordings, body camera and surveillance video captured as part of a criminal investigation. This series features riveting stories that incorporate video evidence in criminal cases and shocking courtroom testimony. […]

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PROMAX North America Station Awards 2019

Stephen Arnold Music Nominated for Ten Promax Awards at 2019 Station Summit The World Leader in Sonic Branding® Recognized Across Multiple Categories DALLAS – June 6, 2019: Stephen Arnold Music, the World Leader in Sonic Branding™, announced that it has been nominated as a finalist with 10 entries in nine categories at the Promax North America Station Awards at the 2019 Station Summit in Las Vegas. The awards will be […]

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Sonic Branding Roundup

Sonic Branding Roundup

The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: CourtTV Court TV is a 24-hour network with extensive live programming, so the custom music package built around a […]

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Sonic Branding client solutions

The Company We Keep – Sonic Branding Roundup

2018 was certainly a year to remember. The frenetic news cycle was off the charts. We worked non-stop last year to help our national and international clients be heard, remembered and stand out from the crowd. The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at […]

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Stephen Arnold Music Delivers Sonic Branding to CNN, Sony Interactive, PBS, and CGTN

The World Leader in Sonic Branding® Launches New Custom Music and Sounds for Networks, Broadcasters, Video Games Our team has been busy working on projects with top content creators to forge enduring connections worldwide. Several of our newest sonic brands and custom music solutions are engaging global audiences of top networks, broadcasters, and video game studios. Recent highlights include: PBS/CNN — “Amanpour & Company” Award-winning journalist Christiane Amanpour continues to […]

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stephen arnold music

How is new technology changing the way music is produced?

Everything can be done faster and cheaper — or so clients keep telling us. The problem is that modern recording technology allows you to delay spontaneous (and sometimes brilliant) decisions as you save layers and layers of takes to evaluate later, instead of trusting your initial instincts. Come to think of it, technology doesn’t really save you any time. It just allows you to create more versions and gives you […]

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MLB The Show 18 – Sony Interactive

The SAM creative team was recently approached by Sony Interactive to create a distinctive and compelling composition for their then-upcoming blockbuster Major League Baseball title for PlayStation 4, The Show 18.  They wanted a piece that had an epic “sports” sound that included modern electronic and urban elements. So we went to work, collaborating with players from the Dallas and Fort Worth Symphony Orchestras, as well as renowned beats producer Adrian […]

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Sonic Branding for the Royal Wedding – CNN Worldwide

With more than two billion people worldwide watching the royal wedding of Prince Harry and Meghan Markle, it was one of the biggest television events of the year. And for those of you that may have watched the royal wedding coverage on CNN, we’re excited to say that our creative team at Stephen Arnold Music composed and produced the custom music for the event. The CNN coverage aired in 190 […]

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The Music Makes Your Production!

When you’re thinking about producing your next video, most likely you’re focusing on your visuals. I mean … it’s called video, right? But the heart and soul of your production is really your music. Think about it. Is a beautiful graphic itself that memorable? Is that grandiose shot as grand without the audio? Is your voiceover good enough to stand on its own? It’s the music you choose that really […]

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CNN Worldwide – Aiming For Gold: PyeongChang 2018

With the winter games at hand, we wanted to share a project our team at Stephen Arnold Music is really excited about – a custom music package, “Aiming For Gold”, created for CNN and airing on all of their channels worldwide. The music is featured in various promos, in-show segments, and athlete profile pieces. Our objective was to sonically express the majesty and excitement of the winter games – and […]

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