From New York to Doha, from Atlanta to Iraq… Our creative team at SAM has been working non-stop to help our diverse and amazing clients be heard and stand out from the crowd. Check out highlights from some of our recent Sonic Branding projects. CNN “New Day” CNN was looking to re-launch their “New Day” morning show with refreshed graphics and music. Our team at Stephen Arnold Music jumped at […]
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DALLAS—June 9, 2021— Scripps-owned Las Vegas television station KTNV is highlighting its connection to a community that has more to offer than its famous Strip through an inspiring, new theme created by Stephen Arnold Music. Titled Home Is Las Vegas, the song is an integral part of a rebranding campaign for the station’s award-winning evening news broadcast, Action News, and its mission to “provide news that matters to Nevadans with […]
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DALLAS — Stephen Arnold Music enjoyed another strong showing at NewcastStudio’s annual Broadcast Production Awards, tallying six wins including Best Overall Use of Music. That high honor was awarded for an expansive sonic branding package for the Qatari station, 37 TV. Also winning awards was the studio’s work for CNBC, KTNV Las Vegas and CGTN International. The Vault, Stephen Arnold Music’s premium production music library, was also honored with two […]
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DALLAS—May 6, 2021— One World with Zain Asher, the new global news program on CNN International, features a spirited musical theme rooted in the diversity, vibrant cultures and promising future of Africa. Created by Stephen Arnold Music, the theme blends contemporary African rhythms and upbeat grooves to underscore the inclusive perspective of the show, which “captures the conversation beyond the headlines in the U.S., Asia and Europe and showcases stories […]
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A critical factor in this year’s Super Bowl was the play of the Tampa Bay Buccaneers’ offensive line. They dominated Kansas City, limiting its defense to one sack and paved the way for the Buc’s running attack. While quarterback Tom Brady and his star backs and receivers got the headlines, the guys in the trenches were no less essential to the team’s win. This year’s crop of Super Bowl ads […]
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Winter’s on the way, but are you thinking about your station’s image? There will be some extra inventory available on your station next year, so it’s the perfect time to take a quick look at our latest image campaigns. Many viewers are now home all day… so it’s a unique opportunity to drive ratings with a fresh image marketing initiative!
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Sonic branding agency adds an infectious beat to the relaunch of the morning show as it welcomes veteran news anchor Michaela Pereira. DALLAS— Stephen Arnold Music evokes the spirit of Southern California in an uplifting new theme for KTTV Fox 11’s Good Day L.A. With its light, sparkling rhythm, the music is part of a complete relaunch of the popular morning show—coinciding with the addition of Michaela Pereira to its […]
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Sonic Branding Agency’s custom music package supports the launch of cable network’s 3-hour, nightly newscast delivering national news – without the slant. DALLAS—September 01, 2020— NewsNation, the new, 3-hour primetime newscast airing on Nexstar Media Group’s WGN America cable network, will deliver news reporting that is fact-based, impactful, educational and unbiased. The most ambitious national newscast to appear in decades, NewsNation is based at WGN America’s Chicago headquarters and led […]
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One our favorite things at Stephen Arnold Music is to share our love of music with others. And there’s no better way to do that than our ongoing Guitar Giveaways! This past June, we sponsored a virtual Guitar Giveaway in conjunction with the PROMAX Conference for local television marketing and advertising executives. Normally, we do it in person at the conference in Las Vegas, NV, but due to the COVID-19 […]
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Article written by Jesus Parra from Tiburon Transmedia It’s no secret that music plays a crucial role in storytelling. Since the early days of cinema, music has been a pillar to convey emotions and give moving images their intended meaning. Nowadays, music and audio have taken a major role – albeit with less awareness among the general public – in shaping the storytelling experience and even in marketing of major […]
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