Stephen Arnold Music Creates Sonic Brand for China Central Television America Launch Mainland China’s Predominant Network Debuts US Programming from Washington, DC Studios with Custom Music from Sonic Branding Experts —– DALLAS, TX – With the launch of China Central Television America (CCTVA), the network has expanded the presence of mainland China’s predominant television outlet – with 42 channels reaching some 1.2 billion people — into the U.S. market for […]
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Beautiful Coffee Table Book Focuses On Award-Winning Composer’s Collection of Rare Guitars DALLAS, TX — “You don’t have to know music to appreciate A Story of Six Strings,” says Dan Rather, legendary journalist, former CBS Evening News anchor, and current anchor and managing editor of HD Net’s Dan Rather Reports. Written by award-winning composer and sonic branding pioneer Stephen Arnold, A Story of Six Strings provides a rare trip down memory lane. “This is a beautiful book,” says Rather. […]
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What do Latvian Festivals, nights out in Manchester and the current Billboard #2 song all have in common? Why, Stephen Arnold Music, of course!! Before being brought in to oversee Stephen Arnold Music’s library – The Vault – I was “lucky” enough to be a gigging Sound Engineer most recently based in London. But before I could spend my days relaxing in my corner office listening to music all day, […]
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We’re excited to share the news about our latest project – a custom sonic brand and music package for HLN’s “Jane Velez-Mitchell”. The producers wanted a very distinctive sound that closely matched the energy and personality of the show’s host. We were given key words such as energetic, exciting, probing, dramatic, modern, catchy, strong downbeat, music mash-up, etc. So we set to work on creating a variety of grooves and […]
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The funeral for vinyl records was held thirty years ago, but something of a resurrection is under way and we here at Stephen Arnold Music know why. Nothing sounds like vinyl. An analog recording has a quality, a warmth and expansiveness, that digital just can’t equal. For those of you too young to remember what it’s like to drop a needle on a record, it’s hard to explain how it […]
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Super Bowl XLVI is fast approaching. February 5th. 11 days away… That means 3 things: great football, million dollar ads and MUSIC. For us in Dallas, the Super Bowl is something of a mirage these days (even if it was at Jerry World last year). This wasn’t the case in the 90’s. The ‘Boys, led by the Triplets (Troy, Emmitt and Michael) won 3 SB’s. But, with just 1 playoff […]
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2011 was a big year for us here at Stephen Arnold Music. We’d like to thank all our clients for giving us so many great projects to work on. Here’s a quick look back at some of our favorites. Enjoy! Golf Channel – “Playing Lessons” CBS Sports – “Tim Brando Show” HDNet – “kidScene” To view more of our projects, visit our YouTube channel at youtube.com/stephenarnoldmusic
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The “Arts” always come out in full bloom at year’s end. We all have our favorite, iconic holiday book/film/play/TV show, maybe even a favorite toy, and last but not least, favorite Christmas song or carol. Since I was a kid, some of those iconic holiday classics have been replaced — a change made ever more apparent as the father of three young ones (although only one still young enough to […]
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‘TIS THE SEASON for singing 400 various letters of the alphabet, for 100+ TV stations … and in many cases, cramming 20 lbs. of lyrics into a 5 lb. song. We are now officially “Christmased out”… and it’s not even Thanksgiving! Here are a few fun clips, live from the session featuring the talented (and patient) singer Annagrey. Be sure to check out the 2nd clip- when we figured out she had […]
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To say the least, it’s an honor to be associated with the “best in the business”, or “pound for pound the world’s best”. In a roundabout way, that’s what’s happening this week here at the studio. This Saturday night on PPV, boxing’s pound for pound best, Manny “Pacman” Pacquiao fights Juan Manual Marquez. This will be their third confrontation, the first ending in a draw and the second in a […]
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