Music News from Leading Sonic Branding Agency

Stephen Arnold Music Creates Sonic Brand and Original Music Package for CNN International’s ‘World Sport’

Sonic Branding Experts Compose Evocative Soundtrack to Match the Global Leadership of Network’s Sports Coverage DALLAS, April 24, 2012 | SHOOT Publicity Wire | — Viewers who tune into CNN International’s long-running show, “World Sport,” see sports news unfolding on a global scale, with breaking information on soccer, golf, tennis, motorsports, the Olympics, and more. Sonic branding experts Stephen Arnold Music composed the enduring new theme and music package for […]

The Vault ‘Anti-Library’ from Stephen Arnold Music Expands with Addition of PMOL, Elite UK Collection of Music for TV Licensing

Partnership to Significantly Expand The Vault’s Catalog of Ready-to-License Music DALLAS, TX March 26 – The Vault, the licensed music collection from sonic branding experts Stephen Arnold Music, have expanded the size and scope of their catalog through a partnership with the elite UK collection Production Music Online (PMOL). The development adds hundreds of titles across multiple genres to The Vault – the extremely selective “anti-library” of ready-to-license music for […]

RTDNA – Edward R. Murrow Awards

Today the 2012 Edward R. Murrow Awards were announced by RTDNA (The Radio Television Digital News Association). Congratulations from all of us here at Stephen Arnold Music to this years winners. RTDNA (formerly known as RTNDA) has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards since 1971. Murrow’s pursuit of excellence in journalism embodies the spirit of the awards that carry his name. Murrow Award […]

Name That Riff

How do you get to Carnegie Hall? Practice. Practice. Practice. This guy, Brodie Cumming, might not be playing the Hall, but he’s cornered the internet with almost five million views of his video, “100 Famous Rock Guitar Riffs – one take”, so maybe a new standard has been set. It’s pretty impressive how Brodie strings together a medley of 100 of Rock’s most memorable licks (the ones that have been […]

CCTV America

Stephen Arnold Music Creates Sonic Brand for China Central Television America Launch Mainland China’s Predominant Network Debuts US Programming from Washington, DC Studios with Custom Music from Sonic Branding Experts —– DALLAS, TX – With the launch of China Central Television America (CCTVA), the network has expanded the presence of mainland China’s predominant television outlet – with 42 channels reaching some 1.2 billion people — into the U.S. market for […]

Stephen Arnold Releases “A Story of Six Strings”

Beautiful Coffee Table Book Focuses On Award-Winning Composer’s Collection of Rare Guitars DALLAS, TX — “You don’t have to know music to appreciate A Story of Six Strings,” says Dan Rather, legendary journalist, former CBS Evening News anchor, and current anchor and managing editor of HD Net’s Dan Rather Reports. Written by award-winning composer and sonic branding pioneer Stephen Arnold, A Story of Six Strings provides a rare trip down memory lane. “This is a beautiful book,” says Rather. […]

Adele Behind the Scenes

What do Latvian Festivals, nights out in Manchester and the current Billboard #2 song all have in common? Why, Stephen Arnold Music, of course!! Before being brought in to oversee Stephen Arnold Music’s library – The Vault – I was “lucky” enough to be a gigging Sound Engineer most recently based in London. But before I could spend my days relaxing in my corner office listening to music all day, […]

A Sonic Brand for HLN’s Jane Velez-Mitchell

We’re excited to share the news about our latest project – a custom sonic brand and music package for HLN’s “Jane Velez-Mitchell”. The producers wanted a very distinctive sound that closely matched the energy and personality of the show’s host. We were given key words such as energetic, exciting, probing, dramatic, modern, catchy, strong downbeat, music mash-up, etc. So we set to work on creating a variety of grooves and […]

Vinyl – It’s not just for breakfast anymore.

The funeral for vinyl records was held thirty years ago, but something of a resurrection is under way and we here at Stephen Arnold Music know why. Nothing sounds like vinyl. An analog recording has a quality, a warmth and expansiveness, that digital just can’t equal. For those of you too young to remember what it’s like to drop a needle on a record, it’s hard to explain how it […]

Are You Ready for Some Football Music?

Super Bowl XLVI is fast approaching. February 5th. 11 days away… That means 3 things: great football, million dollar ads and MUSIC. For us in Dallas, the Super Bowl is something of a mirage these days (even if it was at Jerry World last year). This wasn’t the case in the 90’s. The ‘Boys, led by the Triplets (Troy, Emmitt and Michael) won 3 SB’s. But, with just 1 playoff […]

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