So an interesting thing happened last week. A very good, but only moderately popular* TV show that was cancelled in 2007 (!) was very suddenly brought back to life by its loyal fans. Granted, it’s only coming back as a movie and not a full TV series, but it could kinda change everything. Rob Thomas (no, not that one) the creator of Veronica Mars decided to give Kickstarter a try […]
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“Music education is being stripped from our nation’s public schools at an alarming rate due to budget cuts,” Keith Hejna, Communications & Outreach Coordinator for Little Kids Rock says. “It’s up to the adults to stand up for our children’s right to rock… and ensure that they receive music education, which is vital to their development as students and human beings.” That’s why we’re so excited to support Little […]
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It’s not just music they’re playing on those Super Bowl ads – the smart sponsors are applying Sonic Branding. Sonic Branding done right reinforces memory recall and the message, and connects products and services with emotions. Combine story, visuals, and sound in an appealing alchemy – especially during the Super Bowl – and you’ve got a spot that everyone will be talking about at the water cooler for weeks. Later […]
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We’re pleased to announce our winner, Gene Kirkconnell at WVTM-TV. Congratulations, Gene! We hope you enjoy your guitar!
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UPDATE: We have our winner!! It’s time once again to give away one of Stephen’s guitars. We’re doing something a little different this time, though. The winner gets to pick their guitar from these three great axes. Fender Squire Telecaster – Brown … Fender Telecaster – Sunburst … Fender Squire Vintage Modified Mustang – Red The rules are simple: Leave a comment below, telling us what you think of the […]
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Sonic Branding Leaders Update Their Long-Running Show Package with Dubstep, Dance, and Indie Rock-Style Arrangements Updating one of the top daily entertainment shows on TV can be a daunting challenge. HLN’s long-running program “Showbiz Tonight” stayed with the sonic branding of Stephen Arnold Music for their makeover, turning once again to the original music creators that helped launch the show in 2005. The composers at Stephen Arnold Music wrote five […]
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It’s no secret we are huge fans of Jimi Hendrix over here at Stephen Arnold Music. That guy could shred and create new sounds on a guitar unlike anyone else. He truly earned and deserves Rolling Stone’s “Greatest Guitarist of All Times” title. Here’s the premiere of Jimi’s unreleased 1968 track “Somewhere” featuring Buddy Miles and Stephen Stills. You can read more about this track and Jimi’s upcoming album “People, […]
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Happy New Years everyone. Wow, 2012 just blew on by over here at Stephen Arnold Music and we are ready to rock n’ roll once again in 2013. We have another exciting year of Sonic Branding and News Music mapped out ahead of us and it’s all because of you guys — the best clients ever (you know who you are). We look forward to our continued creative collaborations and […]
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http://soundcloud.com/stephen-arnold-music/joy-to-the-world Hey everyone. Wanted to share a track from our “Six Strings of Christmas” CD – 16 Yuletide Classics performed by world-class six-string musicians. Here’s track #2: “Joy To The Word” performed by Milo Deering (acoustic guitar) and George Anderson (double bass). All of the proceeds (that means 100%) of this album sales goes directly to benefit disadvantage children via Little Kids Rock charity. We are really proud to have partnered […]
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One of my clearest memories of early youth is my dad imploring me to pick up an instrument, any instrument. A deep regret of his had always been being musically “un-inclined”, so it was important that he bestowed the opportunity of music lessons upon his kids. It was, he would say, “akin to learning a second language”. Last week I was scrolling though some pictures of a Facebook friend and […]
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