It’s no longer effective to just depend on a logo or a graphic identity to solidly brand a product or service. Sound travels much faster than imagery to the brain, and is processed in the same structure where decisions are made. In fact, hearing a sound helps predict what we are going to see as a visual! “According to a report by Medical Daily, a new study from the Institute […]
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Congratulations to David Dabler at KFBB-TV, and thanks to everyone who entered!
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(Monday, October 22, 2018) Stephen Arnold Music recently attended the Edward R. Murrow Awards for Excellence in Journalism in New York City. As the red carpet sponsor, and true to SAM form, we gave away a beautiful Gretsch White Falcon acoustic guitar! An energetic and enthusiastic sold-out crowd of the nation’s top journalists packed historic Gotham Hall to celebrate the work of their colleagues across the country. In today’s political […]
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The World Leader in Sonic Branding® Launches New Custom Music and Sounds for Networks, Broadcasters, Video Games Our team has been busy working on projects with top content creators to forge enduring connections worldwide. Several of our newest sonic brands and custom music solutions are engaging global audiences of top networks, broadcasters, and video game studios. Recent highlights include: PBS/CNN — “Amanpour & Company” Award-winning journalist Christiane Amanpour continues to […]
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A great music library can be a critical, creative resource for any media outlet. But do all producers take full advantage of this sometimes pricey asset? Here are some of the mistakes to avoid when choosing – and using – a production music library: They don’t start their editing process with the music first. This is a common error. You’ve selected specific music because it sets a particular mood for […]
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UPDATE: We Have Our Winner! Watch Stephen Arnold and Vault artist, Jon Christopher Davis, preview this amazing giveaway guitar for you. It’s an impressive Gretsch White Falcon Jumbo 12 String Acoustic-Electric Guitar! Stock Music Will Never Be The Same. Collaborating with BMG Production Music, created by one of the world’s largest record labels, The Vault just deposited thousands upon thousands of fresh, new tracks from internationally acclaimed composers and musicians. […]
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Teams With Renowned Design Firm Flint Skallen To Create New Show Themes And Promos Across CGTN’s Five Networks DALLAS — The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. Collaborating once again with design firm Flint Skallen, Stephen […]
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DALLAS, TX — Stephen Arnold Music, the World Leader in Sonic Branding™ brought a dynamic new sound to “Washington Week,” one of America’s longest-running public affairs programs produced by PBS and WETA-TV. The sonic branding expertise of Stephen Arnold Music was central to developing a distinctive, easily recognizable and accessible identity for “Washington Week,” the 50-plus year old show, currently moderated by Robert Costa, that has long been lauded for […]
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Everything can be done faster and cheaper — or so clients keep telling us. The problem is that modern recording technology allows you to delay spontaneous (and sometimes brilliant) decisions as you save layers and layers of takes to evaluate later, instead of trusting your initial instincts. Come to think of it, technology doesn’t really save you any time. It just allows you to create more versions and gives you […]
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The SAM creative team was recently approached by Sony Interactive to create a distinctive and compelling composition for their then-upcoming blockbuster Major League Baseball title for PlayStation 4, The Show 18. They wanted a piece that had an epic “sports” sound that included modern electronic and urban elements. So we went to work, collaborating with players from the Dallas and Fort Worth Symphony Orchestras, as well as renowned beats producer Adrian […]
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