OK, some say it was the worst Super Bowl of all time. Certainly, if you love a defensive struggle, the 2019 contest was fascinating. But the lack of scoring meant for few thrills for the casual football viewer. To make matters worse, the halftime show starring Maroon 5 with Travis Scott and Big Boi didn’t seem to inspire many kudos, either. Plus, the ratings for this contest were the lowest […]
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We are excited to announce the release of “Great Way To Wake Up”, an upbeat morning news promotion that brings a cost-effective marketing toolkit to local stations.
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2018 was certainly a year to remember. The frenetic news cycle was off the charts. We worked non-stop last year to help our national and international clients be heard, remembered and stand out from the crowd. The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at […]
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KPIX-TV/CBS San Francisco, the first television broadcast station in Northern California, celebrates a major milestone this year. KPIX went on the air with its inaugural broadcast, 70 years ago, on December 22, 1948. Also, seventy years ago, history was made with the founding of the renowned San Francisco Boys Chorus. Stephen Arnold Music collaborated with KPIX and Ian Robertson, the chorus director of the San Francisco Opera and the San […]
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Music is more than just something that’s nice to have on in the background. It has powerful, far-reaching impact on your brain, and helps drive much of your behavior. Take a look at these research examples and see if you can identify these reactions in yourself! 1. Music Triggers Emotions One of the first things that happens when music enters our brains is the triggering of pleasure centers that release […]
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It’s no longer effective to just depend on a logo or a graphic identity to solidly brand a product or service. Sound travels much faster than imagery to the brain, and is processed in the same structure where decisions are made. In fact, hearing a sound helps predict what we are going to see as a visual! “According to a report by Medical Daily, a new study from the Institute […]
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Congratulations to David Dabler at KFBB-TV, and thanks to everyone who entered!
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(Monday, October 22, 2018) Stephen Arnold Music recently attended the Edward R. Murrow Awards for Excellence in Journalism in New York City. As the red carpet sponsor, and true to SAM form, we gave away a beautiful Gretsch White Falcon acoustic guitar! An energetic and enthusiastic sold-out crowd of the nation’s top journalists packed historic Gotham Hall to celebrate the work of their colleagues across the country. In today’s political […]
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The World Leader in Sonic Branding® Launches New Custom Music and Sounds for Networks, Broadcasters, Video Games Our team has been busy working on projects with top content creators to forge enduring connections worldwide. Several of our newest sonic brands and custom music solutions are engaging global audiences of top networks, broadcasters, and video game studios. Recent highlights include: PBS/CNN — “Amanpour & Company” Award-winning journalist Christiane Amanpour continues to […]
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A great music library can be a critical, creative resource for any media outlet. But do all producers take full advantage of this sometimes pricey asset? Here are some of the mistakes to avoid when choosing – and using – a production music library: They don’t start their editing process with the music first. This is a common error. You’ve selected specific music because it sets a particular mood for […]
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