How Killer Marketing, Great Music, and the Best in the Business Launched a Top Tourist Attraction in the City of Brotherly Love Well, as our company President Stephen wrote in our last post – it was a great a 2015! And featured in our greatest hits was a project I got to know VERY well… Let me take you back a bit. The year was 2014, and we were called […]
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Whew! 2015 was the hottest year on record. And things really heated up as well for all of us here at Stephen Arnold Music with new, exciting musical branding projects for some top corporations, news and sports networks and live attractions. Successful branding is all about making emotional connections. Music is the fastest way to evoke an emotional response, and the most efficient way for a brand to associate itself […]
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We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]
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We are excited to announce the release of “Waking Up My Day”, our new morning show image campaign: a fully produced, cost-effective marketing package for morning promotions sure to make an emotional connection with viewers.
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The Leaders in Sonic Branding Have Momentum Heading into 2015 with Diversifying Portfolio, Plus Successful Launch of Sam2 Media Artists DALLAS – January 20, 2015: Stephen Arnold Music (www.stephenarnoldmusic.com) comes into 2015 with plenty of momentum, following a prolific year packed with high-profile projects and successful new business initiatives. “The media and brand universe is evolving faster than ever,” says Stephen Arnold, President of Stephen Arnold Music. “Important developments in […]
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Working for The World Leader in Sonic Branding™ means I’m well versed in the Pavlovian effect music has on the human brain. Which is a fancy way of saying that as a mega sports fan, I know that when I hear this: …I’m ready for some Football! That, of course, is Sonic Branding: Being able to identify something – anything – based only on the music or notes associated […]
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We have a great new product from our Sam2 media division – a Black History Month Special with Sponsorship Opportunities. “Journey” is a never before told true story about the role free blacks played in the founding of the first city in the United States. A sponsorable documentary special perfect for Black History month Full 26 minute version available as well as five 2-minute segments for play in news. Play […]
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Sonic Branding Leaders Update Their Long-Running Show Package with Dubstep, Dance, and Indie Rock-Style Arrangements Updating one of the top daily entertainment shows on TV can be a daunting challenge. HLN’s long-running program “Showbiz Tonight” stayed with the sonic branding of Stephen Arnold Music for their makeover, turning once again to the original music creators that helped launch the show in 2005. The composers at Stephen Arnold Music wrote five […]
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http://soundcloud.com/stephen-arnold-music/joy-to-the-world Hey everyone. Wanted to share a track from our “Six Strings of Christmas” CD – 16 Yuletide Classics performed by world-class six-string musicians. Here’s track #2: “Joy To The Word” performed by Milo Deering (acoustic guitar) and George Anderson (double bass). All of the proceeds (that means 100%) of this album sales goes directly to benefit disadvantage children via Little Kids Rock charity. We are really proud to have partnered […]
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We have just finished production of our new acoustic holiday album “The Six Strings of Christmas” to benefit Little Kids Rock. It is an opportunity to highlight the amazing talents of our extended family; the studio musicians we are so privileged to work with on our many demanding projects. Each Yuletide classic was arranged and performed by this group of incredible six-string guitar players—with a few four, eight and 12-string […]
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