News & Press

What’s new from The World Leader in Sonic Branding – Sports Edition!

Our team at SAM has been busy with sports — creating sonic identities, show opens, custom music and sound, live experiential sound, and more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately for sports! CNN – Aiming for Gold | 2026 Winter Games For the 2026 Winter Games in Italy, CNN collaborated with Stephen […]

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SAM World Leader Winter 2026 featured projects

What’s new from The World Leader in Sonic Branding – Winter 2026

Our team at SAM has been busy with a wide range of exciting projects — creating custom music and sound for advertising, sports, news, experiences, and lots more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately. TGL Golf Season 2 – Sonic Identity Founded by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership […]

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International Sonic Branding: Custom Music for Global Brands

For over three decades, we’ve had the pleasure of crafting unforgettable sonic identities and custom music for many of the world’s top international brands, and we’re continuing to amp things up! From distinctive sonic identities for major news and television networks, to sonic logos for worldwide corporations and entertainment groups, to brand themes for global festivals, our creative team strives to emotionally connect audiences with brands across every platform. Take […]

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SAM World Leader Summer 2025 featured projects

What’s new from The World Leader in Sonic Branding – Summer 2025

Our team at SAM has been busy with a wide range of exciting projects this year, creating custom music and sound for sports, news, and immersive experiences, plus offering fresh tracks from The Vault, our production music library. Here’s a rundown of what we’ve been up to lately. MLB All-Star Game – Image Engineering Image Engineering was asked to create an immersive, projection-mapped, pyrotechnic-filled tribute to Hank Aaron for the […]

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SAM World Leader Winter 2025 projects

What’s new from The World Leader in Sonic Branding – Winter 2025

Our team at SAM has been busy with a wide range of exciting projects – custom music and sound for sports, news, experiential, augmented reality – as well as fresh music from our library, The Vault. Here’s a rundown of what we’ve been up to lately. TGL Golf – ESPN Stephen Arnold Music (SAM) created original music and sonic branding for TGL Golf presented by SoFi, the first-of-its-kind golf league […]

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Interpreting Paintings Through Sound | Clyfford Still

Inspired by immersive audio work we’ve done with museums and attractions, and discussions we’ve had with the National Federation of the Blind, we were curious to explore music as a means of interpreting visual art for the sight impaired. We chose a painting entitled ‘PH-432, 1964’ by Clyfford Still, an American abstract expressionist similar to Jackson Pollock and Mark Rothko, whose color field paintings are expressed through dramatic strokes of […]

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Stephen Arnold Music + WETA sonic branding

SAM & WETA PBS Hit All the Right Notes

At SAM, we’ve been creating music for PBS stations since we got our start over 30 years ago, and we’re especially proud of the collaboration we have with WETA PBS. Last year, SAM’s audio identity for WETA was rated one of the fastest growing sonic brands in the country according to The SoundOut Index 2023 report — a leading authority in sonic brand testing. Their research shows that listeners, including […]

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The Sweet Sound of Travel

Every destination has a distinct vibe, from the people and culture, to the food and entertainment, to the imagery, colors, and yes, even sounds. Stephen Arnold Music — friends call us ‘SAM’ — has been creating custom and production music for over 30 years. As the world leader in sonic branding, we’ve worked with destinations and tourism clients around the globe to ensure their advertising, social content, logos and more […]

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What’s new from The World Leader in Sonic Branding – Summer Edition!

Our team at SAM has been busy this year with exciting projects for the Paris summer games, trending social media spots, experiential sound, news, trailer music and more. Hey, we’re even giving you a sneak peak at SAM’s new studio headquarters! Here’s a rundown of what we’ve been up to lately: Aiming for Gold Paris – CNN Worldwide For the 2024 Summer Games in Paris, CNN approached Stephen Arnold Music […]

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Get Your Game On

It’s game time…are you ready? You bring the inspiration, and we’ll bring the punch and adrenaline to your sports coverage music needs. Do you have a new sports franchise this year? From custom music to custom lyrics to syndicated tracks – Stephen Arnold Music has everything you need to inject BIG energy into your sports packages. Get your game face on – with sports music from Stephen Arnold Music! Take […]

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