What’s new from The World Leader in Sonic Branding® – Spring 2026
Our team at SAM has been busy with a wide range of exciting projects this year – creating custom music and sound for sports, news, and international branding, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately.
Mission To The Moon | Artemis II Launch – CNN
Custom Music • Network News • Sonic Branding
Stephen Arnold Music (SAM), The World leader In Sonic Branding®, created an epic musical score and custom sonic identity for CNN’s coverage of the Artemis II mission. We are proud to have provided the soundtrack for this historic return to the Moon.
TMRW Sports
Sonic Branding • Custom Music • Sports
SAM created a new audio signature for TMRW Sports centered on a distinctive four-note mnemonic designed to accompany the company’s animated logo across broadcast, live events, streaming, and digital platforms. Handcrafted percussion, blended tonal textures and dynamic ramps mirror the logo animation, while the four-note sequence represents founders Tiger Woods, Rory McIlroy and Mike McCarley, with a fourth note reflecting the company’s collective vision for innovation in sports and entertainment.
The video shows the new TMRW Sports sonic brand in action leading into the TGL Presented by SoFi season two open.
Al Arabiya – Network Rebrand
Sonic Identity • Custom Music • International
Main Idents
Programming
Promo Teasers
Short Idents
Al Arabiya is one of the largest and most influential 24-hour news networks in the Middle East and worldwide. As part of the network’s global rebrand, SAM created a complete sonic identity and audio package blending modern orchestration with regional musical elements. The new sound reflects Al Arabiya’s credibility, energy, and global outlook while supporting its human-focused, dynamic approach to storytelling.
Learn more about Al Arabiya’s Global Rebrand here »
Momentous – Trend Proof – The Vault
Production Music • Sonic Branding • Advertising
Human performance company Momentous tapped SAM to energize its latest ad campaign starring Arnold Schwarzenegger. Our creative team delivered a driving track packed with marching-band swagger and serious muscle – perfectly matched to the intensity and commitment of the one-and-only Terminator.
Italy 2026 – Nexstar Media Group
Custom Music • International • Sonic Branding • Sports • Local
Stephen Arnold Music (SAM) delivered sonic branding and custom music for Nexstar Media Group’s coverage of the Milano Cortina Winter Games. The “Italy 2026” music package features multiple themes and strategic use of regional instruments – such as concertina and mandolin.
Jesse Weber Live – NewsNation
Custom Music • Network News • Sonic Branding
Stephen Arnold Music (SAM), the world leader in sonic branding, has created original sonic branding for Jesse Weber Live which includes the main theme along with custom modular music packages designed to support on-air graphics, transitions, and segment branding.
The theme reflects the sensibility of a live news show while also nodding to Jesse’s background as a legal analyst. Jesse Weber Live will air weeknights at 11 p.m. ET and debut in late January 2026 as part of NewsNation’s expanded evening lineup.
World Cup Anthem – Fox Televisions Stations
Custom Music • International • Sonic Branding • Sports • Local
Stephen Arnold Music (SAM) delivered sonic branding and custom music for the Fox Televisions Stations and their coverage of the FIFA World Cup 2026™ – Canada, Mexico and the United States.
KDFW-TV FOX 4 Dallas-Ft Worth created this inspiring promo featuring the custom music.
CNN America – CNN En Espanol
Custom Music • International • Network News • Sonic Branding
Stephen Arnold Music (SAM) delivered sonic branding and custom music for CNN America – a dynamic news magazine broadcasting from CNN en Español’s Miami hub and designed for a modern, highly connected Hispanic audience across the United States and Latin America.
Anchored by Mexican-British journalist Rebeka Kelly, the program delivers live reporting, incisive storytelling, expert analysis, and seamless digital integration—offering viewers accurate, timely information with the context needed to navigate an increasingly complex global landscape.